Anthropologie Bedding

ANTHROPOLOGIEMegan Brady

Store Profile“Anthropologie offers a one-of-a-kind and compelling shopping experience that makes

women feel beautiful, hopeful and connected.”

Established in 1992, Anthropologie provides a range of clothing, accessories and homegoods all

wrapped up in a zen and cohesive experience giving their customers a sophisticated and

feminine lifestyle.

Santana Row• San Jose, CA• City Area: 178.2 sq. miles• Population: 967,487 • Average temp: 60°-70° F• Beautiful palm tree lined

outdoor shopping center• Mixture of high-end and

middle-tier retailers• Santana Row contains

local and chain restaurants as well as residential properties• www.santanarow.com/shopping

The Grove• Los Angeles, CA• City size: 502.7 sq. miles• Population: 3,819,702• Average temp: 65°-75° F• Located in the Fairfax

District Popular outdoor shopping attraction, sees a lot of tourist traffic

• Surrounded by Banana Republic, Forever 21 and American Girl Place• www.thegrovela.com

Fashion Island• Newport Beach, CA• City size: 39.8 sq. miles• Population: 86,484• Average temp: 60°-70° F• “Italian inspired” feel• Orange County’s leading

shopping destination on the coast

• Boutiques, luxury stores and many dining options

• Surrounded by Bloomindales, Neiman Marcus and many smaller retailers.• www.shopfashionisland.com

Customer ProfileTARGET MARKET SEGMENT DEMOGRAPHICS:•Age: 28-45 years old•Sex: Female•Family Life Cycle: Married/some with kids•Income: $75,000/year•Education: College educated •Occupation: Stay at home parent•Religion: Christian•Ethnic Background: American PSYCHOGRAPHICS:•Social Class: Upper middle class•Personality: Hippie chic•Life-style: Married or committed relationship, world traveler, well read

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Marketing Calendar