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Freestyle Marketing
Assignment: Generate a self-promo post card
The card follows the company branding ideals in regards to colors and layout, featuring the company logo in prominent positions where it will have the most exposure.
The original message, highlighting the companies unique identity encourages continued communication.
Was met with positive reactions, more than 50% of the card recipients scheduling a meeting.
Freestyle Marketing
Assignment: Create a design for a self-promo M&M package
The purpose of the package was to highlight the “fresh” identity of the company using a color scheme limited togreen, orange and yellow.
The package was extremely successful, being used in a nation wide marketing campaign.
City Flowers
Assignment: Create a unique visual identity for an on-line jewelry store
The visual brand had to be focused on the store ‘s target group of young, urban women and was reflected in on-line ad campaigns as well as product packaging and social networking sites like Facebook and Twitter.
The marketing campaigns increased sales and generated a network of loyal customers around the virtual store, bringing more than 100 daily unique page views.
FlashScribe.net
Assignment: Design a short story website
The purpose of the website was to highlight serialized short stories, andbuild on a community of daily readers . the website was built on a modified Wordpress theme and was designedto be easy to read and navigate.
A youthful/ frank tone was given to the site, through the original graphics as well as the news updates.
The site covered it’s cost within two months of launching and became profitable after three months.
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