Amtrak System Safety Public Awareness Campaign
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Amtrak System Safety Public Awareness CampaignMichael Logue Vice
President & Chief Safety Officer
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Mission
A grassroots effort to disseminate the railroad grade crossing and
trespassing message to as many people as we can…as fast as we can…
spending as little money as we can!
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Target Audience
All public and private driver’s education schools or programs
nationwide that teach students how to obtain a CDL, motorcycle or
passenger car driver’s license.
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Campaign Elements
Messaging tool - DVD copies of “Cheating Death,” depicting the
real-life actions and consequences of those who violated grade
crossing and trespassing laws.
Driving Schools/ Programs – online lists of all passenger car, CDL
and motorcycle driver’s education schools and programs within a
given state.
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Campaign Elements
•
__________________________________________________________
__________________________________________________________
Address where videos are shipped:
_______________________________________________
_______________________________________________
Did you forward that request to Barb Petito at Petitob@Amtrak.com ?
________
Data Sheet for Driving School Solicitations
Name of Passenger Car Driving School:
Name of Commercial (CDL) Driving School:
__________________________________________________________
__________________________________________________________
Address where videos are shipped:
_______________________________________________
_______________________________________________
Did you forward that request to Barb Petito at Petitob@Amtrak.com ?
________
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Campaign Elements
Letter to driving school training directors – the letter reiterates
the importance of railroad safety, and invites the school to
partner with Amtrak by including the video as part of their
required curriculum.
Amtrak Headquarters
Washington, DC 20002
Dear Training Director,
Enclosed please find Amtrak’s Public Awareness Safety video that we
contacted you about last week, in the hope that it can be shown to
your students as part of your driving school training program. This
exact video, titled “Cheating Death,” is being played by the
Operation Lifesaver Organization nationwide. Operation Lifesaver is
a non-profit group dedicated to the prevention of grade crossing
and trespassing
casualties along the railroad rights-of-way. Your state experiences
these railroad incidents each year,
which is why we’re contacting you. We believe it’s crucial for your
students to watch this piece, given that
the majority of these injuries and deaths involve the drivers of
passenger cars and tractor trailers.
The video is extremely impactful and includes real-life stories of
those who were killed trespassing along
the railroad right-of-way or violating highway rail grade-crossing
warnings. In addition, if you would like to
have an Operation Lifesaver Authorized Volunteer come to your class
to conduct a live 25 minute railroad
safety presentation, please contact me to schedule an on-site
class. Both the video and presentation are
available at NO cost to you. My telephone and email information is
below.
Again, thank you for working with us to help reduce the number of
deaths and injuries on the railroad, in
your market, and around the country.
Respectfully,
Amtrak Headquarters
Washington, DC 20002
Dear Training Director,
Enclosed please find Amtrak’s Public Awareness Safety video that we
contacted you about last week,
in the hope that it can be shown to your students as part of your
driving school training program.
This exact video, titled “Cheating Death,” is being played by the
Operation Lifesaver Organization
nationwide.
Operation Lifesaver is a non-profit group dedicated to the
prevention of grade crossing and trespassing casualties along the
railroad rights-of-way. Your state experiences these railroad
incidents each year, which is why we’re contacting you. We believe
it’s crucial for your students to watch this piece, given that the
majority of these injuries and deaths involve the drivers of
passenger cars and tractor trailers.
The video is extremely impactful and includes real-life stories of
those who were killed trespassing along
the railroad right-of-way or violating highway rail grade-crossing
warnings. In addition, if you would like to
have an Operation Lifesaver Authorized Volunteer come to your class
to conduct a live 25 minute railroad
safety presentation, please contact me to schedule an on-site
class. Both the video and presentation are
available at NO cost to you. My telephone and email information is
below.
Again, thank you for working with us to help reduce the number of
deaths and injuries on the railroad, in your market, and around the
country.
Respectfully,
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Materials & delivery method - shipping envelopes, labels, and
postage for U.S. mail.
Campaign Elements
• DVD’s released = 15,000
• Viewers reached by the end of the year = 3.1 million
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• Raising public awareness about grade crossing & trespassing
dangers in the individual states.
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Success Measurements • 3.1 million people received the message.
The
person we save will be the person we never hear about.
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Campaign Phase II 2016-2017
• Contacting state DOT’s to seek the inclusion of the Emergency
Notification System (ENS) information in each driver’s education
manual for passenger car, CDL and motorcycle licensing.
• To date three states have agreed to consider including ENS
information in their upcoming manual refresh.
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Campaign Phase IIl 2017
• Obtain funding partners to create “Son of Cheating Death” for
truck driving public, to include operators of big rigs and package
trucks. (FedEx, UPS, USPS and DHL)
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Questions?
Mission