Alien Outpost

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Alien Outpost (IFC Midnight)

Online Marketing/Street/Social Media DMA: Los Angeles

Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our marketing efforts for ALIEN OUTPOST. Our outreach included the following:

1.  Banner Advertising – Hosted on campuscircle.com for Mobile/Desktop 2.  Dedicated Emailing – To CC members in LA 3.  Social Media Outreach – Content posts on FB (10.6K+ likes)/Twitter (30K+) 4.  Newsletter Ads/Calendar Listing/Trailer Post – Promoting film release 5.  Sweepstakes/Screening – Pages hosted on campuscircle.com 6.  Street Marketing – Flyer distribution at multiple retail drops in LA 7.  Retail Promotion – Set up with MELTDOWN COMICS in LA

The campaign has 706 clicks (includes 254 bitly clicks), 7,268 content related page views and 93 social media interactions to date.

Retail Partner – Meltdown Comics

Street Marketing – Ex. 1

Street Marketing – Ex. 2

Street Marketing – Ex. 3

Street Marketing – Ex. 4

Street Marketing – Ex. 5

Street Marketing – Ex. 6

Street Marketing – Ex. 7

Street Marketing – Ex. 8

Original Content

Page Views– 935 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 733,000 page views and 466,000 unique visitors. Imp. – 150K+. Clicks – 165

Mobile Banner Screen Shots Banner ads appearing in the Campus Circle Content feed and article pages.

Dedicated Email

Delivered – 21K+ Opened – 1,833

Clicks - 241

Campus Circle

Newsletter #1 Emails – 21,902 Opens – 2,200

Weekly Newsletter Campaign Clicks– 46

Calendar Listing

Page Views – 102

Website Traffic 733,000/month

Unique Visitors – 466,000/month

Film Trailer

Page Views – 142

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Social Media 1

Social Media #2

Social Media #3

Social Media #4

Social Media #5

Social Media #6

Screening Page

Page Views– 710

SM Interactions - 78 Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweepstakes Page

Page Views– 1,346

Entries – 752 to date SM Interactions - 15

Website Traffic Page Views – 733,000/month

Unique Visitors – 466,000/month

Sweeps Demo - Age

Sweeps Demo - Gender

Sweeps Demo - Ethnicity

Sweeps Demos - Status