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ADVERTISING: THEN AND NOW
Mary Dippold, Sarah Farbacher, Sam Froehlich, Matt Heckmann
Essential Questions for the Unit How and why is advertising so effective? How has advertising changed over the
years? How can you be a more critical and
conscious consumer?
Unit at a Glance
Week 1: Cognitive Student Prior Knowledge Types of Advertising/History
Week 2: Socio-Cultural Bias in Advertisements Gender/Race/Groups of people
Week 3: Critical Critical issues in advertisements Students create advertisement for present
day issue
Social Studies
Compare and contrast events over time and how continuity and change over time influenced those events.
Look at bias in advertisements throughout history Gender, Race, Ethnicity
Research current critical issues in society Produce an advertisement on issue for
specific geographic/racial/ethnic group
English
Analyze an advertisement as a text Theme/Message/Argument Audience Purpose
Understand persuasive techniques and psychological appeals
Argue against a group’s marginalization Create and justify a critical issue
advertisement
Math
Click to add text
Today’s Lesson Essential Questions Can the critical issue of cigarette
smoking influence a change in advertisements over a period of time?
Can cigarette advertisements effectively
persuade someone to smoke or stop smoking, based on the persuasive techniques that are utilized?
Today’s Lesson continued…
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