Building the digital events team of the future

Room Twitter #VES11d

Building the Digital Events Team of the Future: Strategic Staffing, Outsourcing and Partnering

Kenny Lauer Barb DeMaria Phil Tierney VP, Digital Experience SBM Live Events Director Integration Architect, IT George P. Johnson Stamats Business Media Intel Twitter: @kennyL

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Strategist Producer

Creative Technologist Engagement

YOUR TEAM

--Gertrude Stein?

“

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© 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4

Mark your audience

Assess your

objectives & goals

Strategy

Technology Mapping

M A S E T R

Execution

Review & Revisit

M.A.S.T.E.R Virtual Event Strategy 1

™

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PLATFORM  

Outsource? 3

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Kenny Phil Barb

Building the Digital Events Team of the Future

Digital Team

Creative Manager

Program/Project

Manager

Webcaster

Strategist Producer

Stakeholder Liaison

Engagement SME

STRATEGY

FORMAT

ENGAGEMENT

MINDSET

CORE

RISK

EXPERIENCE

GEOGRAPHY

STRATEGY

FORMAT

ENGAGEMENT

MINDSET

CORE

RISK

EXPERIENCE

GEOGRAPHY

STRATEGY

FORMAT

ENGAGEMENT

MINDSET

CORE

RISK

EXPERIENCE

GEOGRAPHY

STRATEGY

FORMAT

ENGAGEMENT

MINDSET

CORE

RISK

EXPERIENCE

GEOGRAPHY

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Kenny @kennyL klauer@gpj.com

Phil phil.e.tierney@intel.com

Barb barb.demaria@stamats.com

Who  are  we  again?  

Building the Digital Events Team of the Future: Strategic Staffing, Outsourcing and Partnering

GPJ Confidential. Not to be distributed without written approval from GPJ.

A ROADMAP FOR ACHIEVING THE VISION

DISCOVER

Fully understand

the objectives of all

stakeholders, and assess needs and feasibility

DEFINE

Define the strategy,

resources, touchpoints,

activities, communications, experiences, and technologies to be employed

DELIVER

Integrate the experiences

and engagements,

and deliver flawlessly

DEVELOP

Develop the content,

experiences and

engagements

“An Event is an event is an Event”