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PUT JOY TO WORK FOR YOU
BUBBLE TEA IS ONE OF
TODAY’S BIGGESTBEVERAGE TRENDS.
DRIVE MORE TRAFFIC.
MAKE MORE SALES.
SEE MORE SMILESWITH JOYBA™
BUBBLE TEA.
HEAVY BEVERAGE USERSSo you get more frequent visits
and increased rings6
ON THE MOVESo they’ll purchase
JOYBA™ Bubble Tea acrossmultiple outlets6
VERY CURIOUSSo they’re looking for drinks
that are new, different, and on trend6
JOY
BA™ BUBBLE TEA FANS A
RE
WHAT IS BUBBLE TEA?A globally popular drink that originated
in Taiwan, bubble tea is a cold, frothy drink
typically made with iced tea or other
flavorings, and usually includes boba pearls
that bounce around the bottom of the cup.
79%of consumers
are likely to buyJOYBA™ Bubble
Tea!6
PEO
PL
E ARE ASKING FOR IT
Whether they’vetried bubble tea or
not, people are eager tobuy JOYBA™ Bubble Tea.
52%of all sentiment reveals
consumers asking wherethey can purchase
the product.7
Bubble tea menu mentions are up 69% since 2016.3
Almost 50% of consumersare already familiar with
bubble tea.3
Specialty tea is the 2nd fastest-growing beverage
in foodservice.1
Bubble tea appeals to consumers acrosssegments—fromQSR to casual
dining.3
GROWING TREND
SALES DRIVER
KNOWN FAVORITE
VERSATILE OPTION
BU
BBLE TEA IS A
FUN DRINKS MAKE PEOPLE HAPPY.Bubble tea delights consumers of all kinds—but
especially those who love to try something new.
Men and women under 40 with higher income2
Millennials who demand different and globally inspired options5
The 32% of consumers who enjoy trying new kinds of global cuisines5
THE POWER OF JOY: INTRODUCING JOYBA™ BUBBLE TEA! Are you smiling? We’re smiling.Because New JOYBA™ Bubble Tea makes it easy to capture your share of today’s bubble tea opportunity.
A LITTLE BURST OF HAPPY IN EVERY SIP. Real brewed tea for fresh, bright fruit flavors
The perfect amount of popping boba
No artificial flavors or sweeteners
Non-GMO†
Convenient packaging for enjoyment anytime, anywhere
Available in popular flavors: – Strawberry Lemonade Green Tea Naturally flavored with other natural flavors. – Mango Passion Fruit Green Tea Naturally flavored with other natural flavors.
71%Millennials
61%Gen X
56%Boomers
“I love to try new types of foods
and cuisines.”
WHY DO PEOPLELOVE JOYBA™ BUBBLE TEA?
Fans say they’re interested in JOYBA™ Bubble Tea more than other
beverage options because it is:6
New and different
On trend
Fun to drink
Premium
Great with a meal
Great as a snack
THE RIGHT DRINKS DRIVE TRAFFIC. Over 50% of consumers feel beverage variety is important in choosing which restaurants they’ll visit.1
93% of consumers had a snack beverage yesterday.4
Consumers say they are more likely to purchase drinks that are naturally sweetened.1
† Ingredients of the types used in this product are not genetically modified.
PACKAGING AS UNIQUE AS THE DRINKInnovative, ready-to-drink packaging makes JOYBA™ Bubble Tea labor free and no touch. Since the straw and lid are built into the cup, your customers just grab and enjoy.
Labor free—no BOH prep needed
Recommended to be merchandised as refrigerated, tastes best when served cold
Grab-and-go convenience Perfect add-on for takeout and delivery
15-month ambient shelf life
No employee contact
50%of consumers
prefer touchless or limited-touch
beverages.1
Contact your Del Monte representative for a JOYBA™ Bubble Tea sample kit.
1.800.463.8932
MANGO PASSIONFRUITGreen TeaNaturally flavored with other natural flavors.
6/12 oz per caseUPC CASE CODE100 24000 25273 0
STRAWBERRY LEMONADEGreen TeaNaturally flavored with other natural flavors.
6/12 oz per caseUPC CASE CODE100 24000 25272 3
©2021 Del Monte Foods Inc. All Rights Reserved. 80798
THE POWER OF JOY
1 Technomic Beverage Consumer Trend Report, 20202 Mindsight JOYBA Competitive Concept Test Results, July 28, 20203 Datassential SNAP, 20204 Datassential Snacking Keynote, January 20205 Hartman Del Monte Retainer Services “Trends Refresh,” June 2020 6 Mindsight & BASES Concept Test, April - June 20207 Dose Product Messaging Test Insights Report, January 2021
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