View
9
Download
0
Category
Preview:
Citation preview
Anual Impact Report 2020 Victoria147
REPORTE ANUAL DE IMPACTO 2021 | Victoria147 sección 3
Elaboration:Samantha Rivera Úrsula Quijano
Peer review committee:Alexia MoralesAlma Rosa JiménezAna Cecilia Pérez CristoAndrea Gutiérrez
Translation:Samantha Rivera
Edition:Samantha Rivera
Design:Gabriela Pacheco
July, 2021
ANUAL IMPACT REPORT 2020 | Victoria147 5
Words from Ana Victoria
2020 at a glance
Our model and information sources
Victoria147’s women entrepreneurs
About their businesses
Financing as an engine of growth
The achievements of our women entrepreneurs
Women entrepreneurs and their business facing COVID-19
Efforts towards gender equality, diversity and inclusion
Our value
Strategic alliances and the VictoriaFest Digital 2020
Victories that inspire
Our Fellows
Directory of Fellows
Annex
Bibliography
CONT ENT
WE BELIEVE IN THE POWER OF WOMEN DOING BUSINESS.
06
08
10
12
14
16
17
18
20
21
23
25
34
36
46
49
pg.
words from Ana Victoria 7ANUAL IMPACT REPORT 2020 | Victoria147
WORDS FROM ANA VICTORIA
Aware of the negative impact left by the COVID-19 pandemic, more than ever, we reinforce our mission to transform the traditional economy by mainstreaming the gender perspective in every aspect of it.
There is no doubt that 2020 was an unprecedented year. Globally, businesses have suffered economic difficulties in the aftermath of COVID-191; and the Micro, Small and Medium-sized Enterprises (MSMEs) have been the most affected. Only in Mexico, more than one million MSMEs disappeared compared to 20192, and 87% of businesses were affected by the pandemic3.
In addition, the effect of the pandemic has been disproportionately stronger on women. About 11% of women-led SMEs in the food, service, retail and entertainment industries were more likely to close than those led by men4.
Ana Victoria García
Globally, 7 out of 10 working women who have experienced negative changes in their routine due to the pandemic consider that the situation has affected their professional growth; this is because of an imbalance between work and their private life patterns, coupled with new daily care and household responsibilities5.
This situation forced all of us to reinvent our way of thinking and acting in order to face adversity. Proof of this is that about 1.8 million SMEs in Mexico (86.6% of the total in the country) had a digital transformation in their business models, while 6 out of 10 SMEs in the country adopted online sales6.
Even in the face of all challenges, in Victoria147 and in all women-led businesses, the pandemic brought us the opportunity to reinvent ourselves and support each other.
We strongly believe in the power of training and community building to transform women-led businesses. The specialized courses and business training programs we offer, as well as our partnerships, campaigns and our flagship event, inspire strong, empathetic, curious, determined and analytical women leaders to overcome any situation.
As the first and largest Academy of women entrepreneurs and business women in Mexico, we are confident that our efforts will continue to transcend and transform present and future generations of women leaders and their positioning in business in Mexico and the rest of Latin America.
To those who believe in Victoria147, thank you!
Ana Victoria GarcíaHead and Founder of Victoria147
2020 at a glance 9ANUAL IMPACT REPORT 2020 | Victoria147
in group courses, live sessions and specialized programs, equivalent to 6.7 hours per day on average.
We provided 2,446 hours of training
of these new women entrepreneurs took specialized programs based on their knowledge needs and 11% of them took comprehensive training programs based on the stage their business is at.
WE EMPOWERED OUR COMMUNITY BY INTEGRATING 2,522 NEW WOMEN ENTREPRENEURS WHO ARE TAKING OUR PROGRAMS, THIS IS THE EQUIVALENT TO AN AVERAGE OF 7 APPLICATIONS PER DAY, CONSOLIDATING A NETWORK OF MORE THAN 15,000 WOMEN ENTREPRENEURS.
89%
2020 AT A GLANCE
More and more people are getting to know Victoria147. In 2020 we had a 23% increase in popularity in our social media, going from 139,879 to 171,941 followers, and we appeared in 91 articles related to entrepreneurship, gender equality, business, innovation and leadership, among others.
For the first time, we held our flagship event, VictoriaFest, in a digital format, where we had the participation of 6,740 people and 14,968 visits to our platform.
In our virtual group programs, we opened 10 groups of which 4 were focused on our business development stage of Landing, 5 on Build Up and 1 on Projection7.
In a historic year for us, we established
with companies such as: Facebook, BBVA, Grupo Herdez/Nutrisa, Diageo/Buchanan’s, Crédito Real, CEMEX, Oracle, Bayer, Kickstarter, Porter Novellis, Banana Republic, Zoé Water, BoConcept, SAP, Clinique/Bobbi Brown, Kit Kat, Lush, Euro Té, Alhumo Sacred Smokes, Dulce Alma, Innata, Barro Blanco, through which we seek to provide greater knowledge, tools and opportunities for women entrepreneurs from Mexico and the rest of Latin America.
22 strategic alliances
Before the pandemic, 4 out of 10 women entrepreneurs sold through a website or another online store. Today, about 6 out of 10 entrepreneurs currently do so, which represents an increase of 50%.
ANUAL IMPACT REPORT 2020 | Victoria147
OUR MODEL AND INFORMATION SOURCES
In order to measure the impact of Victoria147 on women-led businesses, we use different sources of information:
our model and information sources 11
At Victoria147 we are aware that women entrepreneurs and their businesses have different needs. For this reason, we have different programs (comprehensive, specialized and live) that are adapted to each of the stages of their businesses (Figure 1).
WOMEN IN BUSINESS Tools to enhance personal and professional development.SPECIALIZED COURSES Tools and practical techniques to strengthen entrepreneurial, professional and personal skills.LIVE COURSES Comprehensive live support.
