BREAKING THE MYTH

WHY YOU DON’T ALWAYS WANT TO RANK #1 WHY YOU DON’T ALWAYS WANT TO RANK #1 IN GOOGLEIN GOOGLE

Who am I ?

• Born at 1990

• B.Sc in Mathematics & Computer Science

• Google Partners Certified in Analytics and Adwords

• Co-Founder & CTO of algomizer (TASE: ALMO)

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Innovation Give & Takes for Today

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1 myth braking = lots of money saved!

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Buying media = paying to appear in front of your customers

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Innovation Give & Takes for Today

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Innovation Give & Takes for Today

Einstein Appesus

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Innovation Give & Takes for Today

““

I double the budget

I double the budget

You double the sales

You double the sales

””

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PAPAYY

PAYPAY

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11

22

33

44

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$100 spend 3 customers

$200 spend4 customers

MONTH 1: Ranking #2, $33.3 spend per customer

MONTH 2: Ranking #1, $50 spend per customer

The average profit from a customer = $60

$100

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The Average Lie Caught in Action

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Beat The Myth!

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Don’t check if it’s worthy on the average,

Check if the marginal addition is still worth it!

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algo-History

• 2012 Aviv & I founded “ADOSTER”

• 2013Went PublicNamed “algomizer”Recruited Noam Band as CEO

• 2014Purchased “Promodity” Technology

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Keep in Touch!

hila@algomizer.com / contact@algomizer.com

www.algomizer.com

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…(Now will be the best time for questions)