Attract ‘em in & Make ‘em Stick€¦ · Corporate Recruiter • Connections across the...

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Attract ‘em in & Make ‘em Stick Recruiting Passive Candidates & Retaining Your Top Talent

Presented by | Nicole Pfeiffer

Cottingham & Butler

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Recruiting Passive Candidates

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The War for Talent

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Reactive: Post & Pray

7000

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The Importance of Passive Recruiting

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Proactive Recruiting: Seeking the Passive Candidate

Presentations

Meet & Greets

Open House

LinkedIn

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What I learned: Best Recruiting $ Spent!

Step 1: Get Yourself Out There Step 2: Make Some Noise Step 3: Become the Best Detective Step 4: Open up your Wallet

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Get Yourself Out There!

• Use your Full Real Name

• Create a Full Profile

• Include a Photo

• Personalize Your Summary

• Get endorsements

• Show as Much as Possible

• Make Connections

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Make Some Noise!

• Plan Your Time

• Start Discussions

• Share articles

• Join Groups

• Company Page

• Share Jobs

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Get Busy with Detective Work

• Advanced Search

• More Connections = More Results

• Premium Account = More Results

• University Pages

• Boolean Search Master

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Open Up Your Wallet

Corporate Recruiter • Connections across the entire LinkedIn database

• Contact any candidate

• Manage your talent pipeline

• Cost: $833/month

Job Postings • $200-$300+/post

Career Page • $10-$70k

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Results

Casino Safety Consultants

Job Title: “Safety”

Location: United States

Industry: Gambling & Casinos

323 candidates

Could live anywhere near a major airport

Transportation Underwriter

Job Title: “Transportation” Or “Trucking” AND “Underwriting” or “Underwriter”

Years Experience: 3-5

Industry: Insurance, Transportation/Trucking/Railroad

175 candidates

Needed to relocate to Chicago, Minneapolis or Dubuque

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Tips for Success Complete Your Profile: Your profile is an incredible way to enhance your professional brand. A complete profile helps people find you and therefore helps you build your professional network.

Plan Time: To take advantage of this tool, you need to dedicate hours per week. How many hours per week will depend on your role.

Make Connections: Stay in touch with colleagues, and leverage existing relationships by asking your connections for introductions.

Join LinkedIn Groups: There are thousands of groups on LinkedIn, offering you the opportunity to network with professionals in your industry and participate in conversations on relevant and timely topics.

Update Your Company Page: Take advantage of the free page and post events, updates, successes. Get followers.

Share Open Jobs: Attract top talent by sharing open jobs with your social networks and the relevant groups you belong to.

Upgrade to Premium Services: Call a LinkedIn Rep to find out how you might better take advantage of LinkedIn services.

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Contact Information

Nicole J. Pfeiffer, SPHR VP, Employee Benefits

563.587.5208 npfeiffer@cottinghambutler.com