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Business – Research - Ethics
*WOW 10
*Marketing Ethics
*The moral standards that guide marketing decisions and actions
*Social Responsibility
*A firm's obligation to improve its positive effects on society and reduce its negative effects
*Customer Value
*The difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
*Marketing Concept
*The idea that an organization should aim all its efforts at satisfying its customers-at a profit
*E-commerce
*Exchanges between individuals or organizations-and activities that facilitate those exchanges-based on applications of information technology.
*Innovation
*The development and spread of new ideas, goods and services
*Logistics
*Transporting, storing and handling of goods in ways that match target customer's needs with a firm's marketing mix
*Total Quality Management
*The philosophy that everyone in the organization is concerned about quality, throughout all of the firm's activities, to better serve customer needs.
*Empowerment
*Giving employees the authority to correct a problem without first checking with management
*Market Survey
*The study of the spending characteristics and purchasing power of the consumer who are within your business's geographic area of operation; a research method for defining the market parameters of a business.
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