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Business communication andBusiness communication andthe global context
Learning objectivesLearning objectives
What is intercultural communication
How culture effects on communication
What are national cultural variables
What are individual cultural variablesWhat are individual cultural variables
Intercultural communicationIntercultural communication
Many personal and national variables affect both senders and receivers of message.
Each Person, each country has its own Each Person, each country has its own written and unwritten
Rules of behavior
Instructions in communication
This happens due to difference in language, culture, status, education and age
A concept of cultureA concept of culture
In scholarly point of it is difficult to define communication and culture.
Research suggests that 164 definitions exist for word “culture”.for word “culture”.
In communication culture refers to the behavioral characteristics typical of group.
It implies that communications, oral, non-verbal with in a group are also typical and are often unique.
A concept of cultureA concept of culture
Culture generalizations applicable to an entire nation are impossible.
Knowing core characteristics of a country are basic to better international are basic to better international communication.
A concept of cultureA concept of cultureGuess where following communication and
cultural habits exists.(p.71)1. Where people sign their last (family) names
first?2. Where two signatures appears at the bottom 2. Where two signatures appears at the bottom
of a paper?3. Where people follow these stylesMonth/date/yearYear/month/dateDate/month/year
Intercultural communicationIntercultural communication
Studies found that we all are comfortable with persons we know and who hold similar belief.
Some basic human characteristics are Some basic human characteristics are common to all of us e.g. doctor all over the world understand the functions of human body.
Intercultural communicationIntercultural communication
Intercultural communicationIntercultural communication
Centre highlights that basic common human characteristics
Countries I & II have major cultural overlap, may be due to same language overlap, may be due to same language dress etc.
Countries III & IV have less commonality
Therefore it will be easy to work in countries I & II as an expatriate.
Intercultural communicationIntercultural communication
At outer edge all four countries are a part, this may be because of major differences, such as religion, values, beliefs verbal and non verbal communication.non verbal communication.
Intercultural communicationIntercultural communication
Intercultural communicationIntercultural communication
In this figure countries I, II, and IV are highly similar; each to a high degree overlaps the other.
It may be that Christianity is the dominant It may be that Christianity is the dominant religion, the language is the same, cars drive on the same side of the road-even first names are used often etc.
Country III has less cultural overlap with other countries.
AmericanAmerican vsvs other cultureother culture
United States Concern with diversity
Tendency to be obsessed with time
Expect answers quickly
Other countries Less tolerance for
diversity
Time is flexible
Faxes and E-mail slowly Expect answers quickly to faxes, letters, or E-mail
Few vacation periods
Legalistic letters
Faxes and E-mail slowly increasing in developing countries
Many vacation days
More informal a handshake is good as letter
Some important websitesSome important websites
http://www.worldbusinessculture.com http://www.state.gov/r/pa/ei/bgn/
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