Building a Global Reputation Managing our reputation with external stakeholders

Building a Global Reputation

Managing our reputation with external stakeholders

“to become a universally acknowledged centre of higher education by 2015”

University Strategy, 2007

Warwick’s National Reputation – Key Findings 2001

44%

44%

46%

56%

56%

60%

68%

57%

54%

3%

9%

13%

8%

9%

19%

15%

28%

31%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Responsible

Strong values

Clear vision

Reaches out

Open to all

Innovative

Well-managed

Good teaching

Good research

Agree Strongly agree

Opinion Leader Research

• There is a very strong sense that Warwick ‘modern’ and ‘innovative’ – These are very high percentages given this is an open question

• Warwick is considered to be very different to more traditional universities such as Oxford and Cambridge

• This is related to the above points and is viewed positively by all audiences

Warwick’s National Reputation – Key Findings 2001

Opinion Leader Research

Warwick’s National Reputation – Key Findings 2006

• Overall impressions of University of Warwick are good (7.3 out of 10)– It is rated below Imperial University but above

Bristol, Birmingham, Manchester and Bath • Most recognised area is the Business School

(by 85% of opinion formers)• Warwick is considered to be a proactive

institution that has gradually and successfully built up a solid reputation – particularly in terms of research

Opinion Leader Research

Warwick’s National Reputation – Key Findings 2006

• At present Warwick is not considered to be internationally renowned

• In order for Warwick to really be perceived as a top level university it needs to be recognised as such abroad as well as within the UK

• Warwick university graduates are well regarded (receiving an average rating of 7.2 out of 10)

• Warwick is not perceived as an institution that sets the agenda or leads the debate

Opinion Leader Research

Warwick’s Regional Reputation• The survey demonstrates good progress in

implementing a regional affairs strategy over the last 12 months

• The reputation with business – through the work of WBS and WMG – remains very strong

• Warwick’s international standing provides an asset of potentially unique value to the region

Urban Communications, 2006

and this is what people really think…

Warwick’s Regional Reputation

Warwick’s international reputation

Carried out in 6 key markets: China, India, US, Hong Kong, Russia, Singapore

• Awareness/understanding of Warwick

- reasonable familiarity, but little detailed understanding.

Warwick’s international reputation• Brand recognition

- probably about average- vague but generally positive- Clear sense of Warwick as a dynamic institution, distinct

from older institutions- Determinedly international focus (generated from Singapore investigation and Indian Scholar Hunt)- WBS leads awareness of Warwick’s “centres of excellence”