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CA2007 INTRODUCTION TO NEW MEDIA AND
BROADCASTING
EPISODE 7
RADIO PROGRAMMING
WEEK DAY TOPIC
11 Oct 26-30 Episode 7: Radio Programming
12 Nov 2-6 Studio Practice(all)
13 Nov 9-13 Lecture/Studio Practice(in group)
14 Nov 16-20 Studio Practice(in group)
15 Nov 23-27 Episode 8:New Media(Assignment II due 20%)
16 Nov 30-Dec 4 Episode 9:Epilogue(Assignment III due 15%)
OVERVIEW
_ Characteristic of radio
_ Radio production process
_ Radio crew members
_ Radio genres
_ Audio production equipment
Percent of radio
audience under age 35:
trivia55
6-10AMRadio’s most important
time of day:
_ radio is Local
_ radio is Fragmented
_ radio is Specialized
_ radio is Personal
_ radio is Mobile
Characteristics of Radio
radio production process
Pre-production
Production
Post-production
Market research
targeting and analyzing the audience
program concept
scriptwriting
RADIO SCRIPTPROGRAM
CLOCK
PROGRAM
LOG
News
Commercial
Commercial
Com
mer
cial
TOP 10TOP 10
TOP 40
TOP 40
Game
Phone-in
TOP 20
New Release
TOP 40
New Release
0
15
30
45
PROGRAM
CLOCK
PROGRAM
LOG
Pre-production
Production
Post-production
LIVE BROADCAST
AUDIO RECORDING
radio production process
Talk
Music
SFX
ON AIR
Use simple words.Talk naturally.Avoid dead air.
No clutter either.
Music continuity.
Pre-production
Production
Post-production
LIVE BROADCAST
AUDIO RECORDING
radio production process
1. sound editing
2. sound mixing
3. sound mastering
Executive Director
radio crew members
Station Manager
Admin Sales Account Program Technic
Creative
Announcer
Producer
DJ
MUSIC FORMAT
TALK FORMAT
radio genres Contemporary hit radio
Adult Contemporary
Country
Etc (60’s-70’s, 80’s, Jazz. etc.)
News
Talk
Documentary
Sports
Religious
Children
Radio Drama
_ the room
_ microphone
_ speaker
_ audio console
_ software (Protools)
audio production equipment
1
2 3
4
5
turn on microphone (48V)push to talk
Input
Output
To Record
Tools
Mastering
Mastering
Mastering
REFERENCES:
Baran, Stanley J. Introduction to Mass Communication: Media Literacy and Culture. San Jose University, 2002.
Dominick, Joseph R., Messere, Fritz and Barry L. Sherman. Broadcasting, Cable, the Internet, and Beyond, 5th edition. New York: Mcgraw-Hill, 2004.
Hinviman, Somsuk, et. al. Fundamental of Radio and Television, 2nd edition. Bangkok: Thammasat University Press, 2014.
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