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Advertising on GumtreeTechnical specifications - February 2018
Display Advertising• Run of site
- Leaderboard
- Wide Skyscraper
- MPU
- Super MPU
- Masthead/Billboard
- Monster
• Mobile Web/Apps
- Mobile Banner
- Mobile MPU
- Tablet Leaderboard
• Rich Media Units
- Portrait
- Filmstrip
- Sidekick
- Pushdown
• Native iOS App
- Install ad
- Center image ad
- Right side image ad
- Right side half image ad
Roadblocks• Desktop• Tablet• Mobile Web
Home Page Takeovers• Desktop• Tablet: Landscape• Tablet: Portrait• Mobile Web• Mobile App
SRP Takeover• Desktop• Tablet• Mobile Web• Mobile App
Text Links• Integrated Placement• VIP Partnership• Mobile Web
3rd Party Vendors• Expandable formats• Standard formats
Guidelines for submitting Rich Media• Rich media files must be served via secured 3rd party tag from an
approved vendor (see 3rd Party Vendors)
• We do not accept Flash files (.swf) only HTML5 served via 3rd party tag
• Audio and video properties must launch on-click only
• Video must include Play, Pause and Mute buttons
Guidelines for expandable formats• Will run on Desktop only
• Must be 3rd party tags from a approved vendor (see 3rd Party Vendors)
• Expansion must be on-click only
• Ad must include ‘Close X’ button
For more information please contact: adops@gumtree.com
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Contents
Text Links
LeaderboardPlatform: Responsive web: Desktop, Tablet
Wide SkyscraperPlatform: Responsive web: Desktop, Tablet
Dimensions: 728 x 90px
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum expanded dimensions: 728 x 315px*
Expansion direction: Down*
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
*Expandable ads run on Desktop ONLY.
Dimensions: 160 x 600px
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum expanded dimensions: 560 x 600px*
Expansion direction: Left*
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
*Expandable ads run on Desktop ONLY.
Display advertising - Run of site
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MPUPlatform: Responsive web: Desktop, Tablet, Android App, iOS App
Super MPUPlatform: Responsive web: Desktop, Tablet
Dimensions: 300 x 250px
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum expanded dimensions: 600 x 250px*
Expansion direction: Left*
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
*Expandable ads run on Desktop ONLY.
Dimensions: 300 x 600px
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum expanded dimensions: 560 x 600px*
Expansion direction: Left*
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
*Expandable ads run on Desktop ONLY.
Display advertising - Run of site
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Masthead/BillboardPlatform: Responsive web: Desktop, Tablet
MonsterPlatform: Responsive web: Desktop, Tablet
Dimensions: 970 x 250px
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum expanded dimensions: 970 x 500px*
Expansion direction: Down*
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: 30secs
Maximum animation frame rate: 24fps
*Expandable ads run on Desktop ONLY.
Dimensions: 640 x 480px (NO EXPANSION)
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
Display advertising - Run of site
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Mobile BannerPlatform: Mobile web, Android App, iOS App
Mobile MPUPlatform: Mobile web, Android App, iOS App
Dimensions: 320 x 50px (NO EXPANSION)
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 50kb
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
Display advertising - Mobile web/Apps
Dimensions: 300 x 250px (NO EXPANSION)
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
Tablet LeaderboardPlatform: Responsive web: Desktop, Tablet
Dimensions: 728 x 90px
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum expanded dimensions: 728 x 315px
Expansion direction: Down
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
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Display advertising - Rich Media UnitsPortraitPlatform: Desktop only
Intial dimensions: 300 x 1050px Made up of three ad areas: Top 270 x 460px, Middle 270 x 220px, Bottom 270 x 220px
Maximum expanded dimensions of top ad area: 580 x 460px (User-initiated on click)
Expansion direction: Left
Format: Secured 3rd party tag from approved vendors Sizmek or Scoota
Initial load (Maximum file size): 200kb
Maximum additional initial file load size for OBA self-reg compliance: 5kb
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Subsequent maximum user-initiated additional streaming file size: Unlimited for streaming video
Maximum animation length: 15secs
Maximum animation/video frame rate: 24fps
Maximum video length: Unlimited (User-initiated only)
Audio initiation: User-initiated (on click: mute/un-mute); default state is muted
Z-index range: 5000 - 1,999,999
Maximum percentage of CPU usage: 40%
Minimum required controls: User-initiated expand control in the in-page display unit.
