B2B Buyer Media Kit

Integrate'sB2B Marketing Solutions

I. Strategy Development

02 Fulfillment&QualityAssurance

UnifiedDistribution

VettedMarketplace

VendorProfiles&Statistics

MediaLibrary

Messaging Center

MandatorySellerAgreement

DedicatedAccountSupport

08 FlexibleCampaignOfferings

PricingModels

PreciseTargeting

MarketingMethods

II. Strategy Implementation

07 CustomizationFeatures

FieldOrdering&DeliverySettings

DataAppending

DataVerification

LeadExchangeValidation

III. Strategy Optimization

10 AnalyticalTools&Reporting

DashboardFeatures

CPLCampaignReview

01 Integrate, B2B Solutions

Integrate'sCentralizedMedia-ManagementPlatform(CMMP)andservicesprovide

benefitsthatsurpassthoseofferedbyanyadnetwork,exchangeorplatform.A

regulatedecosystemunifiesdigital,performanceandtraditionalmediavianumerous

campaignmodels,providingtheanalyticaltoolsandreal-timedatanecessarytomake

informedcampaigndecisionsandensureanunmatchedlevelofquality.

Integrate'sadvantagesextendtomeettheneedsofadvertisersinmorethan75B2B

verticals.Combined,Integrate'sCMMPandservicesfacilitateeffectivecross-channel

strategydevelopment,implementation,analysisandoptimization,affordingadvertisers

additionalflexibilityvianinecampaignpricingmodels,numerouspublicationchannels

andexpansivefulfillmentopportunities.

Integrate'sB2B Marketing Solutions

InternalOperations

Integrate

Campaign Development &

Deployment

CMMP

PublishersDataProvidersWarehousesDatabasesResearch Incoming Data

Outgoing Data

MarketersIntegrationsLeadNurturingLeadScoring CRMs

External

RelationshipsReal-Time Tracking & Reporting

Risk Mgmt.

Publisher Consolidation

& Vetting

Data Acquisition

Transparency& Compliance

Fraud Prevention Technology

Market Research Third-Party Data Gathering

Competitor Analysis Audience Discovery

Effective Analysis & Data-Driven Optimization

Creative AssetsTargeting Selections Marketing Methods

02 Integrate, B2B Solutions

StrategyDevelopment:Fulfillment&QualityAssurance

ExternalrelationshipsandCMMPinternaloperationscombinewithinIntegrate’s

ecosystem,automatingmulti-channelmarketingtobenefitadvertisersinmultiple

capacities.

Unified Distribution—Integrate'sCMMPandservicesallowadvertisersto

comprehensivelyplan,track,analyzeandoptimizetheirmarketingstrategiesin

acentrallocation.

• Find fulfillment across a regulated

ecosystem unifying digital,

performance and traditional media

• Manage all of your online, mobile

and offline campaigns through

one platform

Browse Sellers — Dashboard feature allows advertisers to filter Sellers by geo, vertical, campaign type, marketing methods and campaign-specific restrictions.

03 Integrate, B2B Solutions

Vetted Marketplace—Planmediabuysamongtrustedpublishers.

• All media vendors must pass a rigorous screening process to obtain admission

into the Integrate marketplace; thousands have failed to gain entry

• Integrate continues the vetting process post-approval, reviewing live accounts

to ensure continued compliance and removing immediately any publishers found

violating best practices

Vendor Profiles & Statistics—Makeinformeddecisionsregardingcollaboration,

removingtheriskofblindteststhatgamblevaluablebudgetonbuyswithpotentially

unqualifiedvendors.Reviewprofilesthatcontain:

• Company descriptions

• Third-party trade references

• Integrate Buyer recommendations

• Performance statistics and return rates

• Marketing methods used and verticals

of expertise

04 Integrate, B2B Solutions

Media Library—Easilyshare

ownedmediaacrossmyriadcampaigns.

Integrate'sMediaLibrarymitigates

creativetransmissionproblems,enabling

creativeteammemberstologinto

instantlyuploadandshareownedmedia.

Tofurtheraidorganization,theMedia

Libraryincludesafeaturethatdelineates

eachcampaign'srequiredcreativewitha

checklistdisplayingprogresstofacilitate

propercampaignmanagement.

Messaging Center—CommunicatedirectlywithSellerstoensurecompliance

andfacilitatecampaignsuccess.

• Negotiate pricing and allocation on a per-vendor basis

• Discuss campaign goals and parameters to ensure proper execution

• Review Seller performance to optimize campaigns and increase return on ad spend

05 Integrate, B2B Solutions

Mandatory Seller Agreement—Inordertorunacampaign,eachpublisher

mustviewandagreetothetermsoftheadvertiser'smandatoryagreementbefore

continuingwiththeoffer.

