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Blogs and Wikis:Web-based Business Collaboration Tools for the 21st Century
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Presentation for AIIM Aloha ChapterApril 13, 2006
Todd Ogasawaratoddogas@gmail.com
eGovernment Team LeaderState of Hawaii
Information & Communication Services Division
ATTENTION!
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PLEASE SET YOUR PHONES TO:STUN
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This has been a public service announcement
May I Have Your Attention?
Todd Ogasawara
eGovernmentTeam Leader
State of HawaiiInformation &
Communication Services Division
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Today’s TopicsÅThe Attention EconomyÅBlogsÅPodcasts & VidcastsÅWikisÅRSS
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All web links mentioned found at:http://mobileviews.com/mobilewiki
orhttp://elfurl.com/hwidt
How many of you…Have a Blog? Use a Wiki?
Subscribe to RSS web
feeds?
Subscribe to a Podcastor Vidcast?
Create a Podcast or Vidcast?
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Attention Economy BackgroundÅConcept attributed to Michael H.
GoldhaberÅPrinciples of the NEW ECONOMY
(1996)http://www.well.com/user/mgoldh/principles.html
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Goldharber’sEcomonics Timeline
800-1200: Feudal
Economy
1630-1980: Market-money-
industrial Economy
In Progress: Attention Economy
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Attention Economy Principles1. Cyberspace has a new kind of
economy2. Attention is scarce3. Attention is passed through
hyperlinks4. Not everyone can attract attention5. Paying attention etches on memory
makes it easier to pay more attention later
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Attention Economy Priniciples6. Attention wealth = Size x
Attentiveness7. No lock & key for attention8. Attention wealth comes through full
self-expression9. Accumulate attention by
personality10. New privacy means having no
secrets11. Privacy is freedom from having to
pay attention
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The Attention EconomyÅWho or what has your attention?ÅWho should have attention?ÅHow do you get attention?ÅWhose attention do you want?ÅWhy do you want attention?ÅWhat is attention worth?ÅHow do you keep attention when
everyone is in a state of continuous partial attention
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Blog and Wiki for AttentionÅSome people get more attention than
othersÅAttention grabbing success depends
on individual skill setsÅNot everyone has the traditional
skills for getting attentionÅBlogs, Wikis, Podcasts, and
Videocasts provide different ways for people to communicate
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What Do You Need to Blog/Wiki?
Information management
system
ÅSoftware installed on a serverÅWeb serviceÅBlog/Wiki
software and services are available for free
ÅEmail (when using a phone or PDA)
Network access
ÅWiredÅWireless
Web browser
ÅAny
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Blog and Wiki From Anywhere
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BlogsweB+log = Blog
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What is a Blog?
A Blog is like a journal or
diary
The main difference is
that blogs are often readable by the public
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What is a Blog?ÅDefinition from Wikipedia
http://en.wikipedia.org/wiki/BlogÅA weblog, or simply a blog, is a web
application which contains on a common
webpage. Such a web site would typically be accessible to any Internet user. Part of the reason "blog" was coined and commonly accepted into use is the fact that in saying "blog," confusion with server log is avoided.
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Why Blog?ÅCommunicate with friends, family,
co-workers, clients, suppliers, etc.ÅCommunicate with many people with
minimal repetitionÅBut, you need to get their attention first!
ÅAlternate communication toolÅSave time (FAQs)
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Types of Blogs
Text
Photo
MoblogsPodcasts
Video
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The Team Blog ConceptÅDifferent from phone
calls and meetingsÅDifferent from email and
bulletin boardsÅDifferent from status
reportsÅInformal with loose but
useful structure. Does not get in the wayÅShared experience
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Blogs: Knowledge OrganizerÅNear self
organization through sequence, search, and categoriesÅSingle tool and
repository for all kinds of information, status, problems, etc.