BUILD UPStrengthening the operational and financial structure of the business to reach the next growth level.
LANDINGLanding of a pilot test to validate the operation of their future businesses.
EXPANSIONCreation of an advisory board for the strategic institutionalization of the business.
PROJECTION Creation of a long-term growth plan for the management and execution of the business.
CONSOLIDATIONStrengthening the company’s foundations for strategic growth.
EARLY STAGES
ADVANCED STAGES
A survey on the impact of COVID-19 on women-led businesses in Mexico, applied to 76 woman in March 2021.
The pre-post Academy survey, answered by 214 women in 2020, given at the beginning and at the end of their training program.
Victoria147’s historical database made up of 737 women entrepreneurs.
ANUAL IMPACT REPORT 2020 | Victoria147 Victoria147´s women entrepreneurs 13
Our women entrepreneurs are experts in the following areas of study: (n=464)
More and more, women entrepreneurs are enrolling in our online programs: (n=735)
of the entrepreneurs have a bachelor’s degree and 1 out of 3 has a master’s degree. (n=737)
Our entrepreneurs are, on average,
VICTORIA147’S WOMEN ENTREPRENEURS
The youngest entrepreneur is 24 years old and the oldest is 76 years old. (n=737)
37 years old.
96%
58%are married and have, on average, 1 child. (n=737)
68% (498)online.
32%(237)
take the program through our
on-site modality.
Thanks to our online academy, we have expanded to countries such as:
the United States
Argentina
Canada
Jamaica
Bolivia
Spain
Malaysia
Guatemala
Panama
Peru
Colombia
Social sciences, administration and law 56.5%
Engineering, manufacturing and construction 19%
Arts and humanities 16.8%
Health 2.8%
Natural, exact and computer sciences 2.2%
Services 1.3%
Agriculture 0.2%
Education 1.1%
Other 0.2%
ANUAL IMPACT REPORT 2020 | Victoria147 about their businesses 15
ABOUT THEIR BUSINESSES
40% Want to validate their business idea
9% Enhance their personal development
10% Seek to institutionalize their entreprise
41%Look for the strengthening of their business model
Our women entrepreneurs:(n=734)
our entrepreneurs in early stages have been operating for
5.4 years
and those in advanced stages for
7.9 years (n=737)
On average,47
internationally (n=450)
166 regionally
237 entrepreneurs operate locally
Women entrepreneurs who sell nationally do so in an average of
9 states.
53%
37%
10%
The entrepreneurs who sell internationally do so in an average of 13 countries, such as the United States, Spain, Italy, the United Kingdom, Colombia, Argentina, Ecuador, Guatemala, Bolivia, Peru, Costa Rica, Canada and Denmark.
(359) have a website, and 47% of their sales are done through this channel. (n=603)
don’t have partners in their busines.
have 1 business partner.
have more than 2 business partners. (n=636)
6 out of 10 women entrepreneurs
6 out of 10 womenentrepreneurs
2 out of 10 women entrepreneurs
2 out of 10 womenentrepreneurs
They are in the following industries: (n=590)
Art, design, fashion 23.2%
Services 22.4%
Food and beverages 15.8%
Beauty, self-care and wellness 14.9%
Communication and entertainment 4.9%
Commerce 4.6%
Health and education 3.7%
Construction and transport 2.9%
Tourism, restaurant and hotels 2.9%
Agricultural, chemistry, mining and energy 2.2%
Mechanical and electrical engineering, and technology 2.0%
Non governmental and public sector 0.5%
financing as an engine of growth - the achievements of our women entrepreneurs 17
To jump-start their business, our entrepreneurs made, on average, an investment of $19,707 USD : (n=737)
FINANCING AS AN ENGINE OF GROWTH
Less than $2,518 USD 42% Between $2,568 and $7,554 USD 21% Between $7,604 and $25,181 USD 19% Between $25,231 and $50,362 USD 8% More than $50,362 USD 10%
42%
19%
21%
10%8%
Other sources 1%
Bank loan 3%
The business operation itself 5%
Shareholder capital 9%
Friends and family 20%
Personal savings 62%
This investment came, primarily, from:(n=358)
have applied for some type of financing for the development of their business (n=222), which took them 2.2 years (on average) to pay off.
are interested in training in topics related to financing for the development of their business, such as: the difference between financial instruments, debt vs. equity, angel investment, investment funds, among others.
2 out of 10 women entrepreneurs
7 out of 10 women entrepreneurs
THE ACHIEVEMENTS OF OUR WOMEN ENTREPRENEURS
In addition, of the entrepreneurs who enter Victoria147 with a business idea: 88% of them validate it. (n=158)
Early stages
2016
3.3
286
79
7
2017
3.3
349
89
7
2018
3.3
353
184
7
2019
4.0
437
253
6
2020
0.5
119
491
5
Change 2016-2020
21.2%
52.8%
220.3%
-14.3%
Operating profitper company 2019
Average operating profit per company 2020
Average sales per company (in millions of mexican pesos)
Average clients per company
Average coworkers per company
Average Indirect beneficiaries per company
0.7
- 0.35
Advanced stages
2016
6.4
1,039
277
11
2017
8.8
1,351
420
10
2018
11
3,448
477
19
2019
17
3,708
706
15
2020
9
758
197
14
Change 2016-2019
166%
257%
155%
36%
Average operating profit per company 2019
Average operating profit per company 2020
Average sales per company (in millions of mexican pesos)
Average clients per company
Average coworkers per company
Average indirect beneficiaries per company
3.6
3
ANUAL IMPACT REPORT 2020 | Victoria147 women entrepreneurs and their businesses facing COVID-19 19
WOMEN ENTREPRENEURS AND THEIR BUSINESSES FACING COVID-19
The COVID-19 pandemic has had repercussions that affect women’s autonomy and economic independence, among many other negative effects on gender equality. Only in Latin America and the Caribbean, the pandemic caused a ten-year setback in women’s employment levels8.
