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8/8/2019 Business Strategies Over Web
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Business Strategies Over Web
1st MBA Ebusiness - Ayaz
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Do You Remember?
When was the last time you used the Internet to
Generate a sales lead?
Lower your costs of doing business?
Develop your brand identity?
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3 FACTS OF BUSINESS LIFE
Fact #1 Today, technology and the Internet can be
effectively used to accomplish strategic business objectivesand allow even smaller companies to appear, and operate,like large corporations.
Fact #2 Those that dont embrace technology and the
Internet as a competitive business weapon will ultimatelybe overrun by those that do.
Fact #3 Most web gurus and technology guys DONTunderstand business.
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TAKE A TEST!!!
1. Make a business case for your company having awebsite. What could it do for you? How could it
make life better?
2. Now, tell how your current web site proves thatbusiness case!
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What is Strategy ???
Strategy is the roadmap to success.
Strategy answers the question what business
are you in? Strategy determines how you compete within
the market you are in.
Strategy focuses the company in a unifieddirection.
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Developing Web StrategiesCustomer Focus
Implementation
Awareness/MarketingAwareness/Marketing
Process Change/Cost SavingsProcess Change/Cost Savings
ManagementManagement
Sharing Web InnovationsSharing Web InnovationsStrategy
Vision
OrganizationOrganization
Design and Content ManagementDesign and Content Management
Training and DevelopmentTraining and Development
LeadershipLeadership
Guiding PrinciplesGuiding Principles
GoalsGoals Teaching, Research and ServiceTeaching, Research and Service
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Strategies for University
1. Electronic Teaching and Learning
2. Improved Administration and
Business Processes
3. Relationship and Community
Building
E-Commerce: New Opportunities forIncome Generation
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Generic Strategies
three generic strategies which, if successfully
implemented, can allow a firm to stake out adefended position in the marketplace. These
strategies are:
Overall cost leadership Differentiation
Focus
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Overall Cost Leadership
Efficient scale facilities
Cost control
Minimize R&D
Minimize service
Minimize advertising
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Differentiation
Key idea: Create something about your product that is
perceived industry wide as being unique
Bases for Differentiation:
Quality
Delivery
Credit and Terms
Service
Training
Reputation / Brand
Image
Tech. Information
The Actual Product
Price
Etc.
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Differentiation can provide
insulation against competitors
because of brand loyalty by
customers and a resulting lower
sensitivity to price
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Shortening response times and accelerating organization learning
Personalizing online access
Enhancing marketing efforts
Empowered sales force and updated R&D efforts
Access to detailed status reports and purchasing histories
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Focus
Key Idea: Focus on a particular buyer
group, segment of the product line, orgeographic market,
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Summary
Successful firms will integrate the E-business
into their companys strategy.
Used properly, E-business will be one moremethod of increasing income and profits.
It is just a matter of time before it will be as
common as the fax, cell-phone and digital
camera
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Introduction to M-Commerce
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Overview
What is M-Commerce?
Security Issues
Usability Issues
Business Model Issues
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What is M-Commerce?
E-Commerce with mobile devices (PDAs, Cell Phones,Pagers, etc.)
Different than E-Commerce?
No, but additional challenges: Security
Usability
Heterogeneous Technologies
Business Model Issues But first, lets learn a little about wireless
technologies
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Wireless Technologies
Link Layer (examples)
WAN:CDPD: Cellular Digital Packet Data TDMA/GSM: TimeDivision Multiple Access,
CDMA: Code Division Multiple AccessGSM
LAN:
802.11Bluetooth
Devices: Cell Phones, Palm, WinCE, Symbian,Blackberry,
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Example: WAP
WAP: Wireless Application Protocol
Created by WAP Forum
Founded June 1997 by Ericsson, Motorola, Nokia,Phone.com
500+ member companies
Goal: Bring Internet content to wireless devices
WTLS: Wireless Transport Layer Security
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Basic WAP Architecture
Web Server
WTLS SSL
Internet
WAP
Gateway
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Security Challenges
Less processing power on devices.
Less memory
No tamper resistance (memory can be tampered
with, no secure storage) Primitive operating systems w/ no support for access
control (Palm OS)
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Wireless Security Approaches
Link Layer Security
GSM: A3/A5/A8 (auth, key agree, encrypt)
CDMA: spread spectrum + code seq
CDPD: RSA + symmetric encryption
Application Layer Security
WAP: WTLS, WML, WMLScript, & SSL
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WTLS: Crypto Basics
Public-Key Crypto
RSA (Rivest-Shamir-Adelman)
ECC (Elliptic Curve)
Certificates
Authentication None, Client, Server, Mutual
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Usability Challenges
Hard Data Entry
Poor Handwriting Recognition
Numeric Keypads for text entry is error-prone
Poor Voice Recognition Further complicates security
Small Screens
i.e., cant show users everything in shopping cart atonce!
Voice Output time consuming
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Business Models Issues
Possible Models:
Slotting fees
Wireless advertising (text)
Pay per application downloaded Pay per page downloaded
Flat-fees for service & applications
Revenue share on transactions
Trust issues between banks, carriers, and portals Lack of content / services
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