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Discuss the Future of the
Industry—One Spot Left!
Share your insight as a leading expert on atopic geared toward the future of theautomotive aftermarket at Let’s Tech. Oneprime spot is available at 10:00 a.m.,Tuesday, Nov. 5, for a 20-minute Ted Talk-style presentation. Past topics haveincluded ADAS, telematics, and V2V andV2C communications. Submit yourapplication today or contact Kelly atkelly@aapexshow.com for more details.
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In this newsletter, you’ll learn about:
Free promotional tools on AAPEX TV-360Upcoming deadlinesRaising your profile with a sponsorshipSupporting independent professionals in the AAPEX BlogSeeing the hottest issues on social mediaBooth Prep Tips
Get the Scoop on Free
Promotion
In the latest AAPEX TV-360 episode, learnabout the Exhibitor Widget—an embeddedcode you can place directly on your websiteto promote your participation at AAPEX.Showcasing your booth number and linkingto your eBooth profile, the widget is a greatway to show current and potential customerswhere they can meet you in person. You’ll also find out how to attract media attention with a press conference in your booth or in thededicated press room at AAPEX, free for exhibitors. Watch the full episode for more details.
WATCH EPISODE
APPLY NOW
Don’t Miss These Deadlines
CompuLead is an easy way to collect qualified leads and follow up fast—but the deadline toorder is Oct. 1. Check out the Exhibitor Services Guide and stay ahead of all critical dates:
• Sept. 30-Oct. 16 Advance Shipping to Freeman Warehouse• Oct. 1 CompuLEAD Retrieval• Oct. 4 Security (SOA Security)• Oct. 10 Freeman Company Services , including:
Furnishing EssentialsCarpetGraphics and Signs
• Oct. 10 Audio Visual - Freeman• Oct. 11 Exhibitor Badge Registration• Oct. 15 Sands Expo Services
SEE FULL CHECKLIST
Drive Brand Visibility to the
Next Level
Sponsorships raise your profile with potentialcustomers. A few packages still availableinclude:
Attendee Newsletters: At least60,000 attendees receive the AAPEXNewsletter. Sponsorship includes abanner ad that links to your eBoothprofile or website featured in a singlenewsletter broadcast. Remaining dates include: Oct. 8, Oct. 22, and Nov. 4.Keynote Session: Sponsorship includes branded lighting at the breakfast, directionalsignage, additional signage, newsletter branding, and a VIP table to see this year’sincredible special guest.International Buyer Center: Get your brand in front of a global audience in an area wherehundreds of international buyers will network, conduct business and relax.
VIEW OPPORTUNITIES
Find Out How You Can Better
Support Your Independent
Clients
In the latest AAPEX blog , the host of podcast“Remarkable Results Radio” and panel moderatorfor the Service Professionals Summit delves intothe numbers that present big opportunities in theautomotive aftermarket. Carm Capriotto providesa sneak peek of “Aftermarket 2030:Consolidation Trends, Opportunities andChallenges for the Independent ServiceProfessional” and shows how you can supportyour independent clients through the comingchanges. Check out the AAPEX Blog weekly forthe latest news and information from industry
experts, and stay on the cutting edge of trends, technology, and all the hottest topics in theautomotive aftermarket.
READ NOW
Join the Industry Conversation
Share the exciting events, giveaways, or celebrities at yourbooth on social media with #AAPEX19. You can also gaininsights into your customers' challenges and exchangeideas with automotive aftermarket professionals from aroundthe world.
BOOTH PREP TIPS
By now, you have defined your goals and know what you want to achieve at AAPEX. Boothtraffic is key to achieving your goals , so have a plan to drive attendees your way. Make sureyou can answer these questions:
How are you reaching out to current customers and prospects to get them to your booth?
For customers and known prospects, consider reaching out via email, phone calls, directmail, or direct messages on social media.
For new and organic prospects, use social media and in-booth attractions.
What compelling reasons can you provide attendees to visit your booth?
Conduct new product or services demos.
Unveil special pricing or deals only available at AAPEX.
Promote the presence of a celebrity or people they might know (customer service or salesrepresentative) who will be at your booth.
Organize a high-energy, entertaining activity in your booth, such as a game, contest, ordrawing.
Note: Make sure you focus on these reasons in your promotions prior to AAPEX.
Have you taken advantage of free and paid resources offered at AAPEX?
Fill out your eBooth Profile so attendees can easily search for you.
Place the Exhibitor Widget on your website to display your booth number and link to youreBooth profile so customers know where they can find you.
Take advantage of sponsorships that provide out-of-booth visibility and help you stand outfrom the other 2,500+ booths.
Display your innovations in the New Product and Packaging Showcases , which will alsobe promoted on the AAPEX website and mobile app.
Utilize AAPEX social media to promote your participation.
Tell us about any exciting activities you are planning at your booth, and we will helpspread the word!
AAPEX is a trade-only event and is not open to the general public.
AAPEX represents the more than $1 trillion global automotive aftermarket industry, and is co-owned by the Auto Care Association and the Automotive Aftermarket Suppliers Association
(AASA) , the light vehicle aftermarket division of the Motor & Equipment ManufacturersAssociation (MEMA). For more information, visit www.aapexshow.com or e-mail
info@aapexshow.com .
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