This situation had an impact on sectors where female participation predominates, such as tourism, manufacturing, wholesale and retail trade, unpaid domestic work, health and education9.
In addition, the pandemic had a greater negative impact on women-led businesses given their stage of development, where only 5% are in a stage of exponential growth, indicating that they have a better structure to face a crisis10.
Above all, the pandemic generated an overload of unpaid work for women, as 6 out of 10 women entrepreneurs agreed that the pandemic had a strong impact on their domestic workload given that before the pandemic they spent, on average, 9.6 hours a week on caregiving tasks, and now they spend, on average, 17.7 hours a week, which represents an 82% increase in their domestic duties.
Similarly, this situation has had an impact on their financial closure. Although 2 out of 10 had higher sales than projected at the beginning of the year, 3 out of 10 companies closed with lower sales than projected at the beginning of the year. With regards to the rest of the women entrepreneurs, their financial closure was similar to the amount projected at the beginning of the year; and in some cases, although it was lower than projected at the beginning of the year, it reflected the recovery of their business.
However, even with the COVID-19 crisis, women-led companies have been able to adapt to current circumstances.
Even in the face of adversity, 2 out of 10 women entrepreneurs saw opportunities in the market to continue operating.
Before the pandemic, 4 out of 10 women entrepreneurs sold through a website or another online store. Today, about 6 out of 10 entrepreneurs currently do so, which represents an increase of 50%.
Prior to the current situation, only 2 out of 10 women entrepreneurs made sales in their own online store, and now 3 out of 10 are already selling through this channel, which represents an increase of approximately 54%.
4 out of 10 women were able to adopt digital solutions quickly, and this same proportion of women perceive themselves as fully resilient to face the new reality.
Finally, among the most relevant lessons learned from the pandemic for women entrepreneurs, the following stand out: (n=75)
Learning to be resilient
24%
Seeking and/or diversifying growth opportunities
16%
Thinking strategically
13%
Optimize current tools
9%
Anticipate and plannify financially
9%
Adopting new tools and solutions
11%
Innovate
7%
Value resources (material and/or human)
3%Other
8%
ANUAL IMPACT REPORT 2020 | Victoria147 efforts towards gender equality, diversity and inclusion our value 21
In the last 5 years, our female entrepreneurs had 84 employees who became pregnant,
96% (81) of whom returned to work.
7 out of 10 women entrepreneurs in advanced stages offer better benefits in their companies than the law suggests,such as: performance bonuses, bereavement leave, paternity and maternity leave, flexible working hours, food allowances, life insurance and major medical expenses, among others.
Of the total number of employees they had in 2020, 59% were women (compared to 95.7% nationally)11, and 19% of these are in leadership positions.
In 2020, women entrepreneurs indirectly benefited, on average,
170 women per company, 35% more than the previous year. (n=737)
On average, 49% of their business partners are women.
(n=179)
EFFORTS TOWARDS GENDER EQUALITY, DIVERSITY AND INCLUSION
And they have programs that promote minorities and/or people from vulnerable groups in their companies:(n=14)
35.7% have some kind of program in favour of the LGBTIQA+ community.
21.4% empower an ethnic minority or indigenous people.
21.4% favor people with disabilities.
14.3% support the elderly.
7.1% favor people with HIV.
4 out of 10 employ people belonging to vulnerable groups12 in their companies. (n=45)
0 100
OUR VALUE
At Victoria147 we strive daily to eliminate the gender gap and transform the business ecosystem by creating valuable connections that empower more women and let their businesses grow.
For our entrepreneurs, the most rewarding thing about being part of Victoria147 is: (n=401)
39%
17%29%
13%2%
Connecting with a community of women entrepreneurs
Learning to believe more in themselves
Developing and growing their businesses
Having the chance to meet potential allies, business partners and investors
Other
Our Net Promoter Score is 9 (n=737).
ANUAL IMPACT REPORT 2020 | Victoria147 strategic alliances and VictoriaFest digital 2020 23
STRATEGIC ALLIANCES AND VICTORIAFEST DIGITAL 2020
In 2020 we had 22 strategic alliances that worked for gender equality and women’s economic empowerment.
Thanks to all our partners for always believing in Victoria147’s mission!13
Our flagship event, VictoriaFest, was held for the first time in digital format, in which we achieved:
91publications on topics related to entrepreneurship, business and female leadership, through digital and printed media such as:
6,740registered participants.
5,533 attendees at the event.
14,968platform visits.
national and international speakers. 18
More than 1.7 millions impressions on social media, with a reach of more than 800 thousand people.
1.7 millions
800thousand
Partners
Partners in the VictoriaFest
El Universal
El Economista
El Sol de México
Hablemos de Dinero
Milenio PYMEmpresario
Radio Fórmula
UNO TV
American Health and Fitness
Bienestar y moda
Distrito MAGAZINE
ELLAS.MX
victories that inspire 25
WE BELIEVE INTHE POWER OFWOMEN TOTRANSFORMTHE WORLD.
VICTORIES T HAT INSPIRE
SAMANT HAREYNA
SHULA BOUT IQUE LANDING
I am an entrepreneur and founder of Shula Boutique, my online jewelry company. All my life I had dreamed of being an entrepreneur. I enjoy the fact that today I am working for my dreams, and at the same time I can impact other people, I wouldn’t change it for anything.
When I took the initiative with Shula, and shortly before the beginning of the pandemic, I needed someone to guide me professionally towards achieving my life dream, and in my concern for having a mentor I met Victoria147. First, I took Re programa, a course that gave me practical knowledge for my business, and at the same time gave me valuable content for self-awareness. Thanks to this, I discovered the benefits of academia and mentoring sessions to take my business to the next level, and that’s how I started the Validation program.
