BA635-Graduate Seminar: Current Issues in Marketing Presentation by Amy Curkendall

Augmented Reality Ambient Intelligence

BA635-Graduate Seminar:Current Issues in MarketingPresentation by Amy Curkendall

Augmented Reality

COMPUTERGENERATION

REAL WORLD +

Video:Total Immersion

Augmented Reality

Head-mounted display

Mobile Phones

Heads-up display

Augmented Reality – Cars

BMWKiaScionMazdaChevroletNissan/Renault

Augmented Reality

HOLLYWOOD

Minority Report Gamer Iron Man Terminator Robocop Avatar

Augmented Reality – Harry Potter

Augmented Reality - Sports

Are you ready for some football?

Augmented Reality - Sports

OLYMPICS

Virtual Lane Markers

BASEBALL

K-Zone

Augmented Reality – Music

John Mayer Heartbreak Warfare

Lost Valentinos Night Moves

Eminem Augmented reality

competition – Relapse album

Blink-182 Comeback with Doritos

bags!

Augmented Reality – Retail

Lego StoreAdidasBenettonMacy’s Magic MirrorRay Ban Ikea

Augmented Reality – Misc.

Video GamesBooksFoodWorking outSocial Media

Augmented Reality – Misc. TravelArt/HistorySafetyPoliticsAdventure

Augmented Reality – Misc.

Hair stylesHealthMagazines Jobs – CVTheme parks

“…technology that will become invisibly embedded in our natural surroundings, present whenever we need it, enabled by simple and effortless interactions, attuned to all our senses, adaptive to users and context-sensitive, and autonomous.”

Ambient Intelligence

◦ Ambient Intelligence, 2005 [Weber, Werner; Rabaey, Jan; Aarts, Emile H.L. (Eds.)]

Just the beginning…◦ RFID – Radio

Frequency Identification

◦ Smartphones

Corning◦ A Day Made from Glass

Ambient Intelligence

Ambient Intelligence

Ambient Intelligence

Bill Gates’ House

Ambient Intelligence

What? More Harry Potter Connections?

Home Healthcare Handicap

accommodations Car Nutrition Virtual Fitness Coach Inventory

Ambient Intelligence Grocery stores Food preparation Retail Credit card on phone Office Travel Music Dating

THE END.Thank you!