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Alcatel Lucent Israel DIGITAL MULTIMEDIA Solutions. March 2013. ALCATEL-LUCENT AT A GLANCE. 2,655 patents in 2011 29,133 active patents. TR50 Most Innovative Companies 2012. 1000+ CUSTOMERS (NETWORK OPERATOR). 2012 revenues € 14.4 B. 2011 Adjusted operating margin 3.9%. 1M+ - PowerPoint PPT Presentation
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COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
ALCATEL LUCENT ISRAEL
DIGITAL MULTIMEDIA SOLUTIONS
March 2013
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ALCATEL-LUCENT AT A GLANCE
DJSI leader in Technology
2,655 patents in 2011
29,133 active patents
Collaborate with
250+ universities
2011 Adjusted operating
margin 3.9%
72,000 employees 100+
nationalities
TR50
Most Innovative Companies 2012
2012 revenues € 14.4 B
130+ countries
7 Nobel prizes
400G photonicDSL vectoring Carrier cloud lightRadio400G IP XRS Core router
2011 R&D/Sales
15.7%
Motive Customer Experience
1000+ CUSTOMERS(NETWORK OPERATOR)
1M+NETWORKS
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — INTERNAL PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
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• Leading technology provider to all communication companies(IP, Optical Transmission, xDSL (+Vectoring), FTTH, WiFi, Small Cells, Network Management & Optimization).
• LTE leadership serving the upcoming major mobile networks upgrades.
• Works closely with the Ministry of Defense for it’s communication infrastructure.
ALCATEL-LUCENT ISRAELLEADING THE COMMUNICATION MARKET, STRONG R&D PRESNECE
Alcatel-Lucent Sprint Innovation Presence Alcatel-Lucent Israel customer
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•THE CLOUDBAND BUSINESS UNIT WAS BOOTSTRAPPED IN ISRAEL IN MID 2011
•THE TEAM IN ISRAEL, INCLUDES THE BU MANAGEMENT, R&D, PRODUCT MANAGEMENT, SALES AND OPERATIONS
•TEAM INCLUDES PEOPLE WITH BOTH TELECOM AND IT/CLOUD EXPERTISE, MANY ARE “RETURNING” ISRALIES THAT GAINED EXPERIENCE WORKING FOR OTHER MNCS ABROAD
CLOUDBAND BUSINESS UNIT
SETTING UP BUSINESS LEADERSHIP AND R&D IN ISRAEL DEMONSTRATE ALU’S STRONG BELIEF IN THE TECHNICAL AND BUSIENSS CAPABILITIES IN ISRAEL
COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED. ALCATEL-LUCENT — CONFIDENTIAL — SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW — PROPRIETARY — USE PURSUANT TO COMPANY INSTRUCTION
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CloudBand Description The ProblemNetwork Service Providers are looking to transform their business to achieve:1. Agility – Ability to introduce and grow their services rapidly2. Operational Simplicity – Planning, deployment, life cycle management3. Cost Efficiencies – Reduction of HW & SW costs, manual processes and increased asset utilization4. New Revenue Streams– Cloud services
CloudBand
CloudNode
Carrier PaaS
Management System
Our SolutionDisruptive software-based platform that leverages cloud architectures and network services to enable our customers to:1. Move relevant network functions to run on distributed
scaled-out cloud platform2. Provide end to end management, automation and E2E
cloud infrastructure3. Differentiate cloud service offerings leveraging the
network for new revenues
Target Markets1. NFV(Virtual Telco): Virtualization of network functions for business
agility and operational simplicity2. Carrier Public Cloud: New revenue-generating cloud services
targeted at enterprises and consumers
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DMS BUSINESS SNAPSHOT
HEADQUARTERS: HAIFA, ISRAEL
BACKGROUND: BASED ON ACQUISITION OF THE ISRAELI (HAIFA) STARTUP, MOBILITEC, IN 2006
EMPLOYEES: 120 ( 75 ISRAEL )
OVERVIEW:
THE TEAM IN ISRAEL, INCLUDES THE BU MANAGEMENT, R&D, PRODUCT MANAGEMENT,
SALES AND OPERATIONS THE ALCATEL-LUCENT DIGITAL MEDIA SOLUTIONS (DMS) IS A MULTI-TENANT CLOUD-
BASED TECHNOLOGY PLATFORM DESIGNED TO DELIVER INNOVATIVE CONTENT SERVICES FOR CONSUMERS AND ENTERPRISES.
BECAME THE WORLDWIDE LEADER OF DIGITAL MEDIA SERVICES INCLUDING THE WORLD LARGEST TIER-1 TELCOS
KEY CUSTOMERS:Mobile Nigeria
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EVOLUTION OF DIGITAL CONTENT MERCHANDIZING
2005 2000 2007 2009 2010 2011 2012 2013
Ringtone store
WAP Content Store
IPTV VOD Store
Mobile App Stores
eBook Store
Multi-content stores
E-Campus stores
Enterprise Mobile Content
Mobilitec Founded Acquired by ALU
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THE COMPLETE DIGITAL MULTIMEDIA SOLUTIONS PLATFORM
Enables user-specific, contextual, social, and interactive discovery,
and a search experience tailored to device being
used.
DISCOVERY
Optimizes delivery to any device with support for video transcoding/DRM,
downloads and streaming and personal media
lockers.
DELIVERY
Supports flexible payment mechanisms including rent,
buy, loan, ad-sponsored, subscriptions, bundles,
discounts and in-app billing
PAYMENTS
Ingests content, defines meta-data structures,
manages catalogs, and leverages tools and APIs for
service creation.
CONTENT MANAGEMENT
Leverages customer activityto improve user experience.
SUBSCRIBER MANAGEMENT
AND ANALYTICS
Promotes content usage with tools for marketing,
campaigns, branding, etc…
MERCHANDISINGAND
MONETIZATION
PLATFORM SOLUTIONS
Enabling users to discover, purchase and consume any
digital content.
Multimedia Content Stores
Augmenting TV shows, live events & advertisements
with targeted content.
advanceTV
Enterprise private App and Content “Stores”. Working
with BYOD.
Enterprise Mobility
Give students access to
curriculum / course content on any
connected device.
eCampus
+ Future Solutions …
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