I chose Victoria147 because of its community of women entrepreneurs. Not everyone understands the challenges women face on a daily basis, and the fact that we ourselves are a support network and our own engine for entrepreneurship is one of the most valuable features of Victoria147. In addition, the warmth between the academy and the entrepreneurs is unique; they are always willing to guide us in the search for new solutions.
Although my company was born in a pandemic, the same situation gave me great opportunities and teachings . Currently, I already have my online store, social media, I achieved sales in less than a month and in the future I see my business more consolidated.
I have nothing but gratitude for the attention and experiences shared with Victoria147 in the process of validating and launching my business. I believe that the impulse that you give us is invaluable; thank you for everything.
27Victories that inspire
ANA CECILIA PARRA
WIWIURKA EXPANSION
I am a graduate in Economics, mother of three daughters, wife and entrepreneur. Since I was a child I have loved business, and entrepreneurship has represented personal satisfaction. Being in Germany, being a new mother and with the adrenaline to explore a world of opportunities, I began to look for different alternatives of raising children and their education, and that is how Wiwiurka was born, a company focused on the design, manufacture and marketing of wooden toys and furniture that favors the gross motor development of children.
My joining in Victoria147 represented a new beginning for my company, it gave me a more solid structure for my business and it marked the feeling of belonging to a community of entrepreneurial women. Being part of the Expansion program, with some Consolidation mentoring, not only gave me valuable content that contributed significantly to Wiwiurka, but also, the guidance from the fellows was, and continues to be, a growth factor for my company.
Growing hurts, but I know that right now I am planting the seed for Wiwiurka’s transformation. In three years, I see a greater presence of my business in other countries around the world and greater recognition in Mexico.
As a person, I live and believe that it is possible to create our reality; exploring new growth opportunities for my company is what keeps me inspired every day. As an entrepreneur, I am motivated to be an example for other women, to lead a team and to be the head of a company despite adversities.
29Victories that inspire
MARIA JOSÉ BELAUST IGOIT IA
BUNGALO BUILD UP
Hi, I’m Majo. I’m an architect, interior design specialist and co-founder of Bungalo. My company was born thanks to the fusion of talent and ideas in order to create a consulting initiative for interior design. Today we are dedicated to transforming everyday areas into innovative and functional spaces for our clients.
As an entrepreneur, my career has been linked to my professional development; now, Bungalo has become my priority and, hand in hand with my partner, we have been growing little by little. Without a doubt, what I enjoy the most about being an entrepreneur is being the owner of my time.
My first contact with Victoria147 happened when my company was already at a certain start-up level and I received advice to enter Liftoff. Thanks to Victoria147 I have learned important topics for the structure and orientation of Bungalo. Internally, my company has grown gradually and we have worked to constantly improve. Today, we already have tools that boost our operations, such as project management, social media, organizational structure, as well as other contributions to my financial model.
With an online business model, we have consolidated and strengthened our work in spite of adversities and innovated to provide the best for our clients. Faced with the pandemic, the ability to adapt was a challenge, mainly because we faced that our competition was implementing similar digital business models. Despite that, we have sought strategies, redefined our value proposition and maintained our essence as Bungalo.
One of my tips for any woman interested in entrepreneurship is to “take the leap”, connect with business partners and trust yourselves. Take advantage of your time, you will never be 100% ready for entrepreneurship but I think it is also important to take the risk without fear but with responsibility.
31Victories that inspire
ZAIRAMAJUL
ZAMA GRUPO HEALT HY
SEMILLERO NUT RISA
(PROJECT ION)
Hi, I’m Zaira. Entrepreneur, Director and Founder of Zama Grupo Healthy. Throughout my experience, I have been involved with the corporate world; however, I always had a lot of curiosity and interest in entrepreneurship, when I finally had the opportunity I decided to found my company. Today, Zama Grupo Healthy has three lines of business: marketing of raw materials, manufacturing of personal care products under my brand “Los secretos de la abuela” and product customization.
In entrepreneurship, what motivates me the most is that it allows me to serve and contribute to society as an engine of change. We live to leave our legacy, and the fact that growth depends on me is the most gratifying and satisfying thing.
I joined Victoria147 as part of the “Semillero Nutrisa” alliance. Throughout it, I was presented with different modules in which I interacted with different experts and other women entrepreneurs; in addition, I learned tools for macro-process planning, commercial topics, and other types of content that as an entrepreneur helped me to continuously improve. This program boosted my company to another level. The push it gives us not only in entrepreneurship issues, but also to strengthen our human side is invaluable to grow with your company. Today I am in the process of becoming an official supplier of a great brand such as Nutrisa, without a doubt an incomparable experience.
In my case, the pandemic and Victoria147 brought me opportunities to move forward with my company. Being part of “Semillero Nutrisa” was a tool that helped me plan my 2021 and to be more analytical in my processes and strategies when making important decisions for my company. Although it was an unprecedented moment, it taught me to be resilient; I hope that three years from now Zama Grupo Healthy will grow and become stronger.
As women entrepreneurs, I believe that we are generating a change in the business environment, giving greater relevance to female leadership. Together we are partners, and with our efforts I am sure we will make a big difference in the world.
33victories that inspire
ANUAL IMPACT REPORT 2020 | Victoria147 our fellows 35
have been entrepreneurs at some point in their careers.
31% of our fellows are women (111) and 69% are men (248).
