Can Burt Reynolds Help Us Learn What Our On-line Competitors are Up To?

Can Burt

Reynolds

help us

learn what

our Online

Competitors

are up to?

CONTACT ME

skuntz1@mindspring.com

http://bit.ly/stevek_googleplus

@pokersteve786

http://www.linkedin.com/in/stevekuntz

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Presentation can be found at bit.ly/dfwseo_meetup

Bandit’s real name?

Bandit’s real name?

Bo Danville

What type of car was used?

Bo Danville

What type of car was used?

Bo Danville 1977 T-Top Trans-Am

The #2 movie in 1977 was Smokey &

The Bandit grossing $127 Million,

what movie was #1? Bo Danville 1977 T-Top Trans-Am

Bo Danville 1977 T-Top Trans-Am Star Wars $798m

The #2 movie in 1977 was Smokey &

The Bandit grossing $127 Million,

what movie was #1?

- Cledus Snow

Atlanta to Texarkana and

back in twenty eight hours?

That ain't never been done

before, not in no rig

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Quick and easy checkout process Useful and relevant content

Effective calls to action

Outdated or ineffective design

Content that is not customer-centric

Lack of mobile support

Emerging new and untapped markets More effective marketing tactics

New niches and market segments

Emergence of new competitors Competitors copying features or ideas

Changing customer needs

Can’t we just look at their Website?

www.dallasoverheaddoor.com

WAYBACK MACHINE

KNOW YOUR COMPETITION

WHERE TO FIND REVIEWS

ON YOUR COMPETITORS

01. TrustPilot.com 02. TripAdvisor.com

03. Yelp.com

04. Google Maps/Places

08. Google Search

“competitor name ”reviews –

site:competitorwebsite.com

05. Angie’s List

07. Citysearch

06. Insider Pages

Website Profiler Tool

Returns all the technologies it can find on the page

Helps decide what technologies to implement

A

B

C

BUILTWITH

I THINK THEY USE WORDPRESS?

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http://www.slideshare.net/pokersteve786/ebay-meetup-group-dallas-32414

COMPETITIVE INTELLIGENCE

BECOMING AN ON-LINE SPY

Forecasting Competitors' Moves

Making Business Decisions

Identify Gaps

Uncovering new opportunities

Eliminating or lessening surprises

A

B

C

D

E

ADVANTAGES TO SPYING

KEYWORD SPYING

SOCIAL MEDIA FOOTPRINTS

http://www.slideshare.net/pokersteve786/ebay-meetup-group-dallas-32414

What we're dealing with here is a

complete lack of respect for the law. Buford T. Justice

THE END

Links used in the presentation archive.org/web www.whois.com spyonweb.com www.glassdoor.com/index.htm www.vault.com strategator.com www.hoovers.com www.referenceusa.com www.prars.com builtwith.com www.woorank.com www.quantcast.com www.similarsites.com www.changedetection.com www.watchthatpage.com www.changedetect.com www.semrush.com www.similarweb.com moz.com/local/search www.facebook.com www.linkedin.com newsle.com www.howsociable.com www.talkwalker.com/alerts www.sharedcount.com follow.net www.moat.com topsy.com www.copyscape.com

THANK YOU

skuntz1@mindspring.com

http://bit.ly/stevek_googleplus

@pokersteve786

http://www.linkedin.com/in/stevekuntz

Email

Google +

Twitter

Linkedin