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Agenda Bell Ringer / Attendance Lecture / Discussion Fashion Awards Assignment
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Bell Ringer• Lakin wants to go to trade school and
study electronics for a two-year program. Her tuition and books will cost her about $5,500 per year. She will also spend about $100 a month commuting from her parents' house to school. How much will her education cost her in total?
Bell Ringer Answer• $5,500 + $5,500 = $11,000• $100 * 24 months (12 months in 1
year * 2 years) = $2,400.• $2,400 + $11,000 = $13,400.
• Lakin will spend approximately $13,400 for her two years at trade school.
Agenda• Bell Ringer / Attendance• Lecture / Discussion• Fashion Awards Assignment
Learning Targets• Describe pret-a-porter and ready-to-
wear garments.• Identify some current ready-to-wear-
designers
Demi-Couture• Ready-to-wear
designs produced by the fashion house but not mass-produced.
• No guarantees in fit or exclusivity.
• A garment may cost $6,000 instead of $60,000.
Pret-a-Porter• Couture designs
that translate into the lesser-priced but still costly ready-to-wear garments.
Ready-to-Wear (RTW)• Standard-sized garments made in
advance and offered for sale to any purchaser.
Bridge Line• The most expensive category of
ready-to-wear garments.– Tommy Hilfiger– Calvin Klein– Ralph Lauren
Categories of Ready-to-Wear• Better• Moderate• Budget
History of RTW• Invention of the sewing machine in
1845 allowed for mass production.
Design Awards• Council of Fashion Designer of America– Lifetime Achievement Award– Best New Fashion Talent Award– Perry Ellis Awards for Ready-to-Wear and
Accessory Design– Several other categories in women’s wear,
men’s wear, accessories, publishing, retailing, photography, and entertainment.
Design Awards• The Coty Award–Most Prestigious Award from 1940 –
1970.– Given to the most creative and
outstanding women’s wear, accessories, and men’s wear designers.
– Renamed in the 1980’s to the Cutty Sark Awards and then discontinued.
Design Awards• The Neiman Marcus Award– Awarded to the designer who designed,
publicized, or worn fashion that influenced the public.• Last award was given in 1995.
Influential DesignersDesigner StylePierre Cardin French designer of ‘unisex’
apparel for men and women; first to set trend for licensing.
Chanel Designed the ‘little black dress’ and boxy collarless jackets for women’s suits; first to design pants for women
Andre Courreges ‘Go-Go Boots’Christian Dior ‘The New Look’ and full skirtsMariano Fortuny Created special pleating that
cannot be duplicatedJean-Paul Gaultier Applied the ‘punk’ influenceClaire McCardell Defined American sportswearMary Quant Popularized the mini-skirt.
AssignmentIdentify the designer that won the following awards for 2012:• CFDA Awards: (Council of Fashion Designers of America)
– Womens wear Designer of the Year– Menswear Designer of the Year– Accessory Designer of the Year– Swarovski Award for Womens wear– Swarovski Award for Menswear– Swarovski Award for Accessory Design– International Award– Media Award– Founders Award– Fashion Icon Award– Geoffrey Beene Lifetime Achievement Award
Tommy Hilfiger
Calvin Klein
Ralph Lauren
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