Close X on expanded ad unit.
Video must include; Play, Pause, Mute (volume control to zero (0) output may be included instead of, or in addition to, Mute control).
Implementation notes and best practices: Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content) and framed within 15px border width.
Maximum logo size: 270 x 40px.
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Download the IAB Portrait style guide
FilmstripPlatform: Responsive web: Desktop, Tablet
Display advertising - Rich Media Units
Dimensions: 300 x 600px (NO EXPANSION) Viewable window in which total ad size of 300 x 3000px scrolls (5 x 300 x 600px)
Format: Secured 3rd party tag from approved vendors Sizmek or Scoota
Initial load (Maximum file size): 200kb
Maximum additional initial file load size for OBA self-reg compliance: 5kb
Subsequent maximum polite file load size: 300kb
Subsequent maximum user-initiated file load size: 2.2mb
Subsequent maximum user-initiated additional streaming file size: Unlimited for streaming video
Maximum animation length: 15secs
Maximum animation/video frame rate: 24fps
Maximum video length: Unlimited (User-initiated only)
Audio initiation: User-initiated (on click: mute/un-mute); default state is muted
Z-index range: 0 - 4,999
Maximum percentage of CPU usage: 40%
Minimum required controls: Video must include; Play, Pause, Mute (volume control to zero (0) output may be included instead of, or in addition to, Mute control).
Implementation notes and best practices: Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content).
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Download the IAB Filmstrip style guide
SidekickPlatform: Responsive web: Desktop, Tablet
Display advertising - Rich Media Units
Initial dimensions: 300 x 250px
Maximum expanded dimensions: 850 x 550px or 970 x 550px (User-initiated on click)
Format: Secured 3rd party tag from approved vendors Sizmek or Scoota
Initial load (Maximum file size): 200kb
Maximum additional initial file load size for OBA self-reg compliance: 5kb
Subsequent maximum polite file load size: 300kb
Subsequent maximum user-initiated file load size: 2.2mb
Subsequent maximum user-initiated additional streaming file size: Unlimited for streaming video
Maximum animation length: 15secs
Maximum animation/video frame rate: 24fps
Maximum video length: Unlimited (User-initiated only)
Audio initiation: User-initiated (on click: mute/un-mute); default state is muted
Z-index range: 5000 - 1,999,999
Maximum percentage of CPU usage: 40%
Minimum required controls: User-initiated expand control in the in-page display unit ‘slides’ page content to the left.
Close X on expanded Sidekick that closes and returns user to Gumtree page content.
Video must include; Play, Pause, Mute (volume control to zero (0) output may be included instead of, or in addition to, Mute control).
Implementation notes and best practices: Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content).
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Download the IAB Sidekick style guide
PushdownPlatform: Responsive web: Desktop, Tablet
Display advertising - Rich Media Units
Initial dimensions: 970 x 90px
Maximum expanded dimensions: 970 x 415px (User-initiated on click)
Format: Secured 3rd party tag from approved vendors Sizmek or Scoota
Initial load (Maximum file size): 200kb
Maximum additional initial file load size for OBA self-reg compliance: 5kb
Subsequent maximum polite file load size: 300kb
Subsequent maximum user-initiated file load size: 2.2mb
Subsequent maximum user-initiated additional streaming file size: Unlimited for streaming video
Maximum animation length: 15secs
Maximum animation/video frame rate: 24fps
Maximum video length: Unlimited (User-initiated only)
Audio initiation: User-initiated (on click: mute/un-mute); default state is muted
Z-index range: 0 - 4,999
Maximum percentage of CPU usage: 40%
Minimum required controls: User-initiated expand control in the in-page display unit ‘slides’ page content down.
Close X on expanded Pushdown that closes and returns user to Gumtree page content.
Video must include; Play, Pause, Mute (volume control to zero (0) output may be included instead of, or in addition to, Mute control).
Implementation notes and best practices: Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content) and framed within 15px border width.
