Amplifying Your Voice: MID˜STAGE BRANDS MOVE MARKETS - … · 2019-04-23 · Amplifying Your...

Amplifying Your Voice:

MID-STAGE BRANDSMOVE MARKETS

The balance of strategy and execution remains a critical piece to the success of any integratedmarketing and PR program. Activities like expanding your thought leadership bench orincorporating customer and employee advocacy into your content assets is no easy task.

Take a look below at some of the brands we’ve helped grow along the way:

Phononic looked to build national brand visibility as a disruptive force insolid-state cooling and heating across industries, and broke into the foodand beverage conversation by positioning the company’s CEO as an industrythought leader with a strong point of view.

APPROACHPAN leveraged the hot trend of retail disruption to secure a segment on CNBCSquawk Box, and promote via corporate and executive social media channels forfurther amplification. The feature positioned Phononic’s CEO as an industry thought leader and provided a platform to discuss the benefits of the company’s solid-state freezer solution.

Reinventing How the Modern World Cools

Acquia had historically been known as a Drupal, open source cloud company. The company made a shift in 2017, looking to engage the marketing audience, in addition to its existing IT community. However, Acquia was looking for more exposure in this new market.

APPROACHPAN came onboard as Acquia’s Agency of Record in Q1 2018 and proposed an annual customer experience (CX) benchmarking report to uncover the disconnect between how much is being spent on marketing technology and the ROI marketers, and consumers (in the form of an experience). Acquia released the global survey findings – based on a poll of 500 marketers and 5,000 consumers in five countries – at its annual Acquia Engage event in November 2018. The report helped position Acquia as an expert and industry resource for marketers. PAN and Acquia teamed up to help localize the data insights for each country, as well as create an eBook, social shareables, press release, blog posts and messaging weaved into executive presentations.

When Data Closes the CX Gap

RESULTS

In 2018, CloudBees’ Jenkins World conference rebranded to DevOps World | Jenkins World in an effort to broaden the appeal of the show within the software development industry. The event also expanded to have a European presence by hosting a second show in Nice, France. PAN’s job was to drive awareness and registration for both events.

APPROACHPAN provided an integrated social strategy, leveraging both paid advertising and organic social campaigns. By launching campaigns tailored specifically to the tech audience, PAN was able to build a foundation and generate awareness for theconference Twitter handle (@DevOpsWorldConf).

Building a Groundswell of Advocacy Around Industry Gatherings

As a B2B tech or healthcare brand, have you come across these challenges?

IT’S TIME FOR YOUR TEAM TO JOIN THE MIX.

25MPOTENTIAL VIEWS

40LEADSday segment aired

9,000LINKEDIN &TWITTER IMPRESSIONSin 1 Week

44EARNEDMEDIA PLACEMENTSwith half appearingin marketing publications

30MEDIA INTERVIEWStouching on the research

22,255,798POTENTIALMEDIA IMPRESSIONSbased on the uniquemonthly visitorsto all publications

RESULTS

580,000CLICKS TOTHE DEVOPS WORLD Landing Page fromSocial Media

1,309NEW FOLLOWERSfor @devopsworldconf

2,280CLICKS ON EVENTREGISTRATION BUTTONfrom Paid Social

RESULTS