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Blogging 101
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Shifting Media Landscape
What Is a Blog?
A weblog, web log or simply a blog, as they are known, are
easy-to-use websites (no HTML knowledge required),
where you can quickly post thoughts, publish articles and
interact with people. Blogs are typically accessible to any
Internet user.
Blogs are Exploding!๏ Technorati is now
tracking over 50 million weblogs, about 120,000 new weblogs being created worldwide each day. That's about 1.4 blogs created every second.
How To Get Involved
1. Discover a blog
2. Subscribe to that blog
3. Comment on articles
4. Link to your website
How To Add Comments
1. Be Insightful
2. Be Validating
3. Carry Momentum
Comments add value to the conversation that’s already going on. They should:
The Pen is Mightier than the Sword
๏ A way to improve writing
๏ An easy way to create a website quickly
๏ Build a community of readers and connect with your customers by keeping an open dialogue
๏ Attract new customers through your writing
๏ The fastest way to get your business in Google
What Can You Do With Blogs?
๏ Write about the features & benefits of doing business with you
๏ Inform your customers of changes in your business
๏ Minimize customer service or technical issues by answering questions on your blog
๏ Write how-to articles
๏ Send company updates
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Creating Your Own Blog
๏ WordPress - http://www.wordpress.org
๏ MovableType - http://www.movabletype.org
๏ Blogger - http://www.blogger.com
๏ WordPress - http://www.wordpress.com
๏ TypePad - http://www.typepad.com
Hosted
Installed
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Step 1
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Step 2
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Step 3
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Step 4
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Step 5
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Step 6
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Analyze Your Blog
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Step 7 Claim Your Blog
Styles of Blogging
๏ Insight Blogging
๏ Piggyback Blogging
๏ Life Blogging
๏ Brand Blogging
๏ Announcement Blogging
Dive into Web 2.0
๏ Web 2.0 is the evolution of the World Wide Web technology that aims to facilitate creativity, information sharing, and, most notably, collaboration among people.
๏ Online social networks are communities of people who share interests and activities or who are interested in exploring the interests and activities of others.
Social Networking
Social Networking can be an integral part of your marketing mix. Connect with other people who:
๏ Are in a position to further your career
๏ Could become a client of your services
๏ Friends and family members
Why Do Social Networking?
The Big Three
๏ Sign up for a free membership and fill out your profile.
๏ MySpace
๏ Use the same name and photo at all sites so that people can easily recognize you
๏ Personalize your profile and list your business information
๏ Keep any information that you want to remain private off of your profile
๏ Always be adding friends to network
Social Networking Tips
Go-To-Market Strategy
Learn Create Syndicate
Find out who is blogging in your industry. Subscribe to their blog, then add comments when appropriate.
Start your own blog and write about your business, provide helpful advice or offer general industry knowledge.
Share your stories on websites such as Facebook or MySpace. Add friends and join groups of like-minded people to share ideas.
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David Ciccarellidavid@voices.com
519-858-5071 x 111Thank You
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