Canada’s New Anti-Spam Legislation: Compliance Challenges and Risk Mitigation Strategies IT.CAN 18...

Canada’s New Anti-Spam Legislation: Compliance Challenges and Risk Mitigation

Strategies

IT.CAN 18th Annual Conference October 20, 2014

Craig T. McDougall

Dentons Canada LLP

Discussion Points

Dentons Canada LLP 2

1) Enforcement

2) Interpretation Challenges

3) Personal Contact Lists

4) Implementing CASL

5) Software Provisions

1. Enforcement

Dentons Canada LLP 3

• Over 1000 complaints after 4 days

• By late September over 100,000 complaints

2. Interpretation Challenges

Dentons Canada LLP 4

•Validity of Pre-existing Consents

•Pre-existing Business/Personal Relationships

•Scope of Implied Consent

•Bundling Consent

3. Personal Contact Lists

Dentons Canada LLP 5

• Tracking

• Firm policies

4. Implementing CASL – experiences

Dentons Canada LLP 6

• Seeking Express Consent

• When and How?

• Bundling Consents/Contests

• Scope of Consent

• Negative Optioning Still Used!!

4. Implementing CASL – experiences

Dentons Canada LLP 7

• Mailing Lists – Tracking and Maintaining

• Determining Implied Consent

• Scope of Consent

• Whose CEM is it?

4. Implementing CASL – experiences

Dentons Canada LLP 8

• Third Party Content

• Third Party Lists

5. Software and Data Provisions

Dentons Canada LLP 9

• January 15, 2015

• Installations need consent

• Aiding or inducing captured

• 3 year transitional provision deeming consent for updates and upgrades

5. Software and Data Provisions

Dentons Canada LLP 10

• Deemed express consent (if reasonable to deem based on conduct) and program is in:

• A cookie, HTML, Java, etc.

• An operating system

• An executable through installed program (with consent)

5. Software and Data Provisions

Dentons Canada LLP 11

• Describe function and purpose

• Requirements for programs contrary to reasonable expectations of user

• Personal Information

• Interference with Use/Settings/Data

• Communications with another system

• 3rd party activation

Further questions? Contact:

Craig T. McDougall craig.mcdougall@dentons.com780-423-7398

Dentons Canada LLP