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Not Limited to Typed Text
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Hyperlinks Photos
Audio Video
Enterprise Blog
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Who’s Blogging?ÅAmazon CTO Werner Vogels
http://www.allthingsdistributed.com/ÅIBM developerWorks Community (group
blog)http://www-128.ibm.com/developerworks/blogs/ÅMicrosoft CTO Ray Ozzie
http://spaces.msn.com/rayozzie/ÅRadar OôReilly (group blog)
http://radar.oreilly.com/ÅOfficial Google Blog (group blog)
http://googleblog.blogspot.com/
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Who’s Blogging?ÅYahoo Blog (group blog)
http://www.ysearchblog.com/ÅGM Senior Execs (group blog)
http://fastlane.gmblogs.com/ÅRandy Baseler, Boeing VP Marketing
http://www.boeing.com/randy/ÅBob Langert, McDonaldôs Senior
Director for Corporate Social Responsibilityhttp://csr.blogs.mcdonalds.com/
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Statistics from Technorati.comÅBlogosphere doubling every 5.5
months (this may be leveling off)
ÅNew blog created every secondÅTracking over 34 million blogs (was
30M in Jan. 2006 and 4M in Oct. 2004)
Å9% of new blogs are spam (boo!)Å1.2 million blog posts per day (50K
blog entries/hour)Å14% in Chinese, 28% in English, 41%
in Japanese
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Looking for Blogs?ÅTechnoratiôsTop 100 Popular Blogs
http://www.technorati.com/pop/blogs/ÅGoogle Blog Search
http://blogsearch.google.com/ÅCNET Blog 100
http://news.com.com/2310-10784_3-0.htmlÅBloglines Top Blogs
http://www.bloglines.com/topblogs
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WikisNamed after the Honolulu Airport shuttle
Conceptualized by Ward Cunningham
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What is a Wiki?ÅDefinition from Wikipedia
http://en.wikipedia.org/wiki/WikiÅA Wiki or wiki (pronounced "wicky",
"weekee", or "veekee") is a website (or other hypertext document collection) that allows users to add content, as on an Internet forum, but also allows anyone to edit the content. Wiki also refers to the collaborative software used to create such a website
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Conventional Web Sites:One-to-Many Communication
Content Creator
Content Readers
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Wiki Web Sites:Many-to-Many Communication
Anyone can be both a Content Creator and a Content Consumer
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Team Wikis
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ÅWe use Wikis to store and archive structured informationÅA web browser is the
only tool needed to create or update a Wiki
Team Wiki
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Why Wiki?
No programming needed
Living documentation
Foster collaboration
Provide web-based documentationÅSome firms allow
outsiders to create and modify content
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A Few Interesting WikisÅWikipedia
http://wikipedia.org
ÅMicrosoft Channel 9 Wikihttp://channel9.msdn.com/wiki/
ÅTheNewPR/Wikihttp://www.thenewpr.com/wiki/pmwiki.php
ÅWikitravelhttp://wikitravel.org/
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Before You Blog or WikiÅGet comfortable with the web tools
before announcing your Blog or WikiÅWhat is appropriate and permitted
for publishing on a Blog or Wiki?ÅSet guidelines for Blogging and Wiki
pagesÅUnderstand your audienceôs
expectations
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Policy Guideline ExamplesÅCorporateBlogging.Info
http://www.corporateblogging.info/ÅFeedster
http://feedster.blogs.com/corporate/2005/03/corporate_blogg.htmlÅHarvard Law
http://blogs.law.harvard.edu/termsÅHill & Knowlton
http://blogs.hillandknowlton.com/blogs/niallcook/archive/2005/05/19/279.aspx
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RSS MagicÅFrom Wikipedia:ÅReally Simple SyndicationÅRich Site SummaryÅReal-time Simple Syndication
ÅA way to syndicate and summarize web content in a format that lets you aggregate multiple sources of information in a single place.ÅAll Blogs and some Wikis provide
RSS feeds
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A Few RSS ToolsÅMozilla Firefox browserÅBloglines.comÅPersonalized Google.comÅMy.Yahoo.comÅMicrosoft Live.com
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Blog Services & SoftwareÅBlogger: Free blogging service
owned by Googlehttp://www.blogger.com/ÅMSN Spaces: Free blogging service
owned by Microsofthttp://spaces.msn.com/ÅYahoo! 360°: Free blogging service
owned by Yahoohttp://360.yahoo.com/
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Blog Services & SoftwareÅDrupal: Open Source blogging
softwarehttp://drupal.org/ÅMoveable Type: For-fee blogging
softwarehttp://www.sixapart.com/movabletype/ÅWordPress: Open Source software
and free web blogging servicehttp://wordpress.org/
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Wiki Services & ToolsÅMediaWiki: The Open Source (free)
software that powers WikiPedia and other Wikishttp://www.mediawiki.orgÅWikidPad: Free single-user
Windows-based notepad that can be installed on a USB flash drivehttp://www.jhorman.org/wikidPad/ÅJotSpot: Fee-based wiki service
http://www.jot.com/
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Wiki Services & ToolsÅTWiki: Open Source Perl-based
http://twiki.org/ÅZwiki: Open Source wiki add-on for
the Zope (zope.org) application serverhttp://zwiki.org/
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Thank you for your kind attention!
COMMENTS?
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