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ALBUM COVER DESIGN

ThePersuasivePoweroftheVisualEnvironment

Therearenice-lookingalbumcovers,andthentherearewell-designedalbumcovers.

- Well-designedalbumcoversarenotjustartistic,buttheyareeffectiveatmarketingaswell.

-Theygiveyouaclearrepresentationofwhatthecontentwillbe,ortheydon’tandthatcanbeequallypowerful.

ELEMENTS&PRINCIPLESOFARTANDDESIGN

FINDINGINSPIRATION

GREATIDEASARENEVERBORNINAVACUUM.INOTHERWORDS,UNLESSYOULOOKATWHATPEOPLEDIDINTHEPAST,IT’SHARDTODOSOMETHING

BETTERINTHEFUTURE.

PAGESIZECOMESFIRSTWEWILLBEUSING8”X8”FORTHISASSIGNMENT.

IWILLSHOWYOUHOWTOCHANGETHESIZEOFYOURARTBOARD

MAXIMIZINGLIMITEDSPACEYOURALBUMMAYINCLUDE:

1. THEARTISTANDALBUMNAME2. POSSIBLYTHEARTISTTHEMSELVES3. THESTYLETHATPROPERLYREPRESENTSTHECONTENTSOFTHEALBUM4. ANYARTISTICDETAIL

EMPHASIS DRAWSATTENTION-CONSIDERPUTTINGTHEFOCUSONASINGLEELEMENT

(EVERYTHINGELSESHOULDBESECONDARY)

INTHESETWOALBUMS,WHATISEMPHASIZED?

PROPORTION SIGNIFIESCHOICE-SIZEMATTERS

CONSIDERUSINGILLUSTRATION

TYPOGRAPHY

CHOOSEAPPROPRIATECOLORSCREATEAMOODORFEELING

WHATFEELINGDOYOUGETFROMTHEJOHNNYCASHALBUM?

EXAMPLES

- TheRamones’musicwasverymonochromatic,andsowastheirdebutalbum’scover– allblackandwhite.

-TheclothesandlocationofthisphotoshootassuresyouthatthisispunkmusicfromNYC.

-Theywereanononsensebandwhichisreflectedhere.

-Weezerdidn’tlooklikeother90’srockbands,nordidtheirlyricscoverthesamegroundasmost.Thiscoverboldlyshowcasestheirgeekiness.

-Havingasolidsingle-colorbackgroundputsthefocusontheband,asdidthemlinedupsidebyside.

-Jay-Z’s“retirement”albumwasamature,classy,andboldstatement,andthecoverreflectsthat.

- Theblackandgreycolorsandclassicfontrepresentstheclassinessofthemusic,noblingorstereotypicalitems.

- Athemerunningthroughwelldesignedalbumsistheuseofnegativespace.

- Anythingmorewouldhaveruinedthebalance.

ALBUMSALSOCANBEUSEDASACATALYSTFORSOCIALCHANGE

v SOMEARTISTSUSETHEIRMUSICTOHELPCREATEANAWARENESSABOUTMANYISSUES

FACINGSOCIETYTODAY

- ThisstagedgroupshotofanapparentvictorycelebrationontheWhiteHouselawnfollowingablackrevolution.

- It’sintimidating,it’sjoyous,it’spolitical,it’scomicalandpowerful.

- Thissongandalbumcoverwerecreatedtocreateanawarenessforthesexualassaultthatoccursoncollegecampuses.

- Thealbumcovergivesaneeriefeelingofareallifesituation.

- Thissongwascreatedasapleaforworldpeace.

- Howdoesthiscoverprovokethatfeelingandcommunicatethatmessage?

QUESTIONSTOCONSIDER:

§ Isthereamoodorafeelingaboutthealbumcover?

§ Whatdoyouthinkthealbumcoverisabout?

§ Howdotheimagesrepresenttheidea/themebehindthealbumcover?

§ Howdidyouachievevisualconsistencywithouthavingthedesignbeadirectcopyofwhatwasdonebefore?

REQUIREMENTS

1. PAGE=8”x8”2. ATLEAST2ARTBOARDS(front

andback)

*Youcanmakeahybridofyourfavoritebands,recreateanexistingalbum, orcreateyourown,Etc.

NEWTOOLS

1. Changesizeofartboard2. Verticaltypeonapath3. Embed4. EditColors

InternetPolicy

• Whendoingyourresearchpleaseremembertostayoffinappropriatewebsites.

• YourfinalalbumcovershouldnothaveanythingInappropriateunlessclearedwithme.(Nobadlanguage,useoffirearms,drugs,sexualcontent,etc.)