Apresentação do PowerPoint · 4 1| Results CASH GENERATION (CONSUMPTION) –2Q18 Evolution of 91%...

2Q18 ResultsAugust 10, 2018

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AGENDA

1| Results

2| Operational Highlights

3| Q&A Session

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1| Results

2Q18 RESULTS

TOTAL GMV (R$)

3,201 MM +25.0%

MARKETPLACE GMV(R$)

1,511 MM +85.3%

MARKETPLACE(% Total GMV)

47.2%+15.3 p.p.

MARKET SHARE (%)

27.0% +2.6 p.p.

SELLER BASE(# Sellers)

15.4 K+3.3 K (vs. 1Q18)

B2W ENTREGA(# Sellers)

11.3 K+3.6 K (vs. 1Q18)

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1| Results

CASH GENERATION (CONSUMPTION) – 2Q18

Evolution of 91% in cash consumption in 2Q18, totaling a reduction of R$ 328 MM.

3Q16

-487

-362

-1,146

-447

339

509

44

3Q17 4Q16 4Q17 1Q17 1Q18 2Q17 2Q18

-34

-R$ 328 MM

Cash generation (Consumption) (R$ MM)

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1| Results

CASH GENERATION (CONSUMPTION) - LTM

Positive cash generation of R$ 42 MM in 2Q18 LTM

-1,656

2Q17 (LTM)

42

2Q18 (LTM)

Reduction of ~R$ 1.7 Billion

Cash generation (Consumption) (R$ MM)

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Marketplace Participation (%/ Total GMV)

816

1,511

2Q15 2Q16

397

158

2Q17 2Q18

6.8%

16.7%

31.9%

47.2%

5,897

2Q17 LTM

3,021

2Q18 LTM

24.1%

45.1%

Marketplace GMV (R$ MM)

+2.0x

2| Operational Highlights

EVOLUTION OF THE MARKETPLACE

GMV of R$ 1.5 Bn in 2Q18 and R$ 5.9 Bn in 2Q18 LTM

7

1H15 1H16

6.0

15.4

4.0

1H17 1H18

+0.7 K

Sellers (Thousands)

+15.1 thousand Sellers

0.31.0

2014

+3.0 K

+2.0 K

+9.4 K

15.4 thousand Seller Base in 1H18

2| Operational Highlights

EVOLUTION OF THE SELLER BASE

8

1H15 1H16

3.6

6.4

2.0

1.2

1H17 1H18

+0.4 MM

SKUs (MM)

+5.6MM SKUs

0.8

2014

+0.8 MM

+1.6 MM

+2.8 MM

6.4 MM SKUs in 1H18

2| Operational Highlights

EVOLUTION OF ASSORTMENT

Purchase quickly at americanas.com and shoptime to

receive money back (cashback)

Transferir Carregar saldo

R$ 512,00

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2| Operational Highlights

LAUNCH OF AME DIGITAL

Transfer and Receiptof Funds

Cash In

Transferência e recebimentode recursosCarregar saldo

R$ 1.024,00

DigitalPayment Account

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Throughout 2018, AME has a fantastic roadmap of new services

and functionalities to be launched.

2| Operational Highlights

ROADMAP AME DIGITAL

60 days

300

Thousand (Accts)

06/05/2018

Official

Launch

06/26/2018

Official

Launch

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CLIENT

Improved delivery and freight terms

Expansion of delivery area

Free shipping and immediate withdrawal

Ease of searching for items online/offline

Assortment Diversification

More Convenience

B2W/LASA

Greater Flow in stores and sites

Capturing new customers

Lower shipping cost

Increase in delivery capillarity

Click &Collect

Higher Sales

Click &CollectNow

LASASeller

2| Operational Highlights

LET’S: O2O – ONLINE TO OFFLINE

12

14K

Mar/18 Jun/18

10K

6K

Dec/18

…

+4K

800

Mar/18 Jun/18

580

400

Dec/18

…

+180+1,000

Jun/18

(pilot)

Aug/18

100

10

Dec/18

…

+90

LASA as a Seller (SKU’s)Click and Collect (# of Stores) Click and Collect Now (# of Stores)

2| Operational Highlights

LET’S: O2O – ONLINE TO OFFLINE

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2| Operational Highlights

FAST DELIVERY: NEW FREIGHT MENU

Click & Collect Now

Click & Collect

2 Hours Same Day Next Day 2 Days Standard

1 hour(available for

pick-up)

48 hours(delivery terms)

2 hours(delivery terms)

8 hours(delivery terms)

24 hours(delivery terms)

48 hours(delivery terms)

within 7 days(delivery terms)

MainCapitals

BRAZILNationwide

SP and RJ SP and RJ SP and RJSP, RJ, MG, PR,SC, RS

and PE

BRAZILNationwide

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2| Operational Highlights

DIRECT COLLECT: LAST MILE START UP

Seller B2WMarketPlace

FIRSTMILE HUB B2W LAST MILE CLIENT

OPTION 1Fulfillment

Storage + Delivery

OPTION 2Pick Up

Withdrawal from Seller DC

(Large Operations)

OPTION 3Drop Off

Direct Hubs

OPTION 4Drop Off in StoreLojas Americanas

Direct Collect will withdrawal products sold by Marketplace Sellers (Small and Medium). The new service will allow more sellers to be connected to B2W Entrega

(Small and Medium)

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2| Operational Highlights

RAPID EVOLUTION OF B2W ENTREGA

#Sellers % Seller Base

Jun/18 11.3 K 73.4%

Mar/18 7.7 K 63.6%

Dec/17 4.9 K 50.5%

Sep/17 2.5 K 32.1%

Jun/17 1.4 K 23.3%

Mar/17

(launch)150 3.0%

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2| Operational Highlights

CUSTOMER SERVICE

Average grade¹ 7.0 5.9 5.6 4.9

Solution index¹ 89% 81% 80% 74%

Would buy again¹ 72% 59% 56% 49%

B2W continues to be recognized for the highest customer service.

1P 3P 1P² 3P³

COMPETITORS

¹ According to Reclame Aqui: Last 12 months / Base 7/31/2018.

² Considers the sites Pontofrio.com, Casasbahia.com, Extra,com, Walmart.com and Magazineluiza.com.

³ Considers the Marketplace operations of Pontofrio.com, Casasbahia.com, Extra,com, Walmart.com and Mercado Livre.

The Digital Platform that connectsPeople, Businesses, Products and Services.

2Q18

Results Investor Relations

ri.b2w.digital

ri@b2wdigital.com

Telephone: +55 (21) 2206-6000