Brand identity session.02. August 27.07 Prepared by: Jacky Cahyadi, S.Sn. What is the Corporate...

Brand identity

session.02. August 27.07Prepared by: Jacky Cahyadi, S.Sn.

What is the Corporate Identity?

Corporate Identityjust not a logo

Visu

al C

om

mu

nica

tion

Desig

n

02 .se

ssion

.02

What is the Corporate Identity?

The combination of the logo, visual system [typeface, color, imagery],

and editorial tone work together to forma unique and cohesive message of a company

Logo Design Workbook-Adams Morioka

Visual Communication Design 02 .session.02

Visu

al C

om

mu

nica

tion

Desig

n

02 .se

ssion

.02

Corporate identity

A corporate identity is the physical manifestation of the brand.

In general, this amounts to a logo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.

vivalogo.com

Visual Communication Design 02 .session.02

I.D.

Visual Communication Design 02 .session.02

Visual Communication Design 02 .session.02

Visual Communication Design 02 .session.02

Corporate Identity Characters that are effective:William Golden said,

Visual Communication Design 02 .session.02

Simple symbols to identifybut it’s appropriate with the corporate

Visual Communication Design 02 .session.02

Design for longevity

Visual Communication Design 02 .session.02

Make mnemonic value

Visual Communication Design 02 .session.02

be Strong visual

Visual Communication Design 02 .session.02

The advantage has a corporate identity

Veronica Napoles said,

Visual Communication Design 02 .session.02

Dapat menerangkan perusahaan dan visi misinya1.

Visual Communication Design 02 .session.02

Meningkatkan mentalitaspekerja2.

Visual Communication Design 02 .session.02

Mempunyai Jaringanyang baik3.

Visual Communication Design 02 .session.02

Karakter perusahaan dapatdikomunikasikan denganbaik

4.

Visual Communication Design 02 .session.02

Citra yang mantap lebihDipercayai konsumen5.

Visual Communication Design 02 .session.02

Kepercayaan publik6.

Visual Communication Design 02 .session.02

CASE PROJECT

Visual Communication Design 02 .session.02

CONNEXXION is a Public Transport in Holland

Visual Communication Design 02 .session.02

Transport Brands before

Visual Communication Design 02 .session.02

Color wheel transport brand

Visual Communication Design 02 .session.02

Design concepts

Visual Communication Design 02 .session.02

Color usage alternatives

Vis

ual C

om

mu

nic

ati

on

Desi

gn

0

2 .

sess

ion

.02

Color usage approved

Vis

ual C

om

mu

nic

ati

on

Desi

gn

0

2 .

sess

ion

.02

Brand icon

Vis

ual C

om

mu

nic

ati

on

Desi

gn

0

2 .

sess

ion

.02

Implementing

Vis

ual C

om

mu

nic

ati

on

Desi

gn

0

2 .

sess

ion

.02

Vis

ual C

om

mu

nic

ati

on

Desi

gn

0

2 .

sess

ion

.02

Vis

ual C

om

mu

nic

ati

on

Desi

gn

0

2 .

sess

ion

.02

Thank You for your attentionand see you next week