Adult participation presentation

RICHARD WILKINSONYCB VOLUNTEER AND PARTICIAPTION MANAGER

ADULT PARTICIPATION YORKSHIRE

Why Stop playing?

All CBs conducted an in depth investigation as to how much Adult cricket is taking place outside affiliated League cricket. The ECB then looked at the target areas for increasing Adult Participation.

•Attracting new adults who have never played or experienced cricket before (new)

•Attracting adult players who have stopped playing cricket (lapsed)

•Attracting existing adult players to play more frequently (conversion)

Yorkshire are responsible for 11% of that. “If we don’t hit the targets the country wont” Our target last year was to get 3567 more participants playing cricket. We hit 7055 of new players and current players increasing the frequency

What is available

Indoor Cricket 6 and 8 a side.

•Yorkshire Cricket Centre, Leeds•Bawtry Road, Sheffield•Soccer City, Leeds•York Indoor Cricket League•Doncaster Area Indoor league•Others???

Short versions of the game. Can be played within an hourCheap to play, the same as what people would pay for 5 a sideMaximum participationFun, fast, excitingEasy to get teams together

Easy Cricket “Have a go sessions”

Conducted by “Cricket Activators”

•University•College•Work Place

Why would someone be an activator?

•A student might need to do some volunteering for a project.•Someone in an office might be responsible for a workfit type project. Someone who is already playing in a club might want to get more players at the club.•Resources provided by ECB. Kit bags, games, training, recording sheets

Quick and easy to organise can be played anywhere, sports hall, playing field, car park, any safe areaMaximum participationPlenty of outlets for people to play further

Club Based Activities

Cricket Clubs organising their own tournaments.

•Pub Knock outs•Corporate events•Family Fun Days•Charity Events•Club Open Days

Attract new members to the clubRaise money for the clubIncrease the profile of the club in the communityEngage with local key partners and businesses

Wombwell Main Cricket Club Charity t20 pub knockout

•150 none cricketers take part every year•Raise around £3000 a year for charity of teams choice•All organised and run by club members•Over 200 members at the club on a Sunday•Membership has increased by 35% in last two years•Playing members have increased by 20%

Last Man Stands

To check out more information regarding Last Man Stands (LMS) please go to the following website: www.lastmanstands.com

Paul Berry: Leeds/Bradford LMSE-mail: leeds@lastmanstands.co.uk

Nigel Day/Chris Day: Wakefield and Kirklees LMSE-Mail: info@ncdsep-solutions.co.uk

Mike Heseltine/Steve Maddock: South Yorkshire LMSE-Mail: Michael.Heseltine@retail-response.co.uk

slmaddock@hotmail.co.uk

Phil Nedley: Teesside LMS E-Mail: Philip.Nedley@ecb.co.uk

Reece Bird: Hull LMSE-Mail: reece@yorkshirecricket.karoo.co.uk

Andy Hawkswell: North Yorkshire LMSE-Mail: northyorkshire@lastmanstands.co.uk

Moving forward

From the challenges that we have highlighted, the ECB Whole Sport Plan will show a significant investment into Adult Participation.

60% of the ECB WSP will be based on player retention in clubs and in other forms of the game, but will also introduce a growth in participation in the 14-25 and wider adult population

For further information:

Richard Wilkinson Volunteer and Participation Manager YCBMobile: 07850928190E-mail: r.wilkinson@yorkshirecb.com