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Applying Selling Techniques:The Coca-Cola Company
Product DevelopmentThe Coke company have a wide
range of products including
Product Promotion- Advertising
Product Promotion - Sponsorship
Product Promotion – Multiple Outlets
Product Promotion –Web Pagehttp://www.coca-cola.com.au/csol
/
Product niche focusTargeted promotion strategies eg
SMS messaging to 18-30 yr old generation
Product DifferentiationProduct features – different
bottles, cans, cups, etc
Product DifferentiationRecognised brand name, symbol,
logo and colour
Product pricingReduces prices for specific
promotional activities and supermarket sales
Product EnhancementDifferent coke products targeted
at specific market eg Classic Coke vs. Caffeine Free Coke
Product EnhancementImproved packaging
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