B&T BOOTCAMP PRESENTATION 2010

Ideas for an interactive world

The world is changing

Its not about technology

Its all about interactivity

The role of marketing hasn’t changed

It has to be engaging“reason leads to conclusions. Emotion leads to action”.

Donald Calne (neurologist)

Everything is direct“Tell me and i’ll forget; show me and I may remember;

involve me and i’ll understand.” (Chinese proverb)

Communities are king (not content)

Media is the catalyst, not the end point

The new metrics• value• worth• reach vs frequency

The challenge

Putting the theory to practice

Brand utility

Brand utility

Brand utility

Brand utility

Brand utility

Brand utility

Brand utility

Brand utility

Brand utility

Brand utility

Brand utility

Brand utility

Social media needs ideas

CASE STUDIES

http://www.youtube.com/watch?v=0TYy_3786bo

http://www.youtube.com/watch?v=uc6Z5KR-Oys

Integrated Interactivity

CASE STUDIES

http://www.youtube.com/watch?v=CtL51VME4Qo

http://www.youtube.com/watch?v=vKhTSy_8-eU

http://www.youtube.com/user/walkerssandwich

http://www.youtube.com/watch?v=UJucHQJXPp4

Interactive Ideas mean demonstrating what you stand for, by creating valuable experiences that people want to share

• Brand utility• Creativity in social media• Integrated Interactivity

• Is it useful?• Does it entertain?• Does it connect?• Does it educate?

Creative checklist

Jules Hall

The Hallwayjules@thehallway.com.auhttp://au.linkedin.com/in/juleshall

Any Questions?