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Pulp & Fibre Business, Aditya Birla Group, India
Differentiated Functional Fibres for Value Added Nonwovens
From Birla Cellulose
The Agenda
• Introduction to the Aditya Birla Group
• Brief about Birla Cellulose
• Our differentiated Fibreofferings
Australia | Austria | Bangladesh | Brazil | Canada | China | Egypt | France | Germany | Hungary | India | Indonesia Italy | Ivory
Coast | Japan | Korea | Laos | Luxembourg | Malaysia | Myanmar | Philippines | Poland | Russia | Singapore South Africa | Spain | Sri
Lanka | Sweden | Switzerland | Tanzania | Thailand | Turkey | UAE | UK | USA | Vietnam
ADITYA BIRLA GROUP At a Glance | Global presence
Key Highlights:
-A USD 41 billion MNC
- Operates in 36 countries- Over 130 state-of-the-art manufacturing units
- Over 50% revenues from international operations
- Anchored by 120,000 employees belonging to 42 different nationalities
A Group poised to be premium global conglomerate...
• The largest producer of viscose staple fiber
• The largest aluminum rolling company
• One of the 3 biggest producers of primary aluminum in Asia
• The 4th largest producer of insulators
• The largest single location copper smelter
• The No. 1 producer of carbon black
• The 5th largest producer of acrylic fiber
• Among the top 10 cement producers
• The largest Indian MNC with manufacturing operations in the USA
4Our Values: Integrity | Commitment | Passion | Seamlessness | Speed
2011 Study
Birla Cellulose, The World Fibre
Birla Cellulose: The 3R Philosophy- Reach: The Global footprint
- Readiness: Products / Certifications.
- Response: A dedicated Team – Sales, BD, CTS, R&D.
> Fully integrated business >presence across value chain > Global footprint
Birla Cellulose: The Global Manufacturing Footprint…
Harihar Polyfibres, India : 210 TPD AV Cell, Canada : 360 TPD
Birla Jingwei , China: 210 TPD
Grasim Nagda India: 430 TPD
AV Nackawic, Canada :500 TPD
Thai Rayon, Thailand – 422 TPD
Grasim Harihar, India: 240 TPD
Indobharat, Indonesia – 574 TPD
Domsjo, Sweden : 600 TPD
Grasim Industries Ltd., Vilayat: 350 TPDBirla Cellulosic, Kharach India : 350 TPD
Terrace Bay: TPD
Birla Lao Pulp and Plantation (BLPP)
Laos, Vietnam
International
50,000 hectares
GrasimHarihar
210 TPD
AV NackawicCanada500 TPD
India International
2470 TPD
AV CellCanada360 TPD
DomsjoSweden600 TPD
Terrace BayCanada800 TPD
India International
Nagda, MP430TPD
Kharach, Gujarat350 TPD
Harihar, Karnataka240 TPD
Thai Rayon Co.Thailand422 TPD
Indo Bharat Rayon
Indonesia574 TPD
Birla JingweiChina
210 TPDVilayat, Gujarat350 TPD
2576 TPD
Plantation Pulp Fibre
Birla Cellulose: Robust Capacity Spread
Birla Cellulose Non Woven: Serving Customers Globally
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China
Manufacturing Locations: India, Indonesia, Thailand & ChinaSales & marketing Offices: India, China, Turkey, Indonesia, Bangladesh, Thailand and USAStock Points: USA, Germany, ChinaPartners: Argentina, Brazil, Mexico, Peru, France, Germany, Italy Spain, Russia, Turkey, South Korea, Japan, Iran
Latin AmericaUSA Europe SEA & JapanME & Israel
153 Customers across 37 countries…
Forest Research Institute Pulp Research Institute Birla Research Institute -BRI
Pulp to FibreSapling to Plantation Plantation to Pulp
Birla Cellulose: Robust R&D Infrastructure
ABSTC
Fibre & Application Research
ABCFRC
Functional Fibres for Non Woven Applications…
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Consumer Need > Differentiated Products > Functional Fibres
Fundamental: Why Functional Fibres ?
