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By: Susannah LiddleBy: Susannah LiddleCookCook
12/11/1212/11/1266thth period period
History and BackgroundHistory and Background 1896: Henry Ford builds his 1896: Henry Ford builds his first vehicle.first vehicle.
1906: Ford becomes the 1906: Ford becomes the top selling car brand.top selling car brand.
1904: Ford Motor Company 1904: Ford Motor Company expands to Canada.expands to Canada.
1907: Ford creates 1907: Ford creates and uses an assembly and uses an assembly line. line.
History and Background History and Background (cont.)(cont.)
1916: Ford creates the Model 1916: Ford creates the Model T field ambuleanceT field ambuleance
1979: Ford acquires 25% Mazda stock.
1922: Ford purchases 1922: Ford purchases Lincoln Motor CompanyLincoln Motor Company
1954: Thunderbird introduced 1954: Thunderbird introduced as a luxury car.as a luxury car.
History and Background History and Background (cont.)(cont.)
1996: Ford certifies all plants 1996: Ford certifies all plants in environmental standards. in environmental standards.
1996: Ford increases investment 1996: Ford increases investment in Mazda Corporation, in Mazda Corporation, controlling interest of 33.4%. controlling interest of 33.4%.
2008: Ford refuses government 2008: Ford refuses government bailout offerbailout offer
Evolution of the logoEvolution of the logo
1912
1928
1903
2003
Main CompetitorsMain Competitors
Main Competitors cont.Main Competitors cont.
Pvt1Pvt1 = Chrysler Group LLC (privately held) = Chrysler Group LLC (privately held)
GMGM = General Motors Company = General Motors Company
TMTM = Toyota Motor Corporation = Toyota Motor Corporation
IndustryIndustry = Major Auto Manufacturers = Major Auto Manufacturers
Current Head of the Current Head of the CompanyCompany
Anthony F. Earley, Jr.Anthony F. Earley, Jr.
Chairman, Chief Executive Officer & Chairman, Chief Executive Officer & PresidentPresident
Recent Business Experience: became Chairman, Chief Recent Business Experience: became Chairman, Chief Executive Officer on September 13, 2011.Executive Officer on September 13, 2011.
Committee Memberships: Compensation, Nominating Committee Memberships: Compensation, Nominating and Governance, Sustainabilityand Governance, Sustainability
Current Head of the Current Head of the CompanyCompany
Alan MulallyAlan Mulally
President and Chief ExecutivePresident and Chief Executive
Recent Business Experience:Recent Business Experience: President and Chief President and Chief Executive Officer of Boeing Commercial Airplanes. a Executive Officer of Boeing Commercial Airplanes. a fellow of England's Royal Academy of Engineering.fellow of England's Royal Academy of Engineering.
Committee Memberships: FinanceCommittee Memberships: Finance
Ford DesendentFord Desendent
William Clay FordWilliam Clay Ford
retired from the Board of retired from the Board of Directors effective May 12, Directors effective May 12, 2005.2005.
Recent TrendsRecent Trends Better fuel efficientcyBetter fuel efficientcy
•battery electric battery electric vehiclevehicle
MyFord Touch™ (and MyFord Touch™ (and MyLincoln Touch™)MyLincoln Touch™)
EcoBoost
Financial AnalysisFinancial Analysis 12 Mo. Price Change: +4% 12 Mo. Price Change: +4% Ford has underperformed Ford has underperformed
the S&P 500 by 9% the S&P 500 by 9%
Ford stocks 2008-2012
In the third Quarter of 2012 Ford report revenue of $32.1 billion for the quarter, down by 2.9% from last year's figure of $33.05 billion.
The P/E ratio for Ford is 2.3, below the industry average of 7.29
Ford reported profit of $1.63 billion during the third quarter, down 1.2% from last year's figures.
Company PerformanceCompany Performance Major RecallsMajor Recalls
Ford EscapesFord Escapes 12/7/12 Ford recalls more than 12/7/12 Ford recalls more than 19,000 2013 Fusion models in the 19,000 2013 Fusion models in the U.S. due to faulty headlamps.U.S. due to faulty headlamps.
Ford sales in China surged 56% Ford sales in China surged 56% to 67,505 vehicles in November.to 67,505 vehicles in November.
Two Ford hybrid models fall Two Ford hybrid models fall well short of the automaker's well short of the automaker's fuel economy claims.fuel economy claims.
Good Time to Invest?Good Time to Invest?
Although they have strong sales, Although they have strong sales, they have underperformed the they have underperformed the market in price and P/E ratio.market in price and P/E ratio.
They face stiff competition from They face stiff competition from rival auto makersrival auto makers
Currently facing a number of Currently facing a number of technical challengestechnical challenges
Recommendation Trends
This Month
5
10
7
Last Month
5
9
7
Two Months Ago
5
9
7
Strong BuyStrong Buy
BuyBuy
HoldHold
SourcesSources http://corporate.ford.com/our-company/governanc
e-hub/board-of-directors-801p http://corporate.ford.com/search/search-results?x
=0&y=0&searchtext=recent+trends+in+ford http://corporate.ford.com/microsites/sustainability
-report-2010-11/economy-products-smart
http://corporate.ford.com/microsites/sustainability-report-2010-11/issues-climate-plan-partnerships
http://www.investopedia.com/markets/stocks/f/charts/#ixzz2Ehl6Khxs
http://www.benzinga.com/news/12/12/3146052/ford-china-sales-surge-56-in-november
http://news.investors.com/business/120612-636092-ford-hybrids-mpg-consumer-reports.htm?ven=investopediacp
Sources (cont.)Sources (cont.) http://corporate.ford.com/our-company
•http://www.muscularmustangs.com/database2/fordlogo.php
•http://corporate.ford.com/ourcompany/heritage/company-milestones-news
•http://finance.yahoo.com/q/co?s=F+Competitors•http://en.wikipedia.org/wiki/History_of_Ford_Motor_Company•http://www.pbs.org/wgbh/aso/databank/entries/dt13as.htmlhttp://finance.yahoo.com/q/http://finance.yahoo.com/q/ao?s=F+Analyst+Opinionao?s=F+Analyst+Opinion
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