Maximum logo size: 239 x 68px or 239 x 46px with brand copy height = 22px below logo.
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Download the IAB Pushdown style guide
Install adPlatform: Android App, iOS App
Center image adPlatform: Android App, iOS App
Right side image adPlatform: Android App, iOS App
Right side half image adPlatform: Android App, iOS App
Logo: 120 x 120px (GIF/JPEG/PNG)
Headline: Up to 25 characters inc. spaces
Image: 450 x 375px (GIF/JPEG/PNG)
Call to action button: Up to 15 characters including spaces
Tracking options: Impression and/or click-tracking URLs
Logo: 120 x 120px (GIF/JPEG/PNG)
Headline: Up to 25 characters inc. spaces
Body copy: Up to 28 characters inc. spaces
Image: 450 x 375px (GIF/JPEG/PNG)
Call to action button: Up to 7 characters including spaces
Tracking options: Impression and/or click-tracking URLs
Headline: Up to 20 characters inc. spaces
Body copy: Up to 25 characters inc. spaces
Image: 195 x 195px (GIF/JPEG/PNG)
Call to action button: Up to 10 characters including spaces
Tracking options: Impression and/or click-tracking URLs
Headline: Up to 30 characters inc. spaces
Body copy: Up to 25 characters inc. spaces
Image: 195 x 115px (GIF/JPEG/PNG)
Call to action button: Up to 10 characters including spaces
Tracking options: Impression and/or click-tracking URLs
Display advertising - Native iOS App
Headline...
Image
Logo
CTA
Headline...Body copy... Image
CTA
Headline...Logo
Body copy...
Image
CTA
Headline...Body copy...
CTA Image
Please supply headline, body and call to action text for all formats. Please refer to the Gumtree Native iOS template.
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Leaderboard / Billboard (Use only one).
Leaderboard Dimensions: 728 x 90px
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum expanded dimensions: 728 x 315px*
Expansion direction: Down*
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
Billboard Dimensions: 970 x 250px
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum expanded dimensions: 970 x 500px*
Expansion direction: Down*
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: 30secs
Maximum animation frame rate: 24fps
*Expandable ads run on Desktop ONLY.
Roadblocks
Text Links 3rd Party VendorsHome Page Takeovers SRP TakeoverRoadblocksDisplay Advertising
Desktop
MPU / Super MPU (Use only one).
MPU Dimensions: 300 x 250px
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum expanded dimensions: 600 x 250px*
Expansion direction: Left*
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
Super MPU Dimensions: 300 x 600px
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum expanded dimensions: 560 x 600px*
Expansion direction: Left*
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
*Expandable ads run on Desktop ONLY.
Leaderboard OR
Billboard
MPU OR
Super MPU
Leaderboard / Billboard (Use only one).
Leaderboard Dimensions: 728 x 90px
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum expanded dimensions: 728 x 315px*
Expansion direction: Down*
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
Billboard Dimensions: 970 x 250px
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum expanded dimensions: 970 x 500px*
Expansion direction: Down*
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: 30secs
Maximum animation frame rate: 24fps
*Expandable ads run on Desktop ONLY.
Roadblocks
Text Links 3rd Party VendorsHome Page Takeovers SRP TakeoverRoadblocksDisplay Advertising
Tablet: Landscape
MPU / Super MPU (Use only one).
MPU Dimensions: 300 x 250px
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum expanded dimensions: 600 x 250px*
Expansion direction: Left*
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
Super MPU Dimensions: 300 x 600px
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum expanded dimensions: 560 x 600px*
Expansion direction: Left*
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
*Expandable ads run on Desktop ONLY.
Leaderboard OR
Billboard
MPU OR
Super MPU
Leaderboard / Billboard (Use only one).
Leaderboard Dimensions: 728 x 90px
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum expanded dimensions: 728 x 315px*
Expansion direction: Down*
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
Billboard Dimensions: 970 x 250px
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum expanded dimensions: 970 x 500px*
Expansion direction: Down*
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: 30secs
Maximum animation frame rate: 24fps
*Expandable ads run on Desktop ONLY.