We have consolidated a network of more than
359 Fellows.
OUR FELLOWS
67% are located
in Mexico City
6% in Mérida (Mexico)
7% in other countries20%
in Monterrey (Mexico)
8 out of 10 Fellows
On average, they provide 1,242 hours of consulting and mentoring
Early stages57%
Advanced stages36%
Workshops and live sessions 7%
Their main areas of experience are:
21% in senior Management
16% in other areas
14% in Finance
13% in Marketing and Advertising
12% in Strategic Planning
8% in Human Capital
8% in Legal
8% in Sales
ANUAL IMPACT REPORT 2020 | Victoria147 directory of Fellows 37
Adina
Adolfo
Adrián
Adriana
Adys Marlet
Agustín
Alan
Alberto
Alejandra
Alejandro
Alejandro
Alejandro
Alejandro
Alexandro
Alfonso
Alfonso
Allan
Allan
Américo
Ana Paola
Ana Paula
Andrea
Andrea
Andrea
Andrea
Andrés
Andrés
Anna
Antonio
Antonio
Aroldo
Arturo
Arturo
Arturo
Bernardo
Bernardo
Bernardo
Betsabé
Blanca Juana
Chelminsky
Cano
Román y Román
Flores
Dávila
Altamirano
Palau
Álvarez
Rodríguez de Siller
Arellano
Palma León
Villalón
Pérez
Ríos
Olvera
Ríos
Fis
Pineda
Ferrara
Alcalá
Blanco
Cabrero Vilatela
Ruiz
Trujillo
Valenzuela
Martínez
Mojica Cañderón
Fusoni
Fajer
Vilches
Dovalina
Gonzalez
Merino
Reyes
Cisneros
Cordero
De la Cabada
Fernández
Gómez
N/A
Cultura Colectiva
VillarrealMC y Roman Abogados
Hewlett Packard Enterprise
Grupo Prodensa
Alcano derecho empresarial e inmobiliario
Pearson Education
Digital Friks, IncentivAction
Instituto de Moda Burgo México
Sibare & Partners
Troquer
KM Capital Partners, ON Ventures
414 Capital
Ríos Sepúlveda y Asociados
Grupo Olvera
SoWhat? Factors
Fis Foto
choose
Life is Too Short Capital
Stoopen Asociados
Brains4Rent
Urbix Resources
Tecnológico de Monterrey
Reste-U y Tecnológico de Monterrey
Tecnológico de Monterrey
Bitso
Zebra Digital Marketing
Fusoni Fashion Network, KSnews
Neikos y Pentafon
Archipiélago
DOCA Investments
AVALÓN
ArcCanto Deuda Inteligente
Minigols México
Cb empresas
STARTegy Venture Builder
GCG
PepsiCo Alimentos México
MMK Group
DIRECTORY OF FELLOWS
Bruno
Camilo
Carlos
Carlos
Carlos
Carlos
Carlos
Carlos
Carlos
Carlos
Carlos
Carlos
Carlos Roberto
Cecilia
Christian
Clara
Clara
Claudia
Claudia
Claudia
Cory
Cristian
Daniel
Daniel
Daniel
Daniel
Daniel
Daniel
Darío
Daryn
David
David
Delfina
Diego
Diego
Diego
Dora
Dulce
Edgar
Edgar
Edgar Mauricio
Eduardo
Eduardo
Eduardo
Matus Gayosso
Llinás Velásquez
Allende
Callejo
Kalach
Mier y Terán
Miranda
Saenz
Silis
Silva
Torres
Villaseñor
López
Goya de Riviello
Aguirre
Corona de Lau
Frischwasser
Ávalos
Contreras
Zúñiga
Crespo
Lloret
Alanís
Coggiola
Garnica Rivera
Granatta
Marcos
Schneeweiss
Okrent
Fillis
Jassan
Lask
Flores
Bracamontes
Creel
González ROSSI
Forero
Kadise
Fernández
Orlaineta
Jazo Trin
Bello
Garza
Muñiz
Stanley Black & Decker
Aliat, Stark Smart Gym
AT&T
Hasbro
Comercializadora Círculo CCK
Grupo MYT
Grupo Axo
Grupo Witt
THE MOONSHOT CO
Salesforce
Impuestum
Biovideo
The Home Depot
Balanceship Consultores
Alta Ventures México, Dalus Capital
Biomedica de Referencia
TAMIM HR Consulting
Alerama Marketing Digital Integral
Samsung Electronics
CONAIR Mexico
Coloürs
Cristian Lloret Mila
The Boston Conuslting Group
Apple y Deloitte
The Coca-Cola Company
Platzi
Growth Institute Inc.
Casa Montelobos
Alsea
Distroller
Directo.com
Creze
Pipol Talent
Netflix
Creze
Iberbrand
Naser Marketing Sensorial
Mass Challenge
Vesta Soluciones Integrales
FL Gallery
Asesores Senior
Central Zone
Evalor
VITRIO
ANUAL IMPACT REPORT 2020 | Victoria147 39
Eduardo
Eduardo
Eduardo
Emilio
Enrique
Enrique
Enrique
Eric
Eric
Ernesto
Eugenio
Fabrice
Federico
Federico
Federico
Federico
Ferenz
Fermín
Fernanda
Fernando
Fernando
Fernando
Fernando
Fernando
Fernando
Fernando
Francisco
Francisco
Francisco
Francisco
Francisco
Françoise
Freddy
Gabriela
Gabriela
Gabriela
Gabriela
Gabriela
Gabriela
Gema
Gerardo
Gerardo
Giorgio
Giovanna
Paulsen
Sauret
Valenzuela
Blanco
Cisneros
González
Vera
Descombes
Pérez-Grovas
Moncada
Perea
Serfati
Casas Alatriste
Gómez
Legorreta
López Otegui
Feher
Montes
Perea
Álvarez
Fabre
Huerta
