(BIG)DATA! - ifra.com · Big Data Big data[1][2] is a collection of data sets so large and complex...

(BIG)DATA!Hot and available technologies

Big Data

Big data[1][2] is a collection of data sets so large and complex that it becomes difficult

to process using on-hand database management tools or traditional data processing

applications. The challenges include capture, curation, storage,[3] search, sharing,

transfer, analysis,[4] and visualization. The trend to larger data sets is due to the

additional information derivable from analysis of a single large set of related data, as

compared to separate smaller sets with the same total amount of data, allowing

correlations to be found to "spot business trends, determine quality of research,

prevent diseases, link legal citations, combat crime, and determine real-time

roadway traffic conditions."[5][6][7]

• Send the right message to the right person , on the right time

• Help the advertiser make more money at the lowest advertising costs

• Increase publisher’s revenue at lowest possible cost

• Increase efficiency in the buying/selling process

Strictly Digital, Cost effective marketing- Gooimeer 12 1411 DE Naarden – www.strictlydigital.nl –info@strictlydigital.nl

Challenges

• The right person has approx 7 billion variations

• In most developed countries reachable via 3-5 different devices

• Everybody loves his/her privacy

What’s hot and available

• Programmatic buying /selling technologies

• More options towards rich media /mobile

• Second screen advertising ( screen6)

• Multi screen advertising

• Performance marketing control

Performance Marketing control

• Container tag

• What happens before the Conversion?

• What is the cross channel performance

• Conversion Attribution

Suppliers

Case : Doc Morris ( Germany)/ car lease (NL)

By Channel

By Publisher ( case Dutch carlease company

Introducers/Influencers/Closers

Follow full customer journey to conversion

Filter SEA/SEO on your brand keyword

Conversion Setup : Weights

Conversion : cookie lifetime

Conversion Setup : Conversion Attribution

Add costs /revenues

Follow results in real time

Thank you!Marcel Udo

Managing Partner

Email: marcel@strictlydigital.nl

Cell: +31629013501

mjudonl

(BIG)DATA! - ifra.com · Big Data Big data[1][2] is a collection of data sets so large and complex...

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