Applying Behavioural Insights to Public Policy · Applying Behavioural Insights to Public Policy...

Applying Behavioural Insights to

Public Policy Dr Alex Gyani

Applying Behavioural Insights to Insurance

1. What are Behavioural Insights?

1. Where can they be used in

regulation and the insurance

industry?

2. How does the scientific method help

us make better public policy?

Knowing how humans

really behave can help

design and implement

better policies and

services.

What are Behavioural Insights?

We made small changes to HMRC letters

Social norms to increase tax payment rates within 23

days (1 month)

33.6% 35.1% 35.9% 37.2% 39.0%

Control (8,558) UK Norm (8,300)

Local Norm (8,403)

Debt Norm (8,779)

Local + Debt Norm (8,643)

With HMRC, our

tax trials

brought forward

£200million in

12 months.

10% 15% 18%

Control + Claimant Name + Advisor Name + Reciprocity

The power of reciprocity and personalisation in

getting Jobseekers to turn up to appointments

Total number of SMSs sent = 1,224

NSW Enforcement Order Trial

Current Trial intervention

Simplification – layout, language, messages

Salience – actions, personalisation, consequences

and payment

Priming – escalating tone: language, colour

SOCIAL

TIMELY ATTRACTIVE

Why does BI add something new?

Where are the key areas that Behavioural Insights help

make better policy?

1. Information DOES NOT always lead to behaviour change.

2. Behavioural Insights give you an understanding of how to best present

information.

3. It takes us out of the Policy Ivory Tower.

4. It injects some humility into policy making and focusses us on what works.

Knowledge KAP Model

1. Traditional models overweight information and

intention

Attitude to

behaviour

Behavioural

Intention

Perceived

behavioural

control

Behaviour Social

Norms Behavioural

Intention

Threat

Coping

efficacy

Response

efficacy

Severity Susceptibility

efficacy

Theory of planned

behaviour

Protection

motivation

theory

Attitudes

Sheeran & Webb 2006 ‘Does Changing Behavioral Intentions Engender

Behavior Change? A Meta-Analysis of the Experimental Evidence’

Psychological Bulletin 132:2, 249-268

Transparency does have benefits

2. How can consumer better understand interest and risk?

No reduction in

lending

6% reduction in first month,

sustained for the five months it

was measured

3. Plastic sleeves and JCP:

A lesson in understanding the context

1. Cut down process 2. Commitments

We proved the concept

51% 60%

Control Treatment Treatment Adjusted

4% Benefit

history

difference

Treatment

effect

BIT Coach

JCP Trainer

We developed a

training model in the

North East

BIT Coach

JCP Trainer

And also in

Singapore!

And rolled it out

nationally to 25,000

workers

We replicated the same findings in NSW in a Worker’s

Comp Context

1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 46 49 52 55 58 61 64 67 70 73 76 79 82 85 88

Days to Return to Full Capacity

Treatment

Control

4. Will your intuition guess which message increased

organ donation registrations?

1. Control 2. Norm

3. Norm & Picture 4. Norm & Logo

5. Three Die 6. Nine Lives

7. Reciprocity 8. Action

Proportion joining the organ donor register after a

simple online prompt

2.3% 2.8% 2.9% 2.9% 2.9% 3.1% 3.2%

Control Take Action 1000s Heart Lives 3 Die Would you People

RCTs &

Systematic

Reviews of RCTs

Comparison study without randomisation

Before and after study

Editorials, Expert opinion

Anecdotal evidence

‘What Works’ centres

Education Endowment

Foundation

Early Intervention Foundation Local Economic Growth

Crime reduction Better Aging

Conclusions

Behavioural Insights are

guidelines that can help you build

better policy and better products.

BI injects some humility into policy

making.

We don’t know always know what

works.

alex.gyani@behaviouralinsights.co.uk

Dr Alex Gyani

Applying Behavioural Insights to Public Policy · Applying Behavioural Insights to Public Policy...

Documents

Applying behavioural insights to public · PDF fileApplying Behavioural Insights to Public Policy Dr Rory Gallagher & Simon Raadsma. Nudging for Better Health Conference . 17 February

Applying behavioural insights to support flood resilience

Applying Behavioural Insights to Supercharge Your Copy · Supercharge Your Copy. SALLY MAYOR. WORDNERD. Why are we here? Introduce you to relevant behavioural insights Learn how to

Applying behavioural insights to organisations · 2018-04-20 · Applying behavioural insights to organisations: Theoretical underpinnings 10 May 2017 Lori FOSTER Professor of Psychology,

Applying behavioural insights to child protection ...Family and Community Services, Behavioural Insights Unit, NSW, Sydney, Australia ELENA BERROCAL CAPDEVILA Family and Community

Applying behavioural insights to a cash transfer program · Web viewApplying behavioural insights to a conditional cash transfer program Behavioural Economics Team of the Australian

Applying Behavioural Insights to energy and the environment in

Applying behavioural insights to organisations

Applying Behavioural Insights to increase female students

Applying behavioural insights to regulated markets

Applying behavioural insights to regulated markets · 2019-01-29 · The insights from behavioural economics are now a well-established feature of public policy debates. In fields

Applying behavioural insights to public policy · PDF fileApplying Behavioural Insights to Public Policy Dr Rory Gallagher & Simon Raadsma. Nudging for Better Health Conference . 17

Applying behavioural insights to improve public servicesinsights gained in the explore phase and behavioural insights to deliver policy solutions that encourage the target behaviour

Applying behavioural insights to charitable giving

Applying Behavioural Insights - Learning and Work Institutestats.learningandwork.org.uk/events_presentations... · © Behavioural Insights ltd Loughton trial –how the randomisation

Applying Behavioural Science in Tax Administration A ......2017/06/13 · % Behavioural Change (Mean) Insights Impact Larger Sample Size Applying Behavioural Science in Tax Administration

Applying behavioural insights to organisations · Paper limitations ..... 33 Summary of application of behavioural insights to organisational behaviour ..... 33 Notes ..... 35

Applying behavioural insights to regulated markets · 2019. 1. 29. · C. Design remedies to overcome identified behavioural market failures ... The insights from behavioural economics

Applying Behavioural Insights · an high-level interdepartmental strategy event took place on applying behavioural insights to policy making. Main conclusions: - Government policy

Applying Behavioural Insights to Policy Making Health and Nutrition