Rojas Sánchez
Torres
Torres Cantu
Trueba
Lezama
Niembro
Ramírez Anguiano
Ruíz-Maza
Sordo
Lavertu
Vega
Cejudo
Hernández
Romero
Salazar
Warkentin
Yakovlev
Sacristán
Román
Ugalde
Di Vece
Jiménez Coria
Ben & Frank
Grupo Sommet
Unión Cinematográfica
Centro de Soluciones Inalámbricas
Banregio
Independiente
Sportium
FCB México
Jaguar Ventures
The Welcome Branding Group
Magma Partners
IGNIA Partners
Loro y 0BS
PayPal
Proyecto COLBERT
La Costeña
Feher & Feher
Hortícola Cedro Blanco, Sativus
Saskia de Winter
Kantar
Endeavor Global
Tecnológico de Monterrey
Creativos Prácticos
Alfaro, Dávila y Scherer
Black Creek Group
LUV.IT
Instituto Yucateco de Emprendedores
Embajador de México en Qatar
Bienestar Corporativo y Sistémico
Russell Reynolds
Uber
South View Studio
Platzi
Grupo Nicxa
Consultor independiente
BBVA Bancomer
Román, Nava, Morales y Salazar Abgados
W Radio, El País
Transcendence
Corporación Interamericana de Inversiones
Román, Nava, Morales y Salazar Abgados
The Ad Theory
V09
Laboratorios Expanscience México SA de CV
Gloria
Gonzalo
Grace
Gretta
Griselda
Guillermo
Guillermo
Guilles
Gustavo
Gustavo
Gustavo
Hassan
Heberto
Héctor
Héctor
Héctor
Hector Hugo
Hiram
Horacio
Hugo
Huguette
Ignacio
Irving Arturo
Isaac
Isabella
Ivette
Jaime
Jaime
Jaime
Jaime
Jaime
Jandir
Javier
Javier
Javier
Javier
Jean Michel
Jesús Horacio
Jorge
Jorge
Jorge
Jorge
Jorge
Jorge
Canales
Cegarra
Kamaji
González Bracho
Hernández
Barba
Varela
Suberville Béraud
Barcia
Cisneros
Serna
Yassine
Taracena
Cruzado
Cuesta
Esrawe
de la Peña
Valdez Rodríguez
Genolet
Salinas
Cervantes Laing
Liaudat
De Lira
Lekach
Munoz
Calvet
García
Longoria
Massieu
Padilla
Weber
Matos
Arredondo
Okhuysen
Peña
Van Cauwelaert
Enríquez
González
Barajas
Belden
Camil
Casares
González
Guerrero
Amazon
Creze
La Cima / Life 180
Uber
Blue & Gray Associates
Axiologic
Logrand Entertainment Group
Elixir, Arcana, Ineomex
Needed Education
Cb empresas
Promecap
GAIA
Capital Invent, Grupo Imagen Multimedia
ZOÉ WATER
Clé
Esrawe
H Estrategias
Uber Technologies Inc
Ogilvy Latinoamérica
IGNIA Partners
Business Boutique
Circus Marketing
Grupo Financiero Banorte
The Sarpes Group
ColCapital
Seeds Talent Management
Strategic Capital
Oxxo
Axa Seguros
Russell Reynolds Associates
J.W.K Business
Bedu
Travesías Media
sala uno
So What? Factors
Smartfish
Creel, García-Cuéllar, Aiza y Enríquez
n/a
Despacho de Contadores y Gasolineras
Galera
Enova
Buhox Consulting
G2 Consultores
Auto One Acceptance
directory of Fellows
ANUAL IMPACT REPORT 2020 | Victoria147 41
Jorge
Jorge Luis
José
José
José Alberto
José Alfredo
José Antonio
José Antonio
José Antonio
José Antonio
José Antonio
José Arturo
José Ignacio
José Luis
José Luis
José Luis
José Pablo
José Simón
Josefina
Joshua
Juan
Juan
Juan
Juan Carlos
Juan Emilio
Juan Francisco
Juan Luis
Juan Manuel
Juana
Julián
Julio Luis
Karen
Karla
Kelly
Kerrie
Laura
Laura
Laure
Lauren
Leticia
Lisette
Lorena
Lorena
Lourdes
Soto
Camargo
Guereque
Zaga
Terán
Islas
Loret de Mola
Manrique
Morán
Silveira
Téllez
Vázquez
González
Betancourt
Garibay
Torrado
Abreu
Díaz
Stoopen
Ford
Sotres
Valles
Vera
Guerrero
Simón
González
Rodríguez
Valle Pereña
Ramírez
Herrera
García
Gilchrist
González Jáuregui
Talamas
MacPherson
Manzo
Tapia
Merat-Calderón
Rodriguez Muñoz
López
Montefusco
Flores
Martínez
López Goya
Miroculus
Ecaresoft
Arca Continental
Vicky Form
TERAN TBWA\
Residencia
Ciclo Corporativo
Evero Capital
Capital Índigo
Consultor independiente
Onelife / Actitud Sana
Capital 112
Mobile 360
Ingenia Agency
Capital 112
Grupo BPT
PwC
el20.mx
Stoopen EMA Partners
Candid
Triciclo
Tecnológico de Monterrey
Nimblr.ai
Wunderman
Bufete de Marketing
Onecare Group
Accenture
Afore XXI Banorte
Grupo SOHIN
Banco Santander México
MMK Group
TST Talent Strategy Team
Consultor independiente
EY
The Huffington Post
Consultor independiente
El Palacio de Hierro
Abogadas para Emprendedores
Coaching Integral
CMR
Grupo AXO
Horux Business Consulting
Consulor independiente
Lucy
Luis
Luis
Luis
Luis
Luis
Luis
Luis Enrique
Luis Fernando
Luis Gerardo