• Easily upload agreement through interface during the campaign creation process

• Address additional campaign restrictions

• Bind Sellers to marketing processes and campaign implementation conditions

• Eliminate the risk of Sellers violating terms and conditions

Fraud Prevention Technology —

Launchcampaignswithconfidence,

knowingIntegratewillprotectyour

marketingeffortsandbrandimage.

• Click and pixel fraud protection for

CPA and CPC marketing

• Intense data verification process for

CPL campaigns

• IVR filters for inbound call generation

• Voice file monitoring for Call Verified

Dedicated Account Support —

Simplifyyourmedia-buyingprocess.

Integrate’saccountsupport

representativesareavailabletoassist

advertiserswith:

• Profile optimization

• Campaign setup and troubleshooting

• Tracking, pixel placement and testing

• Campaign matching

06 Integrate, B2B Solutions

StrategyDevelopment:FlexibleCampaignOfferings

Fromcontentsyndicationandinboundcallgenerationtosocialengagementand

whole-funnelbranding,Integratestreamlinesthemedia-buyingprocesstoachieve

anyB2Badvertiser'sshort-andlong-termbrandgoals.

Pricing Models—Generateandnurtureleads,expandyourcompany’sbrand

awareness,buildindustrycredibilityanddrivesocialengagement.Integrateoffers

multiplepricingmodelstofacilitatecross-channelmarketingsuccess.

• Cost per Lead (CPL)

• Cost per Acquisition (CPA)

• Cost per Mille (CPM)

• Cost per Click (CPC)

• Cost per Fan (CPF)

• Cost per Inbound Call (CPIC)

• Cost per Download (CPD)

Precise Targeting—Influencethepurchasefunnelfrombeginningtoend,ina

targetedmanner.Developcustomizedquestionsorchoosefromoften-usedfilters:

• Anticipated Purchase Timeframe

• Geographic Location

• Need for Product / Budget

• Current Product Supplier

• Decision-Making Authority

• Company Size / Revenue

• Job Title

• Industry

Marketing Methods—Efficientlypromoteyourproductsandservices.Tailora

complementarymixofonline,mobileandofflinemarketingmethodstocreatea

seamlesscustomerexperienceacrosschannels:

• Dedicated Email

• Email Newsletter

• Contextual & SEM

• Call Center

• Online / Mobile Display

• Rich Media / In-Banner Video

• Radio, Print, Billboard & Television

• Social Media

07 Integrate, B2B Solutions

Demand-Side Platform (DSP)—Integrate’sDSPenablesmarketerstolocateand

buyadplacementsaccordingtonumeroussegmentcategoriesanddirectinventory.

TheDSPoperatesonadynamicCostperMille(dCPM)pricingmodel,usingreal-time

bidding(RTB)technologytobidoneachimpression’sactualreal-timemarketvalue.

Thisintelligenttechnologyprovidesgreatertrafficatareducedcost.

• Set desired CPA goal and designate targeted audience

• Allow technology to evaluate and bid on each impression’s real-time value

• Win the most valuable impressions for campaigns while conserving budget on

less-coveted inventory

Facebook —ViatargetedFacebookdisplayads,B2Bmarketerscannurturecurrent

leadsonaCPCorCPMbasis.Marketerssimplyuploadaprospectlist—Integrate'spubs

willtargetonlythosecontacts,ensuringbudgetisn'twastedonunqualifiedFacebook

users.

08 Integrate, B2B Solutions

StrategyImplementation:CustomizationFeatures

Integrate'splatformenablesB2Badvertiserstofurthercustomizetargetingfiltersanda

payable-leadprofile,aswellasleadformsandpostingoptions.Numerouscustomizable

featuresimprovetheefficiencywithwhichorganizationspromotetheiruniquevalue

propositionandofferings,attractingtheprospectsbestsuitedfortheirrespective

productsandservices.

Lead Forms —Enablingadvertiserstocreatecustomleadforms,Integrateensures

thateachbillableleadreceivedconformstoadvertiser-designatedspecifications

regardingrequireddatafieldsandacceptedpayable-leadvalues.Further,Integrate

willworkwithanythird-partyAPItodesignandimplementanautomateddata-posting

applicationthatsendsleadsdirectlytotheadvertisingorganization'sthird-partylead-

nurturingorCRMaccounts.

FieldOrdering&Delivery

Settings — Integrate’s

technologyenablescustomized

datadeliveryandco-location.

Whetherviapost,emailormanual

export,advertiserscandictate

thefield/datapointordering

duringthesecondstepofthe

campaigncreationprocess.The

customizabledeliveryoptions

allowfortheorderingofboth

dynamicandstaticdatapoints

onposted,emailedor

downloadedfiles.Edit Fields Tab — Second step of campaign creation process in which advertisers can enter and order fields/data points for posted leads.

