C Kallas Portfolio.Aug09

Editorial Portfolio Editorial Portfolio Catherine Kallas

Writing, Editing & Marketing Specialistcathykallas@sbcglobal.net /630.917.3431

Catherine KallasWriting, Editing & Marketing Specialist

cathykallas@sbcglobal.net /630.917.3431

SpecialtiesSpecialties

•Product Reviews•Press Releases•Technical Documentation•Marketing Materials•Web Copy•White Papers•Interviewing & Research•Copyediting•Proofreading

Cathy Kallas is an inspired, creative writer with over 20 years of editorial experience in b2b and b2c markets. I know how to create an effective

message with a call of action that your audience will respond to. Let me show you what I can do for you!

Cathy Kallas is an inspired, creative writer with over 20 years of editorial experience in b2b and b2c markets. I know how to create an effective

message with a call of action that your audience will respond to. Let me show you what I can do for you!

Technical BriefsTechnical Briefs

Product ReviewsProduct Reviews

Marketing CollateralMarketing Collateral

Press ReleasesPress Releases

Client ListClient List• Cahners Publishing• Illuminate Magazine• Architectural Products Magazine• Fusion b2b• Vermont American• Tru Vue• Technomic• Ulta• Coilcraft

Cathy Kallascathykallas@sbcglobal.net

Cathy Kallascathykallas@sbcglobal.net

Writing, Copyediting, Proofreading

• Research competition.• Examine and understand target audience.• Create and maintain media contact relationships.• Develop informative, compelling, convincing copy.• Compose copy for print and web publication.• Copyedit and proofread text for accuracy and style.• Review and update printed collateral materials.• Collect and compile data.

cathykallas@sbcglobal.net / 630-9197-3431