Luisa Jimena
Luz
Luz Adriana
Luz María
Manuel
Marco
Marco
Marco
María
María
María Fernanda
María Inés
Maria Yulene
Mariana
Mariana
Mariana
Marianela
Marianna Pilar
Mario
Mario Alejandro
Marisol
Marlyn
Martha
Martha Laura
Martha Patricia
Martín
Mauricio
Mauricio
Mauricio
Mauricio
Mayra
Mayra
Michel
Miguel Ángel
Lawrence
Garza Sada
Martínez
Martínez Lozano
Mourey
Pazos
Yturbe
Carrillo
Ramírez
Chapa
García Riva Palacio
Arredondo
Ramírez
Velázquez
Llaguno Marchand
Colín
Franco
Sens
Castilla
Novales
Garibay
Morán
Galera Trillas
Castillo
Conde
Gaber
Sordo
Jones Labastida
Estupiñán
Sosa
Rodríguez
Sánchez
Rivera
Bueno Gamboa
Herrera
Hernández
Barrera
Cano del Valle
Carrandi
Rizo
Aldazosa
Hernández O’Hagan
Rojkind
Flores
Inversionista independiente
Kinedu
PROA
Martínez Asesores
Temasek
IDG Consulting
Litebuilt México
Coca-Cola FEMSA
FEMSA
Tenna
Casa de Danza México
Travesías Media
Visa
Tecnológico de Monterrey
Firmalt
AVIÓN
Planner Group
Jelp
IADWP
McKinsey
Atabay Consulting
ActionCOACH
Freelance
Ben & Frank
Familias Extraordinarias
BibaBijoux
Consultor Independiente
Steve Madden México (Trendy Imports S.A de C.V)
Fiduciaria de Occidente
CBR Asesoría Legal
Sinergia Deportiva
Consultoría Mercadológica
IPADE
Martina Bueno Comunicación y Mumas Business Network
CEMEX
Sound Editor
Tim Hortons
Hoopol
Televisa
Tecnológico de Monterrey
Consultor independiente
Instituto Xilonen
Rojkind Arquitectos
Niagara Bottling
directory of Fellows
ANUAL IMPACT REPORT 2020 | Victoria147 43
Moís
Moisés
Mónica
Mónica
Mónica
Mónica
Mónica
Mónica
Montserrat
Muriel
Murillo
Nancy
Natalia
Nayelly
Nick
Nicola
Nicolás
Nicole
Nima
Octavio
Olegario
Omar
Óscar
Óscar
Oswaldo
Otto
Pablo
Pablo
Pablo
Pablo
Pablo
Pamela
Pamela
Patricia
Paula
Pedro
Pedro
Pedro Antonio
Pepe
Rafael
Rafael
Ramiro
Ramiro Javier
Raúl
Bedu
Casa Lumbre
ManpowerGroup
Lenz Human Capital
IPADE
Beltrán & Bernal Stoopen
Casa Virginia, Delirio, La Taberna del León, MP Bistro
Maken Consultores
Accenture
Morgan Philips
Spencer Stuart
DOCADHOC
Sephora
Gran Hogar Sureste y Kintek Energías Renovables
Control Risks
Tecnológico de Monterrey
Industria Faramcéutica Andrómaco
BNP Paribas Cardif
Banco Sabadell, Formafina
Herrero
GAPE Business Group
HATHI
Sintec
Uber
InstaFit
IGNIA Partners
Garage
Café Punta del Cielo
Ingenia Agency
González Calvillo Abogados
ParenTTech
AIG Seguros
Garrigues
Mentoría y Seguridad Legal
TAMIM HR Consulting
Herrero
Consultor independiente
FCB
Consultor independiente
Exfarma
Farmacias del Ahorro
Barclays Investment Bank
Atristain Financial Advisors, LLC
CEMEX USA
Cherem
Guindi
Flores
Lenz
Martínez
Mijangos
Patiño
Villela
Vázquez del Mercado
Belda
Tavares
Godines
Zárate
Hernández
Panes
Origgi
Rubio
Reich
Pourshasb
Herrero
García Márquez
Ríos
Lozano
Salazar
Trava
Graff
Alvarado
González Cid
Hernández
Hooper
Salazar
Aréstegui
Gutiérrez
Schroeder
Franco Vasco
Egea Barbosa
Egea Dietz
García
Giral
Borbón
Selvas
Del Valle
Atristaín Carrión
Durán
Raúl
Raúl
Ricardo
Ricardo
Ricardo
Ricardo
Ricardo
Ricardo
Ricardo
Roberto
Roberto
Rodolfo
Rodrigo
Rodrigo
Rodrigo Francisco
Rolando
Roque
Roxana
Rubén
Rubén
Rubén
Ruby
Rudy
Salvador
Sandra
Sandra
Sandra
Sandrine
Santiago
Santiago
Santiago
Sara
Sara Laura
Saraí
Saskia
Sebastián
Sergio
Sergio
Sergio
Shahin
Shelley
Simon
Sofía
Tavo
Galicia
Martínez-Ostos
Barrueta
Díaz Salinas
González
Rocha
Rondón
Vázquez Rodríguez
Zamora
Charvel
Ruiz
Ramírez
Arévalo
Cobo
Villagrán
Salinas
Velasco
Rabinovich
Castellanos
Guajardo
Herrero
Sharma
Joffroy
Luna
Ramos
Sainz Heredia
Sánchez y Oldenhage
DUPRIEZ
Arango
Creixelll
Sánchez
Kauss
Garza
Baeza
de Winter
Tonda
Cid
Garza
Spinola
Baharimehr
Brindle
Bedford
Escamilla
Zambrano
BBVA Bancomer
Barclays Investment Bank
Consultor independiente
Ciencia Med
EBC (Escuela Bancaria y Comercial)
RENDER, Games Starter, COPANGA, ALTEUM
HKS Inc.
Cemex
Vander Capital Partners
Wunderman
RedBox
Uber Eats
Talaria Marketing
Aguilar & Villagrán
IGNIA
Walmart
American Express
AROD
Consultor independiente
Impuestum
EY
Creative Dreams
Mary Kay Inc.