Roadblocks
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Tablet: Portrait
Wide Skyscraper (Mandatory)
Dimensions: 160 x 600px (NO EXPANSION)
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
MPU (Mandatory)
Dimensions: 300 x 250px (NO EXPANSION)
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
Leaderboard OR
Billboard
Wid
e Sk
yscr
aper
MPU
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Mobile MPU and Mobile BannerPlatform: Mobile web, Android App, iOS App
Mobile Banner Dimensions: 320 x 50px (NO EXPANSION)
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 50kb
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
Roadblocks
Mobile MPU Dimensions: 300 x 250px (NO EXPANSION)
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
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Desktop
Main static image Dimensions: 2000 x 255px
Content area: 1040 x 235px centered in image area. Keep your branding/messaging within the content area to avoid any content being cut off.
Formats: GIF/JPEG/PNG
Maximum file size: 200kb
Companion creative - Wide Skyscraper MPU switches to Wide Skyscraper for screen widths below 768px
Dimensions: 160 x 600px (NO EXPANSION)
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
Companion creative - MPU Dimensions: 300 x 250px (NO EXPANSION)
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
Home Page Takeovers - Responsive
Content area.
Tracking Secure click tracker: 1 x 1px*
Optional secure impression tracker: 1 x 1px*
*One click/impression tracker to run for all images NOT one per image.
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Tablet: Landscape
Main static image Dimensions: 1020 x 210px
Content area: 984 x 190px centered in image area. Keep your branding/messaging within the content area to avoid any content being cut off.
Formats: GIF/JPEG/PNG
Maximum file size: 200kb
Companion creative - MPU Dimensions: 300 x 250px (NO EXPANSION)
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
Home Page Takeovers - Responsive
Content area.
Tracking Secure click tracker: 1 x 1px*
Optional secure impression tracker: 1 x 1px*
*One click/impression tracker to run for all images NOT one per image.
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Tablet: Portrait
Main static image Dimensions: 1020 x 210px
Content area: 984 x 190px centered in image area. Keep your branding/messaging within the content area to avoid any content being cut off.
Formats: GIF/JPEG/PNG
Maximum file size: 200kb
Companion creative - Wide Skyscraper Dimensions: 160 x 600px (NO EXPANSION)
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
Home Page Takeovers - Responsive
Content area. Tracking
Secure click tracker: 1 x 1px*
Optional secure impression tracker: 1 x 1px*
*One click/impression tracker to run for all images NOT one per image.
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Mobile Web
Main static image Dimensions: 800 x 300px
Content area: 800 x 280px centered in image area. Keep your branding/messaging within the content area to avoid any content being cut off.
Formats: GIF/JPEG/PNG
Maximum file size: 200kb
Companion creative - Mobile Banner Dimensions: 320 x 50px (NO EXPANSION)
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 50kb
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
Home Page Takeover - Responsive
Tracking Secure click tracker: 1 x 1px*
Optional secure impression tracker: 1 x 1px*
*One click/impression tracker to run for all images NOT one per image.
Content area.
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Mobile App
Main static image Dimensions/content area: 1080 x 720px
Formats: GIF/JPEG/PNG
Maximum file size: 200kb
Home Page Takeover - Mobile
Tracking Secure click tracker: 1 x 1px*
Optional secure impression tracker: 1 x 1px*
*One click/impression tracker to run for all images NOT one per image.
3rd Party VendorsHome Page Takeovers SRP TakeoverRoadblocks Text LinksDisplay Advertising
Desktop
Main static image Dimensions: 2000 x 255px
Content area: 1040 x 235px centered in image area. Keep your branding/messaging within the content area to avoid any content being cut off.
Formats: GIF/JPEG/PNG
Maximum file size: 200kb
Companion creative - Wide Skyscraper Super MPU switches to Wide Skyscraper for smaller screen sizes
Dimensions: 160 x 600px (NO EXPANSION)
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
Companion creative - Super MPU Dimensions: 300 x 600px (NO EXPANSION)
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 200kb
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
SRP Takeover - Responsive
Content area.
Tracking Secure click tracker: 1 x 1px*
Optional secure impression tracker: 1 x 1px*
*One click/impression tracker to run for all images NOT one per image.
