“All of the taste, none of the guilt” Shaun Early Eduardo Herrera Nicole Jacobs Claudia Martinez...

“All of the taste,

none of the guilt”

Shaun EarlyEduardo Herrera

Nicole JacobsClaudia Martinez

Jorian MicorMike MinogueChris Venturini

Pepsi SlimGreatest innovation both in soda and dietary supplement historyExact taste of Pepsi, with revolutionary weight loss benefitsNot only will it change the way you drink, it will change the way you liveALL OF THE TASTE NONE OF THE GUILT

Pepsi TodayBrief Pepsico overviewAnnual budget for advertisingIndustry infoMarket share>

Campaign ObjectivesCreate brand awarenessConvert competitor consumersGain consumer loyaltyCredible product with same great tasteUltimate weight loss drink

Sales ObjectivesAcquire a greater customer base than competitorsCompete with other dietary brands in the marketSet competitive priceObtain at least 5,000 new consumers per monthIncrease sales made to existing consumers

SWOT AnalysisSTRENGTHS

“Pepsi brand” awarenessamazing marketing campaign in the worksexciting new product

WEAKNESSESconfusion on what product isexpensive marketing campaign

OPPORTUNITIESno strong industry leaderability to surpass Coke in beverage salesobesity epidemic

THREATSpotential to “cannibalize” and ruin regular Pepsi brandlawsuits for misuse of product (overdrinking)

Commercials & Endorsement Pepsi superbowl halftime showCelebrity endorsers: Britney Spears & Beyonce

Social Media

Samples and PackagingFree Samples on College Campuses

CafeteriasDining areasRecreational Centers

PackagingSlim Design“All of the taste, None of the Guilt”#PepsiSlim

BudgetSuperbowl Commercial

$3.5 million for every 30 seconds *4= $14 million

Packaging and ProductionDistribution: $.15 per can Can and Holder: $.20 per can Actual Pepsi Slim: $.05 per can

Total: $.40 per can * 50,000 cans daily * 365 days= $7,300,000

Budget ContinuedIllinois Major Universities Blind Taste Trials

Direct Labor: $20/hour *20 hours weekly * 4 weeks * 10 reps = $16000 per University * 5 Universities = $80,000

Average enrollment 5 Universities= 22,750 studentsDirect Materials: $.25 per can * 11,400 cans= $2850 per University * 5 =

$14,250Overhead = $5000

Total Cost for Taste Trials = $99,250

Budget ConcludedInstagram ad

$150,000 monthly * 12 months = $1,800,000

Facebook Marketing CampaignThe Pepsi Slim Refresh Project = $2,000,000

Celebrity EndorsersBeyonce: 10 Million Britney Spears: 5 Million

Total Budget Cost: $40,199,250

Superbowl Commercialhttps://www.youtube.com/watch?v=cduhw_fVymc