Art of Advertising

Art

Art?

The DefinitionThe expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power. Reflects and belongs to the period and culture from which it comes from

The Definition

Works produced by human creative skill and imagination.

Art?

Art?

Advertising

Advertising

Advertising is fundamentally persuasion and

persuasion happens to be not a science, but an

art. - William Bernbach (Higgins)

What Makes It ArtA combination of creativity, imagination and

skill

What Makes It ArtA combination of creativity, imagination and

skillElevates your thinking, appeals to your

feelings

What Makes It ArtA combination of creativity, imagination and

skillElevates your thinking, appeals to your

feelingsReflects and belongs to the period and culture

from which it comes from

What Makes It ArtA combination of creativity, imagination and

skillElevates your thinking, appeals to your

feelingsReflects and belongs to the period and culture

from which it comes fromIs often controversial

Controversial

Controversial

Conclusion

Thank you.

Marcantonio, Alfredo and David Abbott. Remember Those Great Volkswagen Ads? London: Merrell, 2014. Print.

Kleiman, Philip. Advertising Inside Out. London: Virgin Books, 1978. Print.

Higgins, Dennis. The Art of Writing Advertising. Chicago: Advertising Pub, 1968. Print.

Williams, Eliza. How 30 Great Ads Were Made. Hong Kong: Laurence King, 2012. Print.

Works Cited