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© 2018 Citrix | Confidential
Building a Sustainable Digital RoadmapTim MinahanSVP, Business Strategy & CMO
MARCH 21, 2018
2 © 2018 Citrix | Confidential
The world is changing.
“How puzzling all these changes are… We must run as fast as we can just to stay in place. And if you wish to go anywhere you must run twice as fast.” – Lewis Carroll, Alice’s
Adventures in Wonderland
3 © 2018 Citrix | Confidential
Markets look different.
3 billion connected workers
by 2020
4 © 2018 Citrix | Confidential
Customers are different.
More informed.More connected.
Less loyal.
5 © 2018 Citrix | Confidential
Employee are different.
Like.Totally.
6 © 2018 Citrix | Confidential
The world interacts differently.
7 © 2018 Citrix | Confidential
This creates new business challenges.
52%Of Fortune 500
companies since 2000 are gone
8 © 2018 Citrix | Confidential
Most enterprises want to change too.
93%of businesses want to
pursue digital transformation
Source: IDG Role & Influence of the Technology Decision-Maker (2017)
9 © 2018 Citrix | Confidential
72%Are still in the
exploratory stage.
However, they are just getting started.
Source: IDG Role & Influence of the Technology Decision-Maker (2017)
10 © 2018 Citrix | Confidential
Only
20%Have a unified
roadmap driven by the entire company and not individual teamsAnd getting everyone to agree is a challenge.
Source: IDC IT Executive Study on DX (2018)
11 © 2018 Citrix | Confidential
To build a successful sustainable digital roadmap,
CEOs and CIOs must work together.
12 © 2018 Citrix | Confidential
Cloud providers
On-premisesapps & data
SaaS & mobile apps
13 © 2018 Citrix | Confidential
Cloud providers
On-premisesapps & data
SaaS & mobile apps
CitrixWorkspace
CitrixNetworking
CitrixAnalytics
People-centric
Embedded Security
14 © 2018 Citrix | Confidential
Cloud providers
On-premisesapps & data
SaaS & mobile apps
CitrixWorkspace
CitrixNetworking
CitrixAnalytics
People-centric
Embedded Security
15 © 2018 Citrix | Confidential
Alex RomilloPresident & CEO,
Health Choice Network
Building a Sustainable Digital RoadmapHow CIOs and CEOs can work together to build a new digital future
A Conversation with Health Choice Network
Maylee SanchezChief Information Officer, Health Choice Network
16 © 2018 Citrix | Confidential
Powering a Better Way to Work
17 © 2018 Citrix | Confidential
Turn Change into Your Advantage.
“Where should I go? That depends on where you want to end up.”
– Lewis Carroll, Alice’s Adventures in Wonderland
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