Bombora TD TrainingDeck.pdf

Aggregate. Organize. Activate.

2 Bombora Partnership Data Team

Partnership Manager

Audience Manager

Greg Herbst, VP Programmatic Data & Strategic Partners greg@bombora.com (917) 853-6430

Collin Ferrari Audience Manager cferrari@bombora.com

Rob Armstrong SVP Product & Technology rarmstrong@bombora.com 347 414 4291

Product and Technical Support

Bombora – Who and What is Trending

Basic: Demographics tells you Who

Strong: Predictive tells you Who has done What

“An advertisement is like a radar sweep constantly hunting new prospects as they come into market. Get a good radar and keep it sweeping.”

…1963, David Olgivy, the father of Madison Avenue wrote in “Confessions of an Advertising Man”

4 Data Methodology

Know How We Collect Our Data Bombora Intent Topics and Predictive Signals - We tag thousands of b2b sites and monitor their audiences for over 2300 intent signals across various actions and content types:

•  Search Terms •  Webinar & Trade Show sign ups •  Articles •  Video •  Social •  White Paper downloads

Bombora Demographic Data– We monitor Publisher audiences and convert site visitors into demographic segments using several inputs:

•  Registration data •  Cookies on Pub Websites •  Proprietary IP to Company Mapping •  Offline Data and Emails

5 All Domains All Topics

Identify Unknown and Traffic to right landing pages

Test different site content based on business

demographics of site visitors.

Enhance segmentation and modeling capabilities using business demographics

Combine 1st and 3rd party Data

Ad Targeting

Display campaigns + Programmatic data

usage through exchanges; DSPs, Agencies; DMPs and marketing

technology stack

Account Based Marketing

Company target list; custom company topic surge segments with

a timley refresh

Web Analytics & Site Personalization And Optimization

Modeling, Custom Segments and Testing