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Can Social Media
Angad Singh - angad.co
Influence Behavior?
Learnings from @wewalkthetalk
Great Conversation
& Great Exercise
Evidence
Research
He would conduct interviews by taking a walk with the person being interviewed.
The longer the walk went, the more likely it was that he found the person compelling.
Stories
90% said yes
60% repeated
Testing
Once Implications
Establish Credibility
Provide Social Proof
Sharing Positive Examples
Geing on Twier
Tweeting Research
Retweeting Others
550+ followers
50+ mentions
People Tweeting About It
People Tweeting To It
` People Sharing Stories
` People commiing to it
Join the movement
@wewalkthetalk
Yes We Can!
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