Art Meets Fashion 2013

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Annual Publication for Art Meets Fashion: a nonprofit fashion and art event.

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(left to right)

TAYLOR STANDRIFFstyling coordinator

TATIANA SUBBOTINsponsor liaison

HEIDI M. GRESSevent producer

AMY TAGGARTfashion correspondent

JESSE STEBBINSpress coordinator

DAVID HOLLANDa/v coordinator

CAMELLIA ROWLANDFOH coordinator

RACHEL HAYESevent design

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S T A F F / C O N T R I B U T O R S

MADISON SLAGOWSKIrunway/print producer

SHAUN CLARKbackstage coordinator

ANNALISA B. MILLOart director

JESSICA SMITHlogistics coordinator

TIFFANY AGUIRREservice coordinator

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A B O U T A M F

Local Fashion. Local Art. Local Causes.

Welcome to Art Meets Fashion 2013 celebrating the best of

Utah fashion, fine art, culinary and performing arts during an

exclusive two night event in downtown Salt lake City benefit-

ing one local organization, The Center for Documentary Ex-

pression and Art. A multi-city event, AMF features runway

shows in venues that support the local artistic community.

AMF also showcases food selections from top area restaurants,

live performances from local talent and is geared toward the

socially conscious, fashion forward resident.

Our goal this year was to bring an artistic showcase only pre-

viously seen in larger cities to the Salt Lake City center. With

over 250 volunteer participants including 102 models each eve-

ning, 10 salons, 9 fashion designers, 9 boutiques, 7 restaurants,

12 performance artists, 10 fine artists, 1 event design company

and their entire team, lighting designers, staff and over 20 ded-

icated AMF core team members that work for months leading

up to the event, AMF celebrates everything that makes a region unique.

Founders of Art Meets Fashion and (a)perture marketing, Heidi M. Gress and Anne Cummings created the event as a premiere community outreach

program. Heidi Gress acts as current executive producer of AMF, while Anne Cummings is on personal hiatus and is currently enrolled in the MSW

program at the University of Utah and recently welcomed the addition of a beautiful baby girl, Cora. She will return to AMF in 2014.

Heidi M. Gress has over a decade of creative execution experience in commercials, print publications, and experiential marketing. She seeks out

the best talent to create fully integrated, thought provoking campaigns. Artistically minded and client focused, she works hand in hand with clients

promoting a collaborative environment. During her time in LA, she worked in commercial production on campaigns such as Target, Budweiser,

Molson Canadian, and BMW films; as well as produced events for AIA, A+D museum, DesignGuide.com, JES Publishing, LA Fashion Week, live

performance showcases, and private cocktail affairs. Before relocating to Salt Lake City she launched Sphere magazine, a lifestyle publication out

of Los Angeles. By merging all aspects of the creative process she has found a comfortable home as partner and co-founder of (a)perture marketing

in Salt Lake City. She brings the energy of a large city to this budding creative market. Recently, she completed photographic projects for Westfield

Malls, Ballet West, Grand America, LuxaChrome and Farasha Boutique.

(a)perture marketing is a full service advertising, marketing and public relations agency, aspiring to create comprehensive and fully integrated mar-

keting campaigns for both commercial and non-profit clients. (a)perture specializes in direct-to-consumer delivery of specific and targeted messages.

Through incorporating strategic elements, designed to work in tandem, (a)perture delivers a systematic approach, working from initial concept to

material execution, ensuring the maximum return on investment. For more information on Art Meets Fashion or (a)perture marketing contact

heidi@aperturemktg.com or visit www.aperturemktg.com.

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M A D I S O N S L A G O W S K I

Madison Slagowski is a photoshoot and fashion show produc-

er based in Salt Lake City, Utah. Madison’s experience ranges

from managing fashion shows featuring multitudes of global

retailers, fashion designers, hundreds of models and dozens

of styling teams to international advertising campaigns, and

intimate still shoots for editorial publication. Madison has

worked with the Art Meets Fashion team since its inception

and quickly moved from model, to fashion show producer

and now taking on both the runway production and all fash-

ion photoshoot producing as well. Madison has a unique abil-

ity to understand the needs of both the client and the crew.

T AY L O R S T A N D R I F F

Taylor Standriff started last year with Art Meets

Fashion as salon liaison and this year she joins

us again as Styling Coordinator. Working with

all local salons and styling the majority of the

Art Meets Fashion team shoots, Taylor brings a

fresh perspective to the event. She has been in the

beauty industry for years moving from Landis to

Lunatic Fringe salon. Taylor is a freelance stylist

for various photographers and has had her work

published in LA Magazine and Vogue Italia.