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Tablet
Main static image Dimensions: 1020 x 210px
Content area: 984 x 190px centered in image area. Keep your branding/messaging within the content area to avoid any content being cut off.
Formats: GIF/JPEG/PNG
Maximum file size: 200kb
SRP Takeover - Responsive
Content area. Tracking
Secure click tracker: 1 x 1px*
Optional secure impression tracker: 1 x 1px*
*One click/impression tracker to run for all images NOT one per image.
3rd Party VendorsHome Page Takeovers SRP TakeoverRoadblocks Text LinksDisplay Advertising
Mobile Web
Main static image Dimensions: 800 x 300px
Content area: 800 x 280px centered in image area. Keep your branding/messaging within the content area to avoid any content being cut off.
Formats: GIF/JPEG/PNG
Maximum file size: 200kb
Companion creative - Mobile Banner Dimensions: 320 x 50px (NO EXPANSION)
Formats: GIF/JPEG/PNG/3rd party tag (Secure only)
Initial load (Maximum file size): 50kb
Maximum weight secondary (Rich media polite download): 300kb
Maximum weight progressive download (Video/streaming only): 2.2mb
Maximum animation length: Unlimited
Maximum animation frame rate: 24fps
SRP Takeover - Responsive
Tracking Secure click tracker: 1 x 1px*
Optional secure impression tracker: 1 x 1px*
*One click/impression tracker to run for all images NOT one per image.
Content area.
3rd Party VendorsHome Page Takeovers SRP TakeoverRoadblocks Text LinksDisplay Advertising
Mobile App
Main static image Dimensions: 800 x 300px
Content area: 800 x 280px centered in image area. Keep your branding/messaging within the content area to avoid any content being cut off.
Formats: GIF/JPEG/PNG
Maximum file size: 200kb
SRP Takeover - Mobile
Tracking Secure click tracker: 1 x 1px*
Optional secure impression tracker: 1 x 1px*
*One click/impression tracker to run for all images NOT one per image.
Content area.
Content area.
Integrated PlacementPlatform: Desktop, Tablet
VIP PlacementPlatform: Desktop, Tablet
Format: Static GIF/JPEG/PNG logo and text
Logo: 270 x 90px
Text: Maximum 75 characters (including spaces)
Maximum file size: 30kb
Secure click tracker: 1 x 1px
Optional secure impression tracker: 1 x 1px
Format: Static GIF/JPEG/PNG logo and text
Logo: 270 x 90px
Text: Maximum 75 characters (including spaces)
Maximum file size: 30kb
Secure click tracker: 1 x 1px
Optional secure impression tracker: 1 x 1px
Text links
Text: Maximum 75 characters (including spaces)...Logo
Text: Maximum 75 characters (including spaces)...Logo
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Mobile Web
Format: Static GIF/JPEG/PNG display image, logo and text
Logo: 300 x 255px
Text: Maximum 75 characters (including spaces)
Maximum file size: 30kb
Secure click tracker: 1 x 1px
Optional secure impression tracker: 1 x 1px
Text links
Text: Maximum 75 characters (including spaces)...Logo
3rd Party VendorsHome Page Takeovers SRP TakeoverRoadblocks Text LinksDisplay Advertising
Expandable formats: Sizmek and Scoota
Standard formatsVendor Format
24/7 Real Media JavaScript
abilicom JavaScript
Ad Magnet JavaScript, iframe
ad pepper JavaScript
Ad4Game JavaScript, iframe
Adblade JavaScript, iframe
AdCentric JavaScript
Adconion Media Group JavaScript
Adfonic JavaScript
Adform JavaScript, iframe
Adify JavaScript
Adition JavaScript
AdJug JavaScript, iframe
AdJuggler JavaScript, iframe
AdMax Media JavaScript
AdMeld by Google JavaScript, iframe
AdMob by Google JavaScript
Admotion JavaScript, iframe
AdNetwork.net JavaScript, iframe
