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ANTHONY PINNAVAIASHU-SHU-GAH LODGEGREATER NEW YORK COUNCILSapinnavaia@tenmileriver.org
ARE YOU CONNECTED?ARE YOU CONNECTED?
2009NOACTRAINING THEPOWEROFONE
MATTHEW HOLLANDEGWA TAWA DEE LODGEATLANTA AREA COUNCIL marccharman@yahoo.com
IntroductionsIntroductions
• Name
• Lodge
• Council
• What is the biggest communication challenge facing your lodge today?
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ObjectivesObjectives
• Identify the various groups with whom your lodge/chapter regularly communicates
• To understand the types of information communicated to those groups
• To explore some of today’s communication tools
• To identify ways to incorporate technology into your lodge/chapter communication strategy
• To identify some considerations for implementation
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“The single biggest problem in communication is the illusion that it has taken place.”
- George Bernard Shaw
AudienceAudience
Who are our lodges trying to communicate with using our communication strategies?
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GoalsGoals
What and/or why are we trying to communicate to these
people using our communication strategies?
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Current MethodsCurrent Methods
What methods are your lodges currently implementing to
communicate with your members?
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Preferred MethodsPreferred Methods
How do you communicate with and get information from your friends, colleagues,
school, work, and/or other public news sources?
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Online Networking CommunitiesOnline Networking Communities
• “Social Networking”
• Connects people
• Grouping common interests and relationships
• Email messages
• Discussion Boards
• Mobile Access
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Online Networking CommunitiesOnline Networking Communities
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www.facebook.com www.myspace.com
www.linkedin.com community.scouting.org
www.noacremix.org
BloggingBlogging
• Short for "weblog"
• Postings are usually displayed in reverse-chronological order
• Provide commentary or news on a particular subject
• Readers can leave comments in an interactive format
• Very easy to setup
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BloggingBlogging
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www.blogger.com
www.wordpress.com
www.livejournal.com www.typepad.com
MicrobloggingMicroblogging
• Same concept as blog
• Entries are typically shorter (under 140 characters)
• Popular on web-based mobile devices
• “What are you doing?”
• “What’s on your mind?”
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PodcastingPodcasting
• A series of digital computer files– Usually digital audio or video
• Released periodically and made available for download by web syndication
• “Podcatchers” can automatically identify and retrieve new files in a given series when they are made available
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PodcastingPodcasting
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http://audacity.sourceforge.net/ http://www.apple.com/itunes/
Internet TelephonyInternet Telephony
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• Using the Internet to make phones calls– a.k.a. Voice over IP (VoIP)
• Usually free and/or unlimited calls local and long distance
• Chat, Voice and Video Conferencing capabilities
Really Simple Syndication (RSS)Really Simple Syndication (RSS)
• A family of web feed formats used to publish frequently updated content
• Subscribe to a site’s news feed
• When new stories are added to that site, updates are sent with either the full article or summarized text and a link to the website
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Really Simple Syndication (RSS)Really Simple Syndication (RSS)
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Mozilla Firefox
Apple Safari
Microsoft Internet Explorer
Document CollaborationDocument Collaboration
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• Allows users to create and edit documents online
• Real-time collaboration• Keeps track of versions and revisions • RSS feeds can be setup to alert users
when changes are made • Completed files can be converted and
emailed out to users
Breakout DiscussionsBreakout Discussions
• How can your group’s technology be used in your lodge’s communication strategy?
• How can we reach the different audiences?
• How can these technologies be used to deliver the varied messages we are looking to deliver?
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Some thoughts on implementationSome thoughts on implementation
1. Keep in mind the BSA guidelines on authoring and publishing content for official BSA websites.
2. Web 2.0 technologies are interactive by their very nature. Moderation is key.
3. These technologies are not going to cater to every member of your lodge.
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ReviewReview
Hopefully we know a little more about:• The various groups and messages
communicated to and by your lodge• Some of today’s Web 2.0 technologies• Ideas for implementation of these
technologies• Some considerations for implementation
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