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2015 Outcomes: A&S Communications
Papsy Mileti, Director of CommunicationsDecember 2015
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60 5754
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32302625
1914
11101010 9 8 8 8 7 7 7 7 6 5 5 4 4 4 3 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1
SINCE JULY 2014
TOTAL = 459 PROJECTS~27 per month
TOP 5 CUSTOMERS ~50%Dean’s/Advising (57); ENG (54);Advancement (45); PSY (32); MLL (26)
Service to A&S Units
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By Project Type:The most popular request made by units is web related. We aim to decrease requests capable by web-liaisons to focus resources on improving overall SEO and navigation, for College and Graduate Program sites.
What did it mean for Depts.? Visibility for new research,
programs, and accomplishments. Fresh web content A seamless user experience in Website across units A professional, consistent A&S
visual identity in marketing communications
Types of Services Provided
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AUDIENCE: PUBLIC /MEDIA
New/Migrated Websites
13 4
AUDIENCE: PUBLIC /MEDIA
2015 Earned Media Coverage (through Nov.)
415+ # of Stories in News
98% Positive
75%Mentioned
A&S Dept./Field
77% External
(23% = stories in University media = ~weekly presence
among University community )
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AUDIENCE: PUBLIC /MEDIA
2013 vs. 2014-2015 Mentions (6 month comparisons Jun.-Dec.; except 2015 is through Nov*)
2013 Jun-Dec 2014 Jun-Dec 2015 Jun-Nov0
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20
30
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50
60
70
80
22
72
58*
A&S Mention
A&S MentionExponential (A&S Mention)
~200% increase in mentions consistent (QUALITY)
227%increaseIn clips w/mention
Total clips:147,152,151*
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AUDIENCE: PUBLIC /MEDIA
Notable Coverage with “College” Mentions
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AUDIENCE: PUBLIC /MEDIA
Notable Coverage with “College” Mentions
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AUDIENCE: PUBLIC /MEDIA
2015 Magazines
Enhancements:+Targeted content-Faculty Obits-New Faculty+Alumni Spotlights+BREs+Infographics story-telling
$15,000
~Gifts via BREs
AUDIENCE: ALUMNI,DONORS
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AUDIENCE: PUBLIC /MEDIA
Web Traffic (non-dept.)
Installed
Analytics #1= A&S Home Page
AUDIENCE: ALUMNI,DONORS, PROSPECTIVE STUDENTS AND FACULTY
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UG pages > Grad Pages
AUDIENCE: PUBLIC /MEDIA
Social Media2015 Facebook Followers: 1,848+
2015 Twitter Followers: 605+
AUDIENCE: ALUMNI, CURRENT STUDENTS
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AUDIENCE: PUBLIC /MEDIA
Highlights of Notable MarComm. Projects Integrated Marketing Strategy to Promote New MSMF Graduate Program:
Deliverables (Design and Copy)* Program site Landing Page for Leads* Leads form* Poster, 1-Pager* Paid Ads* PowerPoint*
Grassroots & PR:Press release, A&S site banner, e-blast, magazine
Advertising (media planning) New MAIA Site & Slogan: Where Global Leaders Emerge (formerly a The world is Your Classroom)
1st A&S Majors & Programs Viewbook: Endless Possibilities Start Here Conceptualized Design, developed messaging and copy (currently being designed)
AUDIENCE: PROSPECTIVE STUDENTS
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Forthcoming in 2016: Launch of A&S Social Media Strategy
(re-launch w/content strategy, calendar, reports, and new platforms)
Masters in Libreal Arts: Marketing Assessment & Strategy
1st A&S Majors View book for Prospective Students
Enhanced Media Coverage Reporting Tool & Faculty Database (to increase quantity/quality )
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Thank You
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