MR Institute
Cantera Capital, SV LATAM Fund
PharmAdvice Consulting
Laboratoires Expanscience Mexico
Grupo Takami
Bitso
Drive, Intersect
S’well
Magna International
McKinsey & Company
Saskia de Winter
Flock
Grupo Vidanta
Garza Durán Abogados
The Coca-Cola Company
Advent International
Alcaldesa de Westfield, NJ
Prolegis Services
Palacio de Hierro
Skydrop
directory of Fellows
ANUAL IMPACT REPORT 2020 | Victoria147 45
Toni
Úrsula
Verónica
Verónica
Verónica
Vicente
Víctor
Víctor
Víctor
William
Yvonne
Zita
Torres
Wilhelm
Elizondo
Morgenstern
Yepez
Encarnación
Calderón
Melgarejo
Ornelas
Gaber
Narro
Horváth
Toni Torres Enlaces Estratégicos
Banorte / IXE
Sigma Alimentos
MR Institute
Perpetum Consulting
e:de business by design
Arccanto Deuda Inteligente
Tecnológico de Monterrey
Capital Índigo
Atabay Consulting
Yarto & Narro
Lea Isla & Horváth
directory of Fellows
ANUAL IMPACT REPORT 2020 | Victoria147 annex 47
Since I started the Re programa course, it changed my chip for many things. Then I started Build Up and I have seen an IMPACT and increase in the sales of my COMPANY.
It is a COMMUNITY that ENCOURAGES you to carry out your PROJECTS.
Because it is an ENRICHING SPACE. As everything, it can be better, but I definitely got good things and POSITIVE CHANGES IN MY BUSINESS.
ANNEX
It was a GREAT LEARNING EXPERIENCE and an EXCELLENT PLACE TO CONNECT WITH OTHER WOMEN ENTREPRENEURS.
It is a NETWORK that really seeks to give the essential tools to those of us who want to start a business and those who are already on the road.
Because of THE EMPOWERMENT, THE CONFIDENCE AND THE KNOWLEDGE AND INSPIRATION SESSIONS.
Because they have EXCELLENT FELLOWS, and take you by the hand in what you need to know to be a SUCCESSFUL ENTREPRENEUR.
EXCELLENT CONTENT that helps to have clarity on decision making and to structure the way to grow.
Because of the network, and the platform with PROFESSIONAL WOMEN, a serious approach to ENTREPRENEURSHIP and very well structured content.
THE CONTENT, THE NETWORK OF ENTREPRENEURS AND FELLOWS ARE TOP LEVEL.
It seems to me that they have formed A SMOOTH, DETERMINED AND CLEAN COMMUNITY, with a long history of experience and always studying the situation of ENTREPRENEURS IN MEXICO in order to give them a better offer so they can fulfill and materialize their dreams and businesses. I have been in business for 6 years and THE BENEFITS I HAVE OBTAINED IN MANY WAYS ARE INVALUABLE: support network, friendships, advice from the best professionals, always good attitude, accompaniment, affection, growth and many more positive things.
In a short time I HAVE CONNECTED WITH SUCCESSFUL AND INSPIRING WOMEN.
For the content of the courses, the INTEGRAL VISION, their collaborations, community, guests and the companies that have been formed.
It was AN INCREDIBLE COURSE that helped me give a completely NEW TWIST TO MY ENTREPRENEURSHIP.
VICTORIA147 is the ideal place for this GROWTH in the hands of experts and WOMEN who are in a path like your own, this INSPIRES, MOTIVATES AND HELPS YOU TO MOVE FORWARD.
Because in this journey of entrepreneurship WE ARE NOT ALONE and there is always much to LEARN.
THANK YOU for always taking us into account.
Because of the network, and the platform with focus on WOMEN PROFESSIONISTS,a serious approach toentrepreneurship andcontent very wellstructured.
VICTORIA147 IS A
REVOLUTIONARY PLACE, WHERE THE SUPPORT AND
WILL
TO ENCOURAGE US ALL AS
IS NOTICEABLE.WOMEN ENTREPRENEURS
ANUAL IMPACT REPORT 2020 | Victoria147 annex - bibliography 49
General indicators (Annex)
2016
4.2
471
135
8
2017
4.9
576
167
7
2018
5.6
1,128
262
11
2019
7.4
1,078
345
8
2020
1.3
259
344
6
Change 2016-2019
76%
129%
156%
0%
Operating profit per company 2019
Average operating profit per company 2020
Average sales per company (in millions of mexican pesos)
Average clients per company
Average coworkersper company
Average Indirect beneficiaries per company
1.20
0.57
BIBLIOGRAPHY
1 López. 2021. Pequeñas empresas, grandes impactos: Apoyando a las PYMES productivas como motor de la recuperación en ALC.
2 INEGI. 2020. Estudio sobre la Demografía de los Negocios.
3 INEGI. 2020. Encuesta sobre el Impacto Económico Generado por COVID-19 en las Empresas (ECOVID-IE).
4 Banco Mundial;Facebook; OCDE. 2020. El futuro del Negocio.
5 Deloitte. 2020. Understanding the pandemic’s impact on working women.
6 INEGI. 2020. Encuesta sobre el Impacto Económico Generado por COVID-19 en las Empresas (ECOVID-IE).
7 See description of the stages in section three of the types of programs according to stages.
8 CEPAL. 2020. Informe especial covid-19
9 Idem.
10 Encuesta del Impacto del COVID-19 en las empresas lideradas por mujeres Victoria147.
11 INEGI. 2020. Encuesta Nacional de Ocupación y Empleo (ENOE) 12
12 Vulnerable groups are defined as those who “either because of their age, race, sex, economic status, physical characteristics, cultural or political circumstances, are at greater risk of having their rights violated” (CNDH, 2020). (CNDH, 2020) Ex: migrants, people with HIV, women, children, indigenous communities, members of the LGBTIQA+ community, etc.
13 We also thank Facebook, BBVA, Herdez, Nutrisa, Banana Republic, Innata, Kit kat, Bobbi Brown, Hindie Tea, Romina Media, Sersana, Barro blanco, Cynthia Buttenklepper, Cihuah y Moncaya, for being part of our event “Give me a Break” in 2020.
Recommended