Agenda 16:00 – 16:10 Welcome & Windows 8/Phone High Level Vision

Microsoft Confidential 1

Windows 8 & Windows Phone 8Round Table29th November 2012

Microsoft Developer & Platform Evangelism (DPE)- Eric Nelson, Technical Evangelist- Mike Taulty, Technical Evangelist- Zoe Redmond, Business Development- Andrew Bennett , Business Development- Rachael Beeston , Business Development

Metia: Lizzie Donnachie & Andrew LaneNokia: Adam Giles, Lisa Bowen-Dawes, Riaz Ahmed

Microsoft Confidential 2

Agenda• 16:00 – 16:10 Welcome & Windows 8/Phone High Level Vision

• 16:10 – 16:40 Windows 8 Overview/Demo

• 16:40 – 17:10 Practical Tips on Launching App in Windows Store: Creating Store Account, Application Experience Review

• 17:10– 17:30 Acceleration with Design/UX Guidance – Metia

• 17:30– 18:00 Windows Phone 8 – Key Features/Demo – Nokia

• 18:00- 18:30 Close followed by Networking

A new UI where touch is a first-class citizen along with full mouse-and-keyboard support

Microsoft Confidential 3

New development models built on WinRT, including native support for HTML/CSS/JS, C#/XAML, C++/DirectX

Designed from the chipset up for multiple form-factors – tablets, laptops, desktops & all-in-ones

Windows reimagined

The Windows Store on every device with a full commerce platform and flexibility

WINDOWS 8 DEMOMike Taulty – Technical Evangelist

Microsoft Confidential 4

Practical Tips on Launching an App into the Windows Store

Eric Nelson, Windows 8 Evangelist

Eric.nelson@Microsoft.comhttp://ericnelson.wordpress.com

Act now…

Sign up tomorrow…http://bit.ly/storedashboard

Windows Store Tips: Follow the company developer account guidelines

… and reserve your application names

8Windows Store Tips: Reserve your application name BEFORE you start

Company account takes time…

9

Dashboard

Dashboard

11

Decide how you will make money…

Free, Paid, Trial• You control the pricing

of your app• Microsoft Commerce:

You keep 70% of the first $25,000, 80% of the rest

• 3rd Party Commerce: App is free in the store and you keep 100% of the in-app proceeds

13

In-app purchasesStore Features• Support for all types of in-app

purchase “entities” e.g. content, digital goods, services, app features etc

• Each “entity” has it’s own price and lifetime

• Use your own 3rd party commerce engine

Benefits to Your Business• Windows Store• Easy to implement• Flexible, no restrictions• 3rd party• Own your customer and their data• Leverage investments in your existing

systems

Microsoft Confidential 14

Advertising

Store Features• Choose your preferred ad

platform• HTML5/JS/CSS enables easy

integration of existing web advertising platforms

• Microsoft Advertising provides Metro-style advertising (including Metro ad controls)

Benefits to Your Business• Avoid ad-brokers: directly

implement your preferred web advertising services

• Leverage your investments in your web advertising infrastructure Microsoft Confidential 15

Design a great app

Application Experience Reviews – DesignInformation Architecture aka “How the app flows”+ Visual Designs aka “How the app looks”+ Submission Document

Microsoft Confidential 17

Build a great app

Application Experience Reviews - ApplicationStable, feature complete build+ Submission Document

Microsoft Confidential 19

Submit a great app

Submission• Strict requirements organized around a few, simple principles• Concise and clear – but actually plenty to read!

21

Windows Store Tips: Do not leave creating the store submission to the last day!

Windows Store Tips: You need a privacy policy in your store listing AND in your application

Windows Store Tips: Read the resolving certification errors BEFORE you start developing!

Windows Store Tips: Run the Windows App Certification Kit frequently and on a low spec computer

Maximise your exposure

• OEM featured apps are shown on the Store landing page

• Works for both free and paid apps• Requires no extra work on the developer side• How to take advantage of OEM promotion opportunities

1. Create a great Metro style experience2. Make a deal with one or more OEMs3. Submit your app to the Windows Store4. OEMs will feature you app in their section of the Store (OEMs can offer different opportunities in different regions)

OEM promotion in the Windows Store

23

• OEM preinstalls are listed on the Start screen in an OEM group• The preinstalls contain both wide and square tiles and can vary

based on geography and market

• All preinstalls must be free in the Store for the OEM’s customerso Preinstalls are exclusive to OEMs by defaulto Developers may choose to make the same free app available for both preinstall and all customers in the Windows

Store o Developers who wish to have a paid app in addition to their free preinstall must create a new app (with a new

name and AppID)• Your OEM partner(s) must nominate you as a “channel developer” (to the Windows

Store)

OEMs can preinstall up to 24 Metro style apps

24

Any questions?http://ericnelson.wordpress.com Eric.nelson@Microsoft.com

© Metia 2012

Windows 8 & Windows Phone 8Application realisation

Lizzie Donnachie, Head of Partner and Developer MarketingAndrew Lane, Account Director

© Metia 2012

Who are we?

© Metia 2012

Metia labs

© Metia 2012

Metia and Microsoft

© Metia 2012

Silverlight experience development

Worlds first interactive Silverlight microsite banner

© Metia 2012

HTML 5 thought leadership

Online HTML5 experience as part of the Internet Explorer 9 beta launch

© Metia 2012

Windows Phone 7 applications

Bringing new Amazon service to market on latest mobile technology platform

© Metia 2012

Accelerating apps to store

Easily bridging the gap between existing or concept apps & reality

© Metia 2012

Simple, agile briefing and execution process reduces overheads in bringing your app to store

Getting started

© Metia 2012

User Experience

Screen by screen guidance on the operation of your app

© Metia 2012

Existing TVCatchup app re-envisioned for Windows 8 platform

Design

© Metia 2012

Windows 8 app in store….soon!

Existing functionality and reporting delivered in a Windows 8 app

© Metia 2012

Example

Concept banking app utilising Windows 8 and Windows Phone features

© Metia 2012

© Metia 2012

?Questions

© Metia 2012

Get in touch

Lizzie DonnachieLizzie.donnachie@metia.com / (020) 3100 3564

Andrew LaneAndrew.lane@metia.com / (020) 3100 3573

WINDOWS PHONE 8 Lisa Bowen-Dawes, Nokia

Adam Giles, Nokia

Microsoft Confidential 42