Are you Getting Video Right?

Preview:

DESCRIPTION

How do you know if you are getting video right at your firm? Our quick checklist of the most common mistakes will help you to quickly and easily assess your current approach to video.

Citation preview

!!"#$%&'()*%&

!!

"#$! %&'!

($))*+(!

,*-$&!

#*(.)! /!

! 0!+$,-$./*%& 0&

1$22/34&/2&#/452&

• %12!345!4!61789:5!;<<!81=4>?!47!47724:!><84@7<>!A1B<>@7C!4::!

1;!512>!B@?<1!3>1?2A8@17!46D@8@17E!

!

• %12!94B<!47!@78<C>48<?!B@?<1!3:47!8948!@7A:2?<E!62:8@3:<!

E84F<91:?<>E!;>16!D2E@7<EE!?<B<:136<78G!A16627@A48@17EG!

7<=!D2E@7<EEG!H#IG!A1>31>48<!><E317E@D@:@85G!:<4>7@7C!J!

?<B<:136<78!47?!84:<78!488>4A8@17!

!

• "::!1;!512>!B@?<1!@E!C>127?<?!@7!?<;@7<?!A16627@A48@17!

1DK<A8@B<E!8948!:@7F!?@><A8:5!81!512>!A1><!B4:2<E!47?!E8>48<C5!

!

• )9<!?45L81!L?45!?<:@B<>5!1;!B@?<1!@E!6474C<?!D5!17<!E3<A@4:@E8!

;@>6!=@89@7!4!E@7C:<!;>@<7?:5!><:48@17E9@3!

!

• %12>!B@?<1!34>87<>!@E!4!3>1;<EE@174:!B@?<1!3>1?2A<>!=91!

E3<A@4:@M<E!@7!512>!4><4!1;!<N3<>8@E<!!

!

• %12>!B@?<1!3>1?2A<>!@E!4!34>87<>!=91!?<B<:13E!512>!

46D@8@17E!

1$22/34&/2&,#"34&

• %12!O2@AF:5!A17E26<!512>!B@?<1!D2?C<8!17!@7?@B@?24:!3>1K<A8E!

=@89!71!;@>6L=@?<!B@E@D@:@85!1;!89<!<B<7824:!47724:!A1E8!

!

• -@;;<><78!34>8E!1;!512>!1>C47@M48@17!2E<!B@?<1!@7?<3<7?<78:5!

1;!<4A9!189<>P!!I475!A1::<4C2<E!94B<!4!A16617!@78<><E8!@7!

2E@7C!61><!B@?<1!D28!89<E<!46D@8@17E!><64@7!27;2:;@::<?!

D<A42E<!89<><!@E!71!@7A<78@B<!81!A1::4D1>48<P!!

!

• ,@?<1!@E!><C4>?<?!4E!4!8<A97@A4:!E<>B@A<!8948!@E!2D@O2@812E!

4617CE8!A163<8@81>E!47?!89<><;1><!62E8!D<!E<<7!81!D<!2E<?!

!

• %12>!;@>6!94E!:18E!1;!><:48@17E9@3E!=@89!62:8@3:<!B@?<1!

3>1?2A<>E!=91!62E8!D<!C2@?<?!89>12C9!<4A9!7<=!3>1K<A8!

!

• %12>!B@?<1E!4><!61E8:5!?<:@B<><?!D5!4!D>47?@7C!1>!=<D!4C<7A5!

=91!?<:@B<>!:18E!1;!?@;;<><78!E<>B@A<E!81!:18E!1;!?@;;<><78!;@>6E!

!

• %12>!46D@8@17E!4><!A17E8478:5!A17E8>4@7<?!D5!8@6<!47?!

617<5!

!"#$%&'$(#))*+($,*-#&$"*(.)/$!"#$%&'$0#*+($123")$4*).$,*-#&/$$!"#$%&'$'1*+($*)$0#53'1#$%&'$6+&4$

.&4$)&$')*7*8#$*)$)&$35.*#,#$%&'"$&09#5)*,#1:$&"$0#53'1#$*)$*1$0#5&2*+($

'0*;'*)&'1$32&+(1)$%&'"$5&2<#)*)&"1/$$!"#$%&'$'1*+($,*-#&$*+$3$

9&*+#-$'<$3+-$5&1)$#==#5)*,#$43%:$&"$-&$%&'$9'1)$>0&7)$&+?/$

! Q!+$,-$./*%& 6&

@#$.#7<$%&'$)&$(#)$,*-#&$"*(.)$@#$43+)$)&$#A<73*+$)&$%&'$.&4$4#$53+$.#7<$%&'$)&$(#)$,*-#&$"*(.)B$$

C'"$<*)5.$<"#1#+)3)*&+$*1$3+$&<<&")'+*)%$)&$0"*+($%&'"$5&77#3('#1$

)&(#).#"$)&$-*15'11$).#*"$,*-#&$320*)*&+1B$

!

!

7##834$&8&(/295&

&2>!3><E<7848@17!@E!47!1331>827@85!81!D>@7C!512>!A1::<4C2<E!

81C<89<>!81!?@EA2EE!89<@>!B@?<1!46D@8@17E!47?!;1>!2E!81!8<::!512!

91=!=<!A47!4??!B4:2<!81!512>!B@?<1!4A8@B@8@<E!=@89!12>!27@O2<!

><84@7<>!E<>B@A<E!433>14A9P!

!

:",3;"8.&%"#$&/3<"#%82/"3&

%12!A47!;@7?!A4E<!E82?@<EG!A:@<78!8<E8@617@4:E!47?!?1=7:14?!4!

D>1A92><!4D128!12>!><84@7<?!E<>B@A<E!17!12>!=<DE@8<!48!

===P7<=6<?@26P8BR?1=7:14?EP986!

!

&

&

=8;;&*)&"3&>0>&60?6&@@AB&

S<!4><!34EE@1748<!4D128!=948!=<!?1!E1!=<!4><!4:=45E!94335!81!

><A<@B<!A4::E!47?!<7O2@>@<EP!!S<!=@::!84:F!512!89>12C9!12>!27@O2<!

433>14A9!47?!4>>47C<!;1>!512!81!6<<8!E16<!1;!12>!8<46P!

&

C%8/;&*)&

$64@:!2E!48!A:@<78ET7<=6<?@26P8B!47?!=<!=@::!C<8!D4AF!81!512!

=@89@7!17<!D2E@7<EE!?45P!

!

!

!

!

!"#$%&'()*%&

!

D&+)35)$'1$

@E$$444B+#42#-*'2B),$

FE$$GHG$IHJI$KKLM$

NE$$57*#+)1O+#42#-*'2B),$$

!E$$P#4Q#-*'2:$I$Q&"#$R&+-&+$S*,#"1*-#:$R&+-&+:$TNL$HSN$$

HSNHSN$

U!+<=I<?@26!0VWV!