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Changing Lifestyle is creating need
solutions
Pushing Brands to create/innovate
and offer differentiated
products
Help simplify production
processUnique properties that help work on
solution
Birla Cellulose : Innovation partners
Innovation into Functional Fibres for our partners committed towards delighting our customers by meet their consumer needs through fiber developed at our research centers through:
-Proactive Innovations
- Co-created products & applications
ABSTC : Driving Fibre Innovation through expertise
• Researching gaps.
• Exploratory initiatives.
• Basic Fiber Research.
• Application Research.
• Analytical Science and Technology laboratory
• Process study & Research
• Process Scale-up
Birla Cellulose Non Woven: Helping Co-Creation
• A lab scale and a 2TPD pilot fibre line (mini commercial replica)
• A pilot Spun-lace Non-Woven Rolled Goods Fabric manufacturing plant
• A converting centre to develop wide range of wet wipe applications for personal care and home care segments.
• A team of researchers and product managers constantly working on consumer insights, need gaps and testing possible solutions in nonwovens.
14We innovate and share technology with our partners to assist in meeting consumer demand
Fibre Research
Application Development/Con
sumer insights/Research
Pilot Rolled GoodsPilot Converting
Unit
Birla Cellulose : AntiBac Plus Fibre
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PRODUCT SPECS
Den 1.5
Length (mm)38 / 51
NEED GAPApplications like surface cleaning wipes & wound care need products that resist microbial growth.
APPLICATIONSurface Cleaning Wipes.Wound Care
DIFFERENTIATORExcellent resistance to microbial growth resulting in the NW becoming 99.9% germ-free
Birla Cellulose : PuroSilk FM Fibre
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PRODUCT SPECS
Den 1.2
Length (mm) 38
NEED GAPFace Masks are niche cosmetic products and fabric properties needed are different from regular NW for wipes.
APPLICATION Face Mask
DIFFERENTIATORHigher strength, Silky Soft Feel & Improved moisture management.
Birla Cellulose : Micro Fibre
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PRODUCT SPECS
Denier 0.8 / 0.9
Length (mm) 38
NEED GAP
Wipes market is commoditised & there is price pressure on regular non-woven substrate manufacturers. This is resulting in GSM of nonwovens going down as customers look at lower basis weight to get more square meter of fabric.
APPLICATION Premium Face & Baby wipes
DIFFERENTIATORFiner Denier fibres allow softer & bulkier NW at same GSM, or nonwovens with same opacity and functional properties at lower GSM.
Birla Cellulose : Anti Bug Flame Retardant Fibre
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PRODUCT SPECS
Den 4.2 / 3.0
Length (mm) 51 / 60
NEED GAPMattresses & Home Furnishing are easy targets for bug infestation
APPLICATION Mattresses & Home Furnishing.
DIFFERENTIATOR
High efficacy (99.9%) of bug-kill overcoming the issue faced by end-users. Inherent Flame Retardancy allows to make safer Nonwovens without need of any process FR chemicals
Birla Cellulose : Dye Catcher Fibre
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PRODUCT SPECS
Den 1.5
Length (mm) 38 / 51
NEED GAPNew application for catching the dye -leaching out from garments
APPLICATION Laundry dye catcher strips
DIFFERENTIATORHigh efficacy of dye catching even after processing in hydro-entanglement & more cost-effective than regular post-treated fabric
Birla Cellulose : Short Cut Fibre
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PRODUCT SPECS
Den 1.5 & coarser
Length (mm) 8 - 12
NEED GAPRegular wipes clog sewerage system if flushed.
APPLICATION Flushable wipes
DIFFERENTIATOR
Ideal product properties for blending with pulp ensuring optimum dispersion and production efficiency during Nonwoven. Also ensures high speed Wipe production. Result - superior flushable wipes .
Our Innovation Pipeline for functional Nonwovens…
Birla Cellulose : Fibre Innovation Pipeline
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Product Applications
Hydrophobic Viscose Fibres
Bio-degradable Nonwoven Top sheet in Hygiene products (Diapers / Pads)
Super Absorbent Fibres
Medical / Hygiene products.
High Resilient Fibres Filling in Quilts / Pillows etc - Bio-degradable and comfortablefilling replacing PET based synthetic filling
…. And many more
Thanks.
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