AFP Membership Chairs Orientation Call February 11, 2013

AFP Membership Chairs Orientation Call

February 11, 2013

Welcome!Thank you for joining us!

• Today’s Agenda

– Delivering Optimal Value to Members

– Membership by the Numbers; Categories

– Membership-Chapter Services Staff

– Accessing Membership Reports

– Membership Marketing Materials

– Recruitment & Retention: IHQ and Chapters

– Your Comments, Suggestions, Questions

Strategic Plan

AFP’s 2011-2013 Strategic Plan can be found online here

Strategic Plan Goals1. AFP will develop skilled, knowledgeable and ethical professionals worldwide.

2. AFP will advance effective, ethical and accountable fundraising standards as an essential component of global philanthropy.

3. AFP will aggressively promote and defend public policy that encourages philanthropy, supporting principles important to AFP and the fundraising profession.

4. AFP will deliver optimal value to members.

5. AFP, a community of inclusion, will seek, embrace and engage diverse individuals, groups and organizations with a broad representation of experiences, perspectives, thoughts and cultures within the fundraising profession.

6. AFP will provide strong leadership in promoting and supporting the fundraising community worldwide.

7. AFP will engage young professionals and youth exploring philanthropy and building their fundraising careers.

Importance of theMembership Chair

• Elevate status of profession

• Recruitment

• Retention

• Increased awareness of AFP’s role in the profession

AFP Membership Growth

Membership Categories

Professional

Young Professional

Non-Profit Organization-Small

Non-Profit Organization-Large

Business Member– Executive Circle; Endorser

Global e-Member

Membership Services Department• Lori Gusdorf, CAE, Vice President, Membership and Chapter

Services – lgusdorf@afpnet.org, x449• Joe Roadarmel, Membership Manager – jroadarmel@afpnet.org

x489• Sawanna Foster, Member Services – sfoster@afpnet.org, x401• Jennifer Watkins, Member Services – jwatkins@afpnet.org, x400• Tiffany Oglesby, Member Services – toglesby@afpnet.org, x492• Leslie Gilding, Member Services – lgilding@afpnet.org x 490• Taryn Gold, MPA, Director, Chapter Administration–

tgold@afpnet.org, x452• Margie Bennett, Chapter Services – mbennett@afpnet.org, x487• Heba Mahmoud, Chapter Services – hmahmoud@afpnet.org, x486

Chapter Services Directors Western US, PA, NC, SC

Larry Hostetler – (916) 544-2024 lhostetler@afpnet.orgCentral US, GA and FL

Val Lay – (614) 266-9918, vlay@afpnet.org CT, MA, NH, NY, RI, Canada, Asia

Lori Gusdorf – (703) 519-8449, lgusdorf@afpnet.org DC, DE, MD, NJ, VA

Taryn Gold – (703) 519-8452, tgold@afpnet.org Canada

Cynthia Quigley – (416) 941-9212,   cquigley@afptoronto.orgMexico

Rose Sandoval – (52) 55 3626 1592, rsandoval@afpnet.org

AFP Information Central http://reports.afpnet.org

Using Reports: When and Why

• Membership Growth/Retention

• Chapter Roster Download

• New Members Download

• Lapsed Members Download

AFP Information Central http://reports.afpnet.org

Address Change

PrintQ (www.afpprintq.com)

Log in using your chapter code as your username AND password

IHQ Assistance on Recruitment and Retention

• Installment Plan• Comnet Telemarketing• 2 Year Discount• Lapsed Member Mailing• MGI• Prospect Joint Mailings• Chapter Conference Exhibits

AFP Tools for Chapters

www.afpnet.org – inside the Member Gateway, click on Chapter Resources to find special resources for Membership Chairs

Financial Benefits of MembershipMember’s Savings Through our Chapter

•Chapter Educational Meetings (10 per year) $ •Chapter One Day Conference $ •Webinars (2 per year) $ •Course Offerings (Fundamentals, CFRE Review, etc.) $•Other (job postings) $ •Networking Priceless

TOTAL $

Member’s Savings Through AFP INTERNATIONAL*•International Conference Registration $370 off early bird;$520 off

regular•Networking (face to face and social media) Priceless•Ready Reference Series (9 Titles) $180•Resource Center Research $ 50•Advancing Philanthropy Subscription $100•HEP Matching Gift screening $ 60•AFP Webinars (per session) $136 •AFP Compensation and Benefits Survey $ 95•CFRE Application $165

TOTAL $11561

GRAND TOTAL (Chapter + $1156)

* Does not include non-quantified benefits such as legislative advocacy, fundraising news eWires, free Webinars, Hot Topics information, Toolkits, Ethics Inventory Assessment, Information Exchange papers, Action University learning, online forums, 20% off any AFP Bookstore Purchase, 45% off North Park University Tuition, etc.

Chapter Ideas for Recruitment and Retention

• A written plan• Involving as many members as possible• New members’ welcome/orientation• Thank you/recognition for renewing members• “Member moments”—communicating

members’ successes; members’ uses of AFP resources

• Scholarship opportunities

Chapter Ideas for Recruitment and Retention

• Calling about to be lapsed members• Consider potential large Nonprofit

Organizational Members in your chapter• Reach out to small nonprofits• Reach out to young professionals

Your Time:

CommentsQuestions

Ideas that work

Thank you for your time and involvement!