09 Integrate, B2B Solutions

Host & Post — Completeleadsystemprovides

hassle-freedelivery,consolidatingallgeneratedlead

informationinauniform,intuitiveformat:

• Multi-format lead delivery capabilities

• Archived database of all leads received

• Uniform posting instructions for lead vendors

• Seamless integration with any third-party CRM,

marketing automation, ERP or ESP platform

(including Salesforce, Eloqua, Marketo and more)

Asset Development — Benefitfromin-house

graphicdesigners,programmers,researchersand

writers,requestingassistanceinanyaspectof

campaigndevelopment.Integrate’sexpertscan

developallnecessarycampaignassets

andtechnologicalintegrations.Delivery Settings Tab — Displays the specified order of dynamic fields to be posted.

Delivery Settings Tab — Third step of campaign creation process in which advertisers can choose whether leads are manually exported, emailed in real time or posted.

10 Integrate, B2B Solutions

Lead Exchange Validation —

DedicatedtoperfectingB2Blead

generation,Integrateperformsthe

followingmeasurestoprotectadvertisers

frominvalidleads:

• Verifies leads through a multi-step

verification process

• Checks every email for valid server

response

• Filters invalid data

• Screens illegitimate sources

• Tracks originating IP addresses

and lead counts

• Prevents duplicate lead posting

• Minimizes posting errors, ensuring

submission

• Offers phone validation to spot

check for quality

Data Appending — Accessadditional

prospectinformation,whenavailable,to

improveleadqualitybeyondcampaign

requirements.Additionaldatamayinclude

behavioral,demographicorpersonal

information.

Data Verification — Ensuresthat

advertisersonlypayforqualityleads.

Integrate’stechnology:

• Checks phone numbers for proper

formatting

• Confirms existence of residence and

business addresses

• Pings email servers to confirm

valid response

11 Integrate, B2B Solutions

StrategyOptimization:AnalyticalTools&Reporting

Integrate’sreportingcapabilitiesdrawuponthird-partydataproviders,enabling

advertiserstomanageoverallmediaspendandtrackeachoftheircampaignsinreal

time.NumerousreportsaccountforeveryadvertisingdollarspentandprovideB2B

marketerswithactionableperformancedata,ensuringefficiencyandmarketing

relevancyateverystageofthepurchaselifecycle.

Dashboard & Reporting —

Detailedperformancetracking

ensurestransparencyforevery

campaignrunwithIntegrate.

Accurate,real-timereportingenables

continuouscampaignoptimization,

allowingB2Badvertiserstocreate

customfilterstosortandaccess

up-to-datestatsbycampaign,

Seller,subID,creativeandlocation.

Generate and view campaign reports through your Integrate dashboard, customizing settings to break down designated date range results by campaign type, interval and chosen lead metrics.

12 Integrate, B2B Solutions

CPL Campaign Review — Savehundredsofmanhoursindataaccumulationand

analysis.Integrate'stechnologyenablesadvertiserstogenerate,viewanddownload

dynamicCPLreportsthroughtheirdashboarddisplay,deconstructingleadinformation

bycustomquestionfilters,geographiclocation,jobtitle,industryandmore.The

toolfurtherallows

advertiserstoview

leadinformationby

Sellerand/orcompare

performanceregarding

generated-lead

characteristics

andvolume.

Download campaign reports, requesting to receive all available lead metrics in a PDF document or PowerPoint presentation. The downloaded report will include a CPL Review chart for each campaign-specified lead filter.

13 Integrate, B2B Solutions

Specify a category for which to view reports, breakingdowncorrespondingleadcharacteristics.CPLCampaignReviewpresentsagraphicalviewofcampaignresults,delving beneathsurfacelevelcampaignrequirementsandintoeach attributeofthedesignatedpayable-leadprofile.

Assess Seller performance, viewingleadcharacteristicsgenerated

byasingleSelleroracrossSellersinacomparativereviewformat.This

enablesadvertiserstooptimizeCPLcampaignsinrealtime,basedon

actionableperformancedata

Designate a date range, toviewthecharacteristicsof

leadsgeneratedoverthe selectedcampaign'slifetime,inthelastweek,thismonth,last

month,year-to-date,lastyearorwithinacustomizeddaterange.

Review campaigns in an interactive, graphical format thatdisplayvaluableinformationinthemostlogical,usableway.Thetoolprocessesleadinformationinrealtimeasleadsarepostedtothecampaign,whichreduceserrorsinanalysisandensuresthatmarketersareactinguponthebestpossibleandmostaccurateinformationavailable.