AdOn Network JavaScript
Adrime JavaScript
AdScale JavaScript
Adsfactor JavaScript, iframe
Vendor Format
AdShuffle iframe
AdSide JavaScript
ADTECH JavaScript, iframe
Adtegrity JavaScript, iframe
Advertising.com JavaScript
Advolution JavaScript
Aim4Media JavaScript, iframe
AppNexus JavaScript
Atlas JavaScript, iframe, standard image
AudienceScience JavaScript, iframe
Barons Media iframe
BlueLithium JavaScript, iframe
Bluestreak JavaScript, iframe
Bravenet Media JavaScript
BridgeTrack (Sapient) JavaScript, iframe
Burst Media JavaScript
BuzzCity
Casale Media JavaScript
Chitika JavaScript
ClickDistrict JavaScript, iframe
Clicksor JavaScript
Collective JavaScript
CPX Interactive JavaScript, iframe
Vendor Format
Creafi JavaScript, iframe
Criteo JavaScript
Dedicated Media JavaScript
DoubleClick Rich Media JavaScript, iframe, standard image
eBay iframe
Emediate JavaScript, iframe
engage:BDR JavaScript
Ensemble by Collective (formerly Tumri) JavaScript, iframe
e-planning JavaScript
ExoClick.com JavaScript
eyeReturn JavaScript, pixel
Facilitate Digital JavaScript
Feedburner by Google
Flashtalking JavaScript, pixel
Fox Audience Network (The Rubicon Project) JavaScript, iframe
Genome from Yahoo! (formerly Interclick) JavaScript
Glam Media JavaScript
Google AdSense
Harrenmedia JavaScript, iframe
hurra.com
IBM Enterprise Marketing Management (formerly Coremetrics)
JavaScript
IDG TechNetwork JavaScript
3rd Party Vendors
3rd Party VendorsHome Page Takeovers SRP TakeoverRoadblocks Text LinksDisplay Advertising
Standard formatsVendor Format
Impact Engine JavaScript, iframe
Inadco JavaScript
InMobi JavaScript
Intergi JavaScript
Interpolls In-page
Jemm JavaScript
Kitara Media JavaScript, iframe
Komli Media JavaScript, iframe
LifeStreet Media iframe
Ligatus JavaScript, iframe
Lijit JavaScript
Linkstorm JavaScript
LivingSocial iframe
Lotame JavaScript
Jumptap JavaScript
Markit On Demand JavaScript, iframe, standard image
Matomy Media JavaScript, iframe
Media Innovation Group JavaScript
MediaMind / Sizmek JavaScript, iframe, standard image
Mediaplex iframe, standard image
MercadoLivre iframe
Meta Network JavaScript, iframe
Mixpo Embedded object
Mojiva JavaScript, iPhone, standard image
Net Communities JavaScript
NetShelter JavaScript
Vendor Format
newtention JavaScript, iframe
Nextag JavaScript, iframe
OpenX JavaScript
PointRoll Standard image, pixel
PopRule JavaScript, iframe
Predicta JavaScript
PubMatic JavaScript
Pulse 360 JavaScript, iframe
PulsePoint (formerly ContextWeb) JavaScript
QUISMA JavaScript, iframe
RadiumOne JavaScript
RealTechNetwork JavaScript, iframe
Redux Media JavaScript, iframe
RightMedia from Yahoo! JavaScript, iframe
Rocket Fuel JavaScript
RockYou JavaScript, iframe
Say Media JavaScript
Sharethrough iframe
Shopall.com iframe
Simply JavaScript
Smart AdServer JavaScript
Spartoo iframe
Specific Media JavaScript
Spongecell JavaScript
Tatto Media JavaScript, iframe
Technorati Media JavaScript
Vendor Format
Technorati Media JavaScript
TechPRO Media iframe
Teracent iframe
TLVMedia JavaScript, iframe
Tradedoubler JavaScript, standard
Tribal Fusion JavaScript
TruEffect JavaScript, iframe
Turn JavaScript
Underdog Media JavaScript, iframe
Undertone JavaScript
United Virtualities Standard image
ValueClick JavaScript
Versa Needs JavaScript
Vibrant Media JavaScript
Vizu JavaScript
Weborama JavaScript
ZEDO JavaScript, iframe
3rd Party Vendors
3rd Party VendorsHome Page Takeovers SRP TakeoverRoadblocks Text LinksDisplay Advertising
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