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BR AND GUIDELINE SNOVEMBER 2019
THE BR AND E XPERIENCEWHAT IS THE “BRAND EXPERIENCE?” IT’S MORE THAN YOU MAY THINK.
Any time a person interacts with CRST, in any way — from receiving a business card, to
reading a brochure, to speaking to us on the phone — they experience the CRST brand.
They come away with a gut feeling about who we are and what it is like to work with
us. That experience can appear focused and professional, or scattered and confusing.
That’s why we have put together this brand style guide — to help all of us who represent
CRST present a clear, consistent brand for our company. By using these guidelines,
you’ll help protect the integrity of our brand, make a clear distinction with our compe-
tition and help us communicate that our services are among the best available.
THE CRST INTERN ATION AL LOGO
Our logo is one of the most important tools we have to visually convey our
brand name and identity. It should be used in all communications we produce.
Our logo is our “public face” and must be used in a consistent way. Please
use the standards that follow when using it.
THE CRST INTERN ATION AL LOGO
MINIMUM SIZEWhen sizing our logo in printed materials, a general rule is to
be sure it isn’t so small that it looks too weak or so large that it
is too dominant, stealing visual power from the text or photos.
The minimum size of 1.5 inches is the smallest the logo should
be reproduced.
1.5 inches
1.5 inches.75 inches
THE CRST INTERN ATION AL LOGO
EXCLUSION AREATo ensure that the logo is not compromised, an area of clear
space has been established. No text, photography or other
imagery is to appear within this area. The minimum area of
clear space around the logo is equal to the height of the
“CRST” mark as shown below.
THE CRST INTERN ATION AL LOGO
PRIMARY LOGOFor the majority of applications, the below examples should
be used. It is preferred that the “Primary Inline” logo be used.
PRIMARY INLINE
PRIMARY SOLID
SECONDARY INLINE
SECONDARY SOLID
THE CRST INTERN ATION AL LOGO
LOGO LIBRARYFor flexibility, a library of logos have been created and are
available for download at: CRSTgoldnet
PRIMARY BLACK INLINE
PRIMARY BLACK SOLID
SECONDARY BLACK INLINE
SECONDARY BLACK SOLID
PRIMARY GOLD INLINE
PRIMARY GOLD SOLID
SECONDARY GOLD INLINE
SECONDARY GOLD SOLID
THE CRST INTERN ATION AL LOGO
DARK BACKGROUND OPTIONS For use on dark backgrounds, these variations should be used. Placing these
logos should never be used over photography and graphics.
PRIMARY GOLD + WHITE INLINE
PRIMARY GOLD + BLACK INLINE
SECONDARY GOLD INLINE
SECONDARY GOLD SOLID
PRIMARY KO + GOLD INLINE
PRIMARY KO + BLACK INLINE
SECONDARY KO INLINE
SECONDARY KO SOLID
THE CRST INTERN ATION AL LOGO
INCORRECT USAGEBelow are a few examples of how not to use the logo. Official colors
should never be changed. The position of “DELIVERING PROMISES
AND DRIVING SUCCESS” and ”THE TRANSPORTATION SOLUTION”
must never be manipulated or rearranged.
NEVER DISTORT LOGO NEVER DISTORT LOGO
NEVER CHANGE THE OFFICIAL COLORSNEVER CHANGE THE OFFICIAL COLORS
NEVER PLACE LOGO OVER PHOTOGRAPHY
THE CRST COLOR PALE T TE
COLOR USAGEBelow are the official colors to be used in all applications. In future
versions of these guidelines, we will add a secondary palette, but for
now, please use these.
BLACK
GOLD
C : 0 Y : 0 M : 0 K : 100
R : 0 G : 0 B : 0
PMS : BLACK
C : 31 Y : 35 M : 6 K : 100
R : 175 G : 152 B : 110
PMS : 872 metallic
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