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Fanny Chen Strategic Product Consultant
The candidate journey: a member’s path from unaware to hired
Jessica LauTalent Brand Account Manager
CompaniesMembers Jobs Education Knowledge
Meet Isaac
Use employee profiles to build pipeline Talent attracts talent
Summary
Rich media
Own the “work with us at” ad space
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Target prospective job seekers with display advertising
“Picture yourself” ads
Company-branded ads
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Make a strong impression with your company page
Clear logo
Home page banner
Company description
Recent status updates• Job listings
• Staff photos
• Infographics
Share your talent brand story on the career page
EMEA New gradsEngineering
More than 30% of job views come from mobile
LinkedIn Job Search app
Looking and applying for jobs is now more accessible on mobile.
The candidate journey From talent brand to hire
Unaware
• Connection
• Groups
Aware
• Company Status Updates
• Sponsored Jobs
• Your Profile
Considering
• Display Advertising
• Company Page
• Career Page
Hired• Job
Applications
Job posting on LinkedIn
Use common job titles, and keep them simple
Include multiple industry and job functions
Add the location of the job, not the company
Attract top talent, simply and effectively
Keep it simple and concise
Include terms a job seeker would use to find the job
Display your profile on the listing
Don’t forget to share!
Share to raise awareness about the job
Simple job title
Location of job
Concise job description
Common terms
Show your profile
Share
6 job posting tips you now know
Experiencing a job search on LinkedIn
The candidate journey
• Candidates have multiple touch points with your company.
• Successful recruiters nurture people throughout the candidate journey.
• Promote your jobs and company through LinkedIn and other social networks.
• Attract top talent by making your job description outstanding.
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