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O G D E N ’ S O W ND I S T I L L E R Y

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W H I T EW H I T E

W H I T E

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(left to right)

DESIGNER JORDAN HALVERSEN MODEL: JACE HAIR: JANAE MECHLING JOHNSON MUA: AMBER PEARSON

DESIGNER RACHEL DOMINGO MODEL: MINNA WANG HAIR: STEVEN ROBERTSON MUA:JILLYN NESLEN

DESIGNER NEPHI GARCIA MODEL: JAWAHIR AHMED HAIR: AMBER PEARSONMUA: AMBER PEARSON

DESIGNER KELLI LYNN BAKER MODEL: KIRA LAKE HAIR: JANAE MECHLING JOHNSON MUA: CAMI TALBOT

DESIGNER MARY RINO MODEL: KATIEHAIR: STEVEN ROBERTSON MUA: JILLYN NESLEN

DESIGNER MARY RINO MODEL: GINA HAIR: JANAE MECHLING JOHNSON MUA: CAMI TALBOT

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t h e F A W N

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“I WANTED TO DO SOMETHING THAT HAD AN ELEMENT OF COMFORT, YET PROVIDED PIECES THAT WERE STILL INTERESTING AND CHIC.”

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“THE KIND OF WOMAN I WANT WEARING MY CLOTHING

[ I S ] P O W E R F U L , I N S P I R I N G , A N D C O N F I D E N T . ”

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Heggy Gonzalez is what many would refer to as a renaissance woman. An expert in all things creative, Heggy not only

designs fashion that leaves you breathless, but completes the vision with award winning hair and make-up. Her newest

collection merges her love of Tron, David Bowie and metallics with clean lines, reflective trim, sleek silhouettes. As

Creative and Education Director at the Aveda Institute in Provo, she is responsible for teaching the future professionals

of the beauty industry. She is always pushing the envelope and we are looking forward to her next move.

Tell us about yourself. How did you got started, what

is your background and training?

...after bouncing around California including brief

stint at glamour shots I waskinda lost. I had my best

friend moving to Colorado and I thought why not? I

moved there and worked at a five star resort and then

made my way to Denver where I worked with award

winning hairdresser Charlie Price who helped me take

my editorial styling to the next level. After that I began

my journey with the Aveda Institute Denver, working

for an amazing man namedDale Lemonds. He not only

inspired me to be great but challenged me to always

strive for the next level. I have been Educating now for

over 7 years and I love it. Working for dale has taken

me from Denver to Tucson back to my home state of

Utah. During that time I have been published in inter-

national and national publications, traveled to Europe,

become a color educator for Aveda Corporation and

most recently crowned the RAWartist National Hair-

dresser of the year.

What is your inspiration?

I am inspired by fashion, beauty but most of all my

Future Professionals (students) they challenge me, at

times drive me crazy but most of all they inspire me to

be my best by helping them reach their goals from the

first to last haircut they do while at the Aveda institute.

Where do you see your designs and the hair/make-up

industry in Utah going as a whole?

I live to create, whether the canvas is hair, face or fab-

ric and I constantly am working on the next project. I

am constant working on expanding my skills soI don't

know what's next for me but what ever it is I'm ready.

Most of all I love that I have found an amazing creative

community in Utah!

What do you feel sets you apart in your design style?

I don't think I have a set style, and I think that sets me

apart.

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LIONHEART

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www.intheevent.com 801.886.1144 info@intheevent.com

Product Launches VIP Events Incentive Parties Fashion Shows Dinner Parties Themed Events Concerts

Award Galas Entertainment Corporate Meetings Employee Appreciations

We are dedicated to the success of your event! We meticulously plan and design experiences that accurately portray your theme,

mood, atmosphere, and emotion.

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CHALKGARDEN

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"fashion is less about what

label or designer you're

actually wearing, and

more about how it makes you feel."

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The old saw “clothes maketh the

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From there you can start looking at

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If an event arises that needs imme-

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Utah 84604(801) 372-3181Garth@

customsuits4u.com

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Our goal is to be the best restaurant company in America. We are a quality driven company, not a quantity one. Our number one focus is the

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Ever since the beginning Brio has believed that delivering the highest quality food and service to every Guest at every meal is one of the best ways

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W W W. A R T M E E T